scholarly journals Track 4.f Introduction: Strategic Design of Sustainable Business Models

Author(s):  
Brian BALDASSARRE ◽  
Giulia CALABRETTA ◽  
Nancy BOCKEN ◽  
Jan-Carel DIEHL ◽  
Duygu KESKIN

Concerns about the societal and environmental impact of how companies operate have generated increasing interest in more sustainable ways of doing business (Porter & Kramer, 2011). Research and practice from the past decade show that a Sustainable Business Model Innovation lens is suitable to embed sustainability into firms’ objectives and operations (Bocken et al., 2014; Schaltegger, Lüdeke-Freund, & Hansen, 2012). Consequently, Sustainable Business Model Innovation has been emerging rapidly as a research field (Lüdeke-Freund & Dembek, 2017). Recent developments in this field build upon seminal work on Design for Sustainability from the past two decades to establish a connection with Strategic Design (Baldassarre et al., 2019; Geissdoerfer et al., 2016; Manzini, 1999; Tukker, 2004). Strategic Design is a research stream that studies how to leverage the discipline of Design in the context of Strategy and Innovation Management (Calabretta et al., 2016; Karpen, Gemser, & Calabretta, 2017). More specifically, it focuses on the application of design practices, principles and methods to the formulation and implementation of innovation strategies that benefit people and organizations alike (Calabretta et al., 2016). The connection between Sustainable Business Model Innovation and Strategic Design is mainly supported by the argument that the strategic and experimental nature of design enables the integration of stakeholders’ objectives including sustainability concerns, while also providing the process dimension needed to move away from theory towards concrete practice and tangible impact (Baldassarre et al., 2017; Bocken, Schuit, & Kraaijenhagen, 2018). However, research on the role and contribution of Strategic Design to Sustainable Business Modeling is still in its infancy. Consequently, within this track of the 2019 edition of the Academy for Design Innovation Management Conference, we collected four research contributions at the intersection between Strategic Design and Sustainable Business Model Innovation. These contributions are summarized in the paragraphs below, followed by a reflection on all of them and potential directions for future research.

2018 ◽  
Vol 22 (01) ◽  
pp. 1850007 ◽  
Author(s):  
MARTIN TRAPP ◽  
KAI-INGO VOIGT ◽  
ALEXANDER BREM

Business model innovation (BMI) is the process of integrating a new logic of doing business into an established firm to improve profitability or to capitalise on new business opportunities. However, existing research offers only limited clarity on BMI compared to business model upgrades or a specific product innovation. From a body of extant literature, we develop a BMI identification tool which is then tested by senior managers from four large European corporations to assess whether innovation efforts represent BMI. The tool operationalises BMI and offers straightforward criteria and indicators to assist researchers but especially practitioners at accelerating BMI in established firms. This paper closes with recommendations for future research and limitations.


2019 ◽  
Vol 11 (6) ◽  
pp. 1663 ◽  
Author(s):  
Saeed Nosratabadi ◽  
Amir Mosavi ◽  
Shahaboddin Shamshirband ◽  
Edmundas Kazimieras Zavadskas ◽  
Andry Rakotonirainy ◽  
...  

During the past two decades of e-commerce growth, the concept of a business model has become increasingly popular. More recently, the research on this realm has grown rapidly, with diverse research activity covering a wide range of application areas. Considering the sustainable development goals, the innovative business models have brought a competitive advantage to improve the sustainability performance of organizations. The concept of the sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural, or other contexts, in a sustainable way. The process of sustainable business model construction forms an innovative part of a business strategy. Different industries and businesses have utilized sustainable business models’ concept to satisfy their economic, environmental, and social goals simultaneously. However, the success, popularity, and progress of sustainable business models in different application domains are not clear. To explore this issue, this research provides a comprehensive review of sustainable business models literature in various application areas. Notable sustainable business models are identified and further classified in fourteen unique categories, and in every category, the progress -either failure or success- has been reviewed, and the research gaps are discussed. Taxonomy of the applications includes innovation, management and marketing, entrepreneurship, energy, fashion, healthcare, agri-food, supply chain management, circular economy, developing countries, engineering, construction and real estate, mobility and transportation, and hospitality. The key contribution of this study is that it provides an insight into the state of the art of sustainable business models in various application areas and future research directions. This paper concludes that popularity and the success rate of sustainable business models in all application domains have been increased along with the increasing use of advanced technologies.


