scholarly journals Uncovering Philip Morris International’s Fundamental Strategies for Product Placement in Thailand: Spotlighting Industry Penetration to Advance the Endgame

2021 ◽  
Vol 22 (12) ◽  
pp. 3789-3801
Author(s):  
Naowarut Charoenca ◽  
Nipapun Kungskulniti ◽  
Stephen Hamann ◽  
Jeremiah Mock
Keyword(s):  
Product Placement ◽  
Philip Morris

At What Age and How Does Understanding of Product Placement Develop?

Marketing ZFP ◽  
2013 ◽  
Vol 35 (1) ◽  
pp. 22-31
Author(s):  
Reinhard Grohs ◽  
Heribert Reisinger ◽  
Elisabeth Wolfsteiner ◽  
Johanna Haas
Keyword(s):  
Product Placement

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

2018 ◽  
Vol 2018 ◽  
pp. 1142-1143
Author(s):  
George C. Shen ◽  
◽  
Cia-Han Tsai ◽  
Rick Lee ◽  
Chia Ann Lai
Keyword(s):  
Product Placement ◽  
Brand Attitude ◽  
The Impact

THE MIND OF THE BEHOLDER: HOW LUXURY ASSOCIATIONS MODERATE PRODUCT–ENVIRONMENT CONGRUENCE EFFECTS IN PRODUCT PLACEMENT

2015 ◽  
Vol 4 (8) ◽  
pp. 590-590
Author(s):  
Patricia Rossi ◽  
◽  
Felipe Pantoja ◽  
Kacy K. Kim ◽  
Sukki Yoon
Keyword(s):  
Product Placement ◽  
The Mind
Sign in / Sign up

Export Citation Format

Share Document