2010 ◽  
Vol 108-111 ◽  
pp. 1370-1375
Author(s):  
Jian Min Fan ◽  
Guang Ming Hou ◽  
Jun Peng Wang

In order to support well some promising dual-use core technology integration items with limited resources, scientific and effective value evaluation model should be constructed by governments. Based on the characteristics of such technology integration project, we build a value evaluation system for dual-use core technology integration, which includes social effects, economic results, technical value, and possibility for technology to be transformed into products etc. as major component. And then, such project evaluation model is established by using gray theory and hierarchy analysis method. By using a case analysis, it reveals and verifies further the operational process of this evaluation model. This model is scientific and feasible. Since it is not perfect, some research works on this model should be done further in future.


2018 ◽  
Vol 2 (1) ◽  
pp. 116
Author(s):  
Margarita Išoraitė

The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.


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