2019 ◽  
Vol 11 (2) ◽  
pp. 391 ◽  
Author(s):  
Vinit Parida ◽  
David Sjödin ◽  
Wiebke Reim

Digitalization is revolutionizing the way business is conducted within industrial value chains through the use of Internet of Things (IoT) technologies, intensive data exchange and predictive analytics. However, technological application on its own is not enough; profiting from digitalization requires business model innovation such as making the transition to advanced service business models. Yet, many research gaps remain in analyzing how industrial companies can leverage digitalization to transform their business models to achieve sustainability benefits. Specifically, challenges related to value creation, value delivery, and value capture components of business model innovation need further understanding as well as how alignment of these components drive sustainable industry initiatives. Thus, this special issue editorial attempts to take stock of the emerging research field through a literature review and providing a synthesis of special issue contributions. In doing so, we contribute by developing a framework that communicates and sets the direction for future research by linking digitalization, business model innovation, and sustainability in industrial settings.


Author(s):  
Saeed Nosratabadi ◽  
Amir Mosavi ◽  
Shahab Shamshirband ◽  
Edmundas Kazimieras Zavadskas ◽  
Andry Rakotonirainy ◽  
...  

During the past two decades of the e-commerce growth the concept of business model has become increasingly popular. More recently, the research on this realm has grown rapidly with a diverse research activity covering a wide range of application areas. Considering the sustainable development goals the innovative business models have brought competitive advantage to improve the sustainability performance of organizations. The concept of sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts in a sustainable way. The process of sustainable business model construction forms an innovative part of business strategy. Different industries and businesses have utilized sustainable business models concept to satisfy their economic, environmental and social goals simultaneously. However, the success, popularity, and the progress of sustainable business models in different application domains are not clear. To explore this issue, this research provides a comprehensive review on sustainable business models literature in various application areas. Notable sustainable business models are identified and further classified in fifteen unique categories, and in every category the progress (either failure or success) has been reviewed and the research gaps are discussed. Taxonomy of the applications includes, innovation, management and marketing, entrepreneurship, energy, fashion, healthcare, agri-food, supply chain management, circular economy, developing countries, engineering, construction and real estate, mobility and transportation, and hospitality. The key contribution of this study is to provide an insight about the state of the art of sustainable business models in various application areas and the future research directions. This paper concludes that popularity and the success rate of sustainable business models in all application domains have been increased along with increasing use of advanced ICT technologies.


2020 ◽  
Author(s):  
Saeed Nosratabadi ◽  
Amir Mosavi ◽  
Shahaboddin Shamshirband ◽  
Edmundas Kazimieras Zavadskas ◽  
Andry Rakotonirainy ◽  
...  

During the past two decades of e-commerce growth, the concept of a business model has become increasingly popular. More recently, the research on this realm has grown rapidly, with diverse research activity covering a wide range of application areas. Considering the sustainable development goals, the innovative business models have brought a competitive advantage to improve the sustainability performance of organizations. The concept of the sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural, or other contexts, in a sustainable way. The process of sustainable business model construction forms an innovative part of a business strategy. Different industries and businesses have utilized sustainable business models’ concept to satisfy their economic, environmental, and social goals simultaneously. However, the success, popularity, and progress of sustainable business models in different application domains are not clear. To explore this issue, this research provides a comprehensive review of sustainable business models literature in various application areas. Notable sustainable business models are identified and further classified in fourteen unique categories, and in every category, the progress -either failure or success- has been reviewed, and the research gaps are discussed. Taxonomy of the applications includes innovation, management and marketing, entrepreneurship, energy, fashion, healthcare, agri-food, supply chain management, circular economy, developing countries, engineering, construction and real estate, mobility and transportation, and hospitality. The key contribution of this study is that it provides an insight into the state of the art of sustainable business models in various application areas and future research directions. This paper concludes that popularity and the success rate of sustainable business models in all application domains have been increased along with the increasing use of advanced technologies.


2020 ◽  
Author(s):  
Saeed Nosratabadi ◽  
Amir Mosavi ◽  
Shahaboddin Shamshirband ◽  
Edmundas Kazimieras Zavadskas ◽  
Andry Rakotonirainy ◽  
...  

