Authors are divided on the subject of moral relativism, the dilemma in which one is faced with conflicting concepts of good. The rehabilitation literature has consistently favored a rational-analytic approach to ethical problem solving in which alternatives are compared with one another and a preferred option is selected by the rehabilitation counselor. In this paper it is argued that the rational-analytic approach is outdated in the age of consumer driven services, and ill-suited to situations involving more than one individual. Collaborative ethics is associated with caring as a basic consideration, with a strong emphasis on the values of cooperation and inclusion. This paper presents a critique of the traditional method for resolving the problem of moral relativism, and describes a collaborative strategy for resolving ethical conflicts.