scholarly journals FACTORS THAT CONTRIBUTE TO THE SUCCESS OF THE BRAND IN THE INTERNATIONAL MARKET

2021 ◽  
Vol 9 (3) ◽  
pp. 313-323
Author(s):  
ROSA LEILA LIMA DO NASCIMENTO ◽  
JOÃO AMAURY LIMA MARTINS JÚNIOR ◽  
ANA ELEONORA ALMEIDA PAIXÃO ◽  
DERBI MOTA DE SOUZA ◽  
KLEBER DE OLIVEIRA SANTOS ◽  
...  
Keyword(s):  
Market Entry ◽  
International Market ◽  
Continuous Learning ◽  
Internationalization Process ◽  
National Brands ◽  
Literary Research ◽  
The Future ◽  
Bibliographical Survey ◽  
Entry Strategy ◽  
Constant System

The internationalization process is defined as a gradual and constant system of involvement in the company’s negotiations with countries outside its origin borders. Therefore, it is a constant process that takes place in several stages and that can considerably increase the gains obtained from the company’s operations regardless of its size. In this article, the objective was to analyze the factors that contribute to the establishment of national brands in the international market. For this purpose, the methodology adopted was a literary research involving a bibliographical survey. It was concluded that for the brand’s internationalization process to be successful, the company must adopt a correct international market entry strategy, because this is considered an important step that can leverage the company in the future. It was observed that the internationalization is seen as a form of continuous learning in face of the competitions that exist in the international arena, something that involves time and risk.

scholarly journals Impact Of International Market Entry Strategy On Export Performance

2011 ◽  
Vol 03 (01) ◽  
pp. 53-70 ◽  
Author(s):  
Jamshid Salehi Sadaghiani ◽  
Nabi Allah Dehghan ◽  
Kambiz Navabi Zand
Keyword(s):  
Market Entry ◽  
Export Performance ◽  
International Market ◽  
Entry Strategy

Will rivals enter or wait outside when faced with litigation risk? Patent litigation in complex product industries and international market entry

2021 ◽  
pp. 147612702199825
Author(s):  
Ergun Onoz ◽  
Claudio Giachetti
Keyword(s):  
Market Entry ◽  
International Market ◽  
Joint Effect ◽  
Litigation Risk ◽  
Patent Litigation ◽  
Complex Product ◽  
Patent Strategy ◽  
Negative Effect ◽  
Rival Firms ◽  
The Relationship

A spiral of patent infringement litigation among rival firms is a phenomenon often observed in complex product industries, where products comprise numerous separately patentable elements. Theoretically grounded in the awareness–motivation–capability framework of competitive dynamics, this article contributes to the literature on patent strategy and international market entry by looking at how, in a complex product industry, the intensity of patent litigation in a country affects a firm’s decision to enter that country. Our results show that the intensity of patent litigation in a country is a deterrent for potential entrants and has a negative effect on a firm’s likelihood of entering that country. We also show that a firm’s previous experience with patent litigation ( awareness component), the share of a firm’s current patent applications in a target country ( motivation component), and the size of a firm’s patent stock ( capability component) moderate the relationship between a country’s patent litigation intensity and a firm’s likelihood of entering that country. We thus shed light on the joint effect of macro- and micro-level patent-related variables on a firm’s market entry decisions. We test our hypotheses with a comprehensive panel of patenting and entry strategies of 84 mobile phone vendors and their patent litigation battles in 45 countries, from 2003 to 2015.

Middle East luxury retail sector – opportunities or uncertainties in the future?

2016 ◽  
Vol 6 (3) ◽  
pp. 1-39
Author(s):  
Roger Moser ◽  
Gopalakrishnan Narayanamurthy
Keyword(s):  
Middle East ◽  
Multinational Corporations ◽  
International Business ◽  
Market Entry ◽  
Middle Eastern ◽  
Subject Area ◽  
Retail Sector ◽  
Senior Executive ◽  
Content Type ◽  
The Future

Subject area The subject area is international business and global operations. Study level/applicability The study includes BSc, MSc and MBA students and management trainees who are interested in learning how an industry can be assessed to make a decision on market entry/expansion. Even senior management teams could be targeted in executive education programs, as this case provides a detailed procedure and methodology that is also used by companies (multinational corporations and small- and medium-sized enterprises) to develop strategies on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss Business Hub Middle East of Switzerland Global Enterprise, Thomas Meier, in December 2012. Although being marked with great potential and an over-proportional growth, the Middle Eastern luxury market contained impediments that international firms had to take into consideration. Therefore, Thomas had to analyze the future outlook for this segment of the Middle East retail sector to develop potential strategies for the five different Swiss luxury and lifestyle companies to potentially operate successfully in the Middle East luxury and lifestyle market. Expected learning outcomes The study identifies barriers and operations challenges especially for Swiss and other foreign luxury and lifestyle retailers in the Middle East, understands the future (2017) institutional environment of the luxury and lifestyle retail sector in the Middle East and applies the institutions-resources matrix in the context of a Swiss company to evaluate the uncertainties prevailing in the Middle East luxury and lifestyle retail sector. It helps in turning insights about future developments in an industry (segment) into consequences for the corporate and functional strategies of a company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail [email protected] to request teaching notes. Subject code CSS 5: International Business.

scholarly journals International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

2018 ◽  
Vol 26 (1) ◽  
pp. 30-60 ◽  
Author(s):  
George F. Watson ◽  
Scott Weaven ◽  
Helen Perkins ◽  
Deepak Sardana ◽  
Robert W. Palmatier
Keyword(s):  
Market Entry ◽  
New Technologies ◽  
International Market ◽  
Business Environment ◽  
Internet Technology ◽  
Global Business ◽  
The Past ◽  
Hybrid Approaches ◽  
Entry Strategies ◽  
Relational Strategies

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.

Dimensionalizing international market entry mode choice

1997 ◽  
Vol 13 (1-3) ◽  
pp. 57-87 ◽  
Author(s):  
Angie M. Driscoll ◽  
Stanley J. Paliwoda
Keyword(s):  
Market Entry ◽  
Mode Choice ◽  
Entry Mode ◽  
International Market ◽  
Entry Mode Choice
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