A study on the viewing intention of professional baseball fans by using Extended Goal-directed Behavior Model

2018 ◽  
Vol 23 (3) ◽  
pp. 16-37
Author(s):  
Hyun Byun ◽  
Kwang-Min Cho ◽  
Jung-Sup Bae
Keyword(s):  
Professional Baseball ◽  
Behavior Model ◽  
Baseball Fans ◽  
Goal Directed Behavior

Understanding Professional Baseball Fans’ Motivations: Push and Pull Theory

2016 ◽  
Vol 64 ◽  
pp. 387-396
Author(s):  
Hee-Tae Cho ◽  
Sun-Hwan Hwang
Keyword(s):  
Professional Baseball ◽  
Push And Pull ◽  
Baseball Fans

Conative Loyalty of Latino and Non-Latino Professional Baseball Fans

2010 ◽  
Vol 24 (4) ◽  
pp. 456-471 ◽  
Author(s):  
Michelle Harrolle ◽  
Galen Trail ◽  
Ariel Rodriguez ◽  
Jeremy Jordan
Keyword(s):  
Major League Baseball ◽  
Southeastern United States ◽  
Sport Marketing ◽  
Purchase Intentions ◽  
Professional Baseball ◽  
Market Segment ◽  
Market Segments ◽  
Sport Consumer Behavior ◽  
Sport Spectator ◽  
Baseball Fans

The sport marketing field has neglected to study the Latino population despite escalating amounts of consumer research within the marketing literature focusing on this market segment. Therefore, the purpose of our study was to examine the potential predictors of conative loyalty (i.e., purchase intentions) of the Latino fan by testing the Model of Sport Spectator Conative Loyalty (Model B) on a Latino sample. In addition, we wanted to compare the relationships within the model between Latinos and Non-Latinos to study the potential differences between the two market segments. The participants were Latino (n= 127) and Non-Latino (n= 186) attendees of a professional Major League Baseball game in the Southeastern United States. Even though the model results were very similar for both groups, differences do exist between Latinos and Non-Latinos in terms of specific sport consumer behavior relationships (e.g., BIRGing and CORFing on Conative Loyalty).

scholarly journals The development of spectator motivation scale for South korean professional baseball fans

2017 ◽  
Vol 29 (1) ◽  
pp. 54-63
Author(s):  
Sung-Bae Roger Park ◽  
JungTaek Shin ◽  
Shin, Sanghyun
Keyword(s):  
Professional Baseball ◽  
South Korean ◽  
Motivation Scale ◽  
Baseball Fans

scholarly journals Predicting Behavior Intentions of Online Sports Products Consumer Based on Extended Goal-directed Behavior Model

2015 ◽  
Vol 26 (3) ◽  
pp. 566-581 ◽  
Author(s):  
Taejung Kim ◽  
곽민석 ◽  
원도연
Keyword(s):  
Behavior Model ◽  
Behavior Intentions ◽  
Predicting Behavior ◽  
Goal Directed Behavior

scholarly journals Data analysis of financial burden index through KBO league FA pitcher's performance and contract amount size

2021 ◽  
Vol 11 (3) ◽  
pp. 2555
Author(s):  
Semin Kim ◽  
Kangsoo You
Keyword(s):  
Data Analysis ◽  
Economic Crisis ◽  
Financial Burden ◽  
Basic Data ◽  
Professional Baseball ◽  
Sports Industry ◽  
Sports Events ◽  
The World ◽  
The Republic ◽  
Baseball Fans

Due to the recent pandemic of COVID-19, sports events around the world are being hit hard in 2020. However, with the KBO league having been opened even though it is late, it has attracted the attention of baseball fans around the world as it becomes an overseas broadcast. However, since the Republic of Korea is also affected by the global economic crisis, the financial burden of professional baseball teams that rely on their parent company has become a hot topic. Therefore, in this study, we collected records such as IP, ERA, and WAR of KBO league FA pitchers and news related to FA contracts. Then, we preprocessed the data and analyzed it. To this end, we analyzed the performance and financial burden indicators according to the pitcher's age and contract years. In addition, it was found that the performance of athletes was maintained until their mid 30’s, and through rational FA contracts, the team and athletes were able to suggest win-win strategies. And with this basic data analysis in the sports industry, the possibility of utilizing these strategies was confirmed.

A Study on the Determinants of Professional Baseball Fans’ Acceptance of Sport-ICT Convergence Service

2017 ◽  
Vol 56 (4) ◽  
pp. 319-335
Author(s):  
Hyo-Min Seo ◽  
Tae-Hee Kim ◽  
Kyung-Ro Chang
Keyword(s):  
Professional Baseball ◽  
Baseball Fans

A Study on the Perception of Professional Baseball Fans for Sports Sponsorship from Overseas Capital

2018 ◽  
Vol 27 (2) ◽  
pp. 247-261
Author(s):  
Wan-Young Lee ◽  
Gang-Min Yoo ◽  
Seong-Sik Cho
Keyword(s):  
Professional Baseball ◽  
Sports Sponsorship ◽  
Baseball Fans
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