Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions

2017 ◽  
Vol 8 (1) ◽  
pp. 54-68 ◽  
Author(s):  
Nancy J. Miller ◽  
Ruoh-Nan Terry Yan ◽  
Daniela Jankovska ◽  
Camille Hensely
Keyword(s):  
Purchase Intentions ◽  
Product Attributes ◽  
Consumption Values ◽  
Social Cause ◽  
Apparel Product

scholarly journals Pengaruh Atribut Produk Dan Pengetahuan Konsumen Terhadap Niat Pembelian Pada PT Hasjrat Abadi Cabang Limboto.

2018 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Iyan Ayuba
Keyword(s):  
Data Analysis ◽  
Sample Size ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Consumer Knowledge ◽  
Product Attributes ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Iyan Ayuba, 2018 the effect of knowledge and attributes of products to customer friendly shopping at pt. hasjrat abadi cabang limboto.            The purpose of this study was to determine how attributes influence consumer knowledge of the product and purchase intentions in PT Hasjrat Abadi cabang Limboto and the population in this study are all consumers who never make purchases at PT Hasjrat Abadi cabang Limboto. Samples were taken using purposive sampling sample size of 50 people . Data analysis technique used is multiple regression . The results showed that : 1 ) . Product attributes significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto. 2 ) . Consumer knowledge significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto.

scholarly journals UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

2020 ◽  
Vol 2 (2) ◽  
pp. 310-322
Author(s):  
Hamdan Hamdan ◽  
Paijan Paijan
Keyword(s):  
Quantitative Research ◽  
Purchase Intentions ◽  
Primary Data ◽  
Repurchase Intention ◽  
Product Attributes ◽  
Positive Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination of the sample is women’s in West Jakarta who have consumed coffee today by using purposive sampling techniques to 148 women. The results of primary data collection will be analyzed using the SEM-Covariance method. The findings of this study indicate that product attributes have a positive and significant effect on utilitarian values and hedonic values. The utilitarian values and hedonic values have a positive significant effect on repurchase intention.

scholarly journals The Influence of “Smartwatch” Attributes towards Users’ Purchase Intentions in the Bangkok Metropolitan Area

2021 ◽  
Vol 18 (2) ◽  
Author(s):  
Thananporn SETHJINDA ◽  
Supawat KITWIMONTRAKUL
Keyword(s):  
Metropolitan Area ◽  
Emotional Experience ◽  
Purchase Intentions ◽  
Product Attributes ◽  
Sense Of Presence ◽  
On Line ◽  
Study Support ◽  
Line Survey ◽  
Functional Experience ◽  
The Relationship

This study aims to develop understanding of the relationship between the product attributes of smartwatches, emotional and functional customers’ experiences, and purchase intentions. The attributes examined in this study include Connectivity (CN), Interactivity (IA), Sense of Presence (SP), Intelligence (IT), Convenience (CV), and Security (S) among users of smartwatches in the Bangkok Metropolitan area. An on-line survey questionnaire was conducted among 400 respondents during July - October 2018. Multiple Regression was used to test the hypothesized relationship. Results showed that Sense of Presence (SP), Intelligence (IT), Convenience (CN), and Connectivity (CN) positively influenced emotional experience, whereas Intelligence (IT), Security (S), Sense of Presence (SP), Interactivity (IA), and Convenience (CV) positively influenced functional experience. Both emotional experience and functional experience positively influenced users’ purchase intentions (R2 32.8 %). The results of this study support the importance of customers’ experiences in smartwatch purchase decision making and so the key elements of product attributes that smartwatch developers should pay attention to are proposed.

scholarly journals The value proposition of food delivery apps from the perspective of theory of consumption value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Shalini Talwar ◽  
Karminder Ghuman
Keyword(s):  
Food Consumption ◽  
Service Providers ◽  
Food Delivery ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Future Research ◽  
Research Approach ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value

Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context. Design/methodology/approach An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete responses so received were analyzed using structural equation modeling. Findings The findings show that epistemic value (“visibility”) is the chief driver of purchase intentions toward FDAs, followed by conditional (“affordances”), price (part of functional value) and social value (“prestige”). Food-safety concerns and health consciousness (proposed as part of functional value) did not share any statistically significant association with purchase intentions toward FDAs. Research limitations/implications The findings of this study are insightful for FDA service providers competing for higher shares in the market by helping them understand ways to influence consumer choices and purchase intentions. Originality/value It is the first study that combines FDAs 2014 an online service that it is attracting a lot of investment 2014and TCV which has continued to be one of the most relevant theories of consumer behavior. It extends the TCV by adapting it to the FDA context with food-consumption-related values. Thus, it adds to the relatively scant literature on FDAs on the whole which is essential, as FDAs represent the business model of new economy, i.e. online-to-offline (O2O). Finally, this study formulates a conceptual framework that may serve as the basis of future research.

Cause-brand association (CBA): An empirical investigation into millennials in India

2020 ◽  
Vol 19 (1) ◽  
pp. 29-49
Author(s):  
Deepa Rohit ◽  
Rajesh Panda
Keyword(s):  
Structural Equation ◽  
Purchase Intentions ◽  
Non Profit ◽  
Brand Association ◽  
Confirmatory Factor ◽  
Age Cohort ◽  
Social Cause ◽  
The Impact ◽  
Positive Effect ◽  
Practical Implications

A cause-brand association (CBA) is a marketing strategy wherein a brand integrates a social cause, and aims to achieve both social as well commercial objectives. Millennials are often described as a socially-conscious age cohort. The objective of the study was to empirically examine millennials' responses towards the strategy of CBA. A sample of 622 respondents has been analysed using Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM). The results of the study revealed that attitude towards CBA influences millennials' purchase intentions (PI), behavioural intentions towards the cause (BI) and social media intentions (SMI). Moreover, there is a positive effect of SMI on PI, and BI on PI, which offers an alternative way to enhance purchase intentions. Likewise, the impact of SMI on BI also presents an unconventional way to enhance support for the cause. The study highlights practical implications for marketing managers, non-profit organisations (NPO) and academicians.

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