scholarly journals Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective

2016 ◽  
Author(s):  
Jonghan Hyun
Keyword(s):  
Regulatory Focus ◽  
Consumer Choice ◽  
Product Attributes ◽  
Choice Decision ◽  
Apparel Product

Influence of Brand Name on Consumer Choice & Decision

2014 ◽  
Vol 16 (6) ◽  
pp. 72-76 ◽  
Author(s):  
Umer Shehzad ◽  
◽  
Salman Ahmad ◽  
Kashif Iqbal ◽  
Muhammad Nawaz ◽  
...  
Keyword(s):  
Consumer Choice ◽  
Brand Name ◽  
Choice Decision

Is Familiarity a Moderator of Brand/Country Alliances? One More Look

2014 ◽  
Vol 2 (2) ◽  
pp. 61-77 ◽  
Author(s):  
Tore Kristensen ◽  
Gorm Gabrielsen ◽  
Eugene D. Jaffe
Keyword(s):  
Consumer Choice ◽  
Country Of Origin ◽  
Product Attributes ◽  
Choice Behaviour ◽  
Brand Alliances ◽  
Consumer Evaluation ◽  
Intrinsic Cues ◽  
Brand Familiarity ◽  
Country Brand ◽  
Brand Information

Product and brand familiarity have an important role in consumer choice behaviour and they have been equated with knowledge and experience Consumers having high and low familiarity utilized brand information (an extrinsic cue) in their evaluations, whereas moderately familiar consumers used intrinsic cues (product attributes) in evaluating products. The question of whether familiarity moderates the country-of-origin (COO) effect is a valid one. In this present paper, we attempt to provide additional evidence as to how familiarity with products, brands and countries moderates consumer evaluation of brand/country alliances. Specifically, we concentrate on the brand leveraging process identified by Keller (2003) applied to the effect of familiarity on country/brand alliances. 

Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice

1982 ◽  
Vol 19 (1) ◽  
pp. 62-71 ◽  
Author(s):  
Robert J. Meyer ◽  
Thomas C. Eagle
Keyword(s):  
Stochastic Model ◽  
Consumer Choice ◽  
Choice Data ◽  
Product Attributes ◽  
Store Choice ◽  
Parameter Instability ◽  
Nested Models ◽  
Individual Consumer

A model of individual consumer choice is described which posits that the relative weights consumers associate with product attributes in forming preferences covary with the amount of variability on the attributes among choice alternatives in particular contexts. The model is derived in a logit-like form, and has advantages over previously used nested models in terms of not requiring an analyst to prespecify a decision hierarchy and being relatively simple computationally. A binomial form of the model is illustrated by an analysis of a set of experimental store choice data.

scholarly journals Ethnicity And Consumer Choice: A Study Of Hispanic Decision Processes Across Different Acculturation Levels

2011 ◽  
Vol 12 (2) ◽  
pp. 22 ◽  
Author(s):  
Ali Kara ◽  
Natasha R. Kara
Keyword(s):  
Consumer Choice ◽  
Choice Behavior ◽  
Decision Processes ◽  
Product Attributes ◽  
Main Effect ◽  
Consumer Choice Behavior

<span>This article examines the effects of the subcultural component and the degree of acculturation on consumer choice behavior. The choice behavior of Hispanics and non-Hispanics (Anglos) are compared for high and low involvement products using the Single-Beta-Main Effect (SBM) hybrid conjoint model. The findings of the study suggest that the utilities of different product attributes for low acculturated Hispanics are different from those of high acculturated Hispanics and non-Hispanics.</span>

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