During the past two decades of e-commerce growth, the concept of a business model has become increasingly popular. More recently, the research on this realm has grown rapidly, with diverse research activity covering a wide range of application areas. Considering the sustainable development goals, the innovative business models have brought a competitive advantage to improve the sustainability performance of organizations. The concept of the sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural, or other contexts, in a sustainable way. The process of sustainable business model construction forms an innovative part of a business strategy. Different industries and businesses have utilized sustainable business models’ concept to satisfy their economic, environmental, and social goals simultaneously. However, the success, popularity, and progress of sustainable business models in different application domains are not clear. To explore this issue, this research provides a comprehensive review of sustainable business models literature in various application areas. Notable sustainable business models are identified and further classified in fourteen unique categories, and in every category, the progress -either failure or success- has been reviewed, and the research gaps are discussed. Taxonomy of the applications includes innovation, management and marketing, entrepreneurship, energy, fashion, healthcare, agri-food, supply chain management, circular economy, developing countries, engineering, construction and real estate, mobility and transportation, and hospitality. The key contribution of this study is that it provides an insight into the state of the art of sustainable business models in various application areas and future research directions. This paper concludes that popularity and the success rate of sustainable business models in all application domains have been increased along with the increasing use of advanced technologies.


2017 ◽  
Vol 21 (05) ◽  
pp. 1740002 ◽  
Author(s):  
JAN F. TESCH ◽  
ANNE-SOPHIE BRILLINGER ◽  
DOMINIK BILGERI

Large manufacturing companies will in future be continuously challenged to develop and implement new IoT-related business models. Existing research offers interesting insights on high-level stages of business model innovation (BMI) processes in general. However, only little is known about the presence of main gates in BMI processes and even less about the underlying decision criteria applied at these gates. To shed more light on this research field, 27 expert interviews with employees from eight companies across the IoT ecosystem were conducted. The expert interviews reveal that, despite the increasing popularity of (radically) new innovation approaches, two main decision points can be identified across BMI processes. These findings are a first explorative step towards a better understanding of IoT adoption and provide a starting point for interesting future research avenues.


Author(s):  
Saeed Nosratabadi ◽  
Amir Mosavi ◽  
Shahaboddin Shamshirband ◽  
Ramin Keivani ◽  
Edmundas Kazimieras Zavadskas ◽  
...  

During the past two decades of the e-commerce growth the concept of business model has become increasingly popular. More recently, the research on this realm has grown rapidly with a diverse research activity covering a wide range of application areas. Considering the sustainable development goals the innovative business models have brought competitive advantage to improve the sustainability performance of organizations. The concept of sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts in a sustainable way. The process of sustainable business model construction forms an innovative part of business strategy. Different industries and businesses have utilized sustainable business models concept to satisfy their economic, environmental and social goals simultaneously. However, the success, popularity, and the progress of sustainable business models in different application domains are not clear. To explore this issue, this research provides a comprehensive review on sustainable business models literature in various application areas. Notable sustainable business models are identified and further classified in fifteen unique categories, and in every category the progress (either failure or success) has been reviewed and the research gaps are discussed. Taxonomy of the applications includes, innovation, management and marketing, entrepreneurship, energy, fashion, healthcare, agri-food, supply chain management, circular economy, developing countries, engineering, construction and real estate, mobility and transportation, and hospitality. The key contribution of this study is to provide an insight about the state of the art of sustainable business models in various application areas and the future research directions. This paper concludes that popularity and the success rate of sustainable business models in all application domains have been increased along with increasing use of advanced ICT technologies.


Author(s):  
E. J. Schwarz ◽  
P. Gregori ◽  
I. Krajger ◽  
M. A. Wdowiak

AbstractIn times of increasing concerns and extensive political debates about social and environmental problems, incumbent firms are obliged to reduce their negative environmental impact by implementing sustainable business model innovation. Yet, realizing more sustainable business model variants entails several complexities and associated challenges that need to be overcome. To support this task, this article takes an entrepreneurship perspective on sustainable business model innovation and combines literature of business models and entrepreneurial lean thinking (ELT). In doing so, it derives a workshop design grounded in contemporary theory with state-of-the-art tools and methods. The workshop is framed as a stage-gate process facilitating the notions of ELT with iterative cycles of ‘create, test, and improve’ and spans the phases of opportunity identification, opportunity evaluation, opportunity development through sustainable business model design, and decision of opportunity exploitation. The article shows that ELT is an appropriate yet underutilized approach for sustainable business modeling. Further, it discusses how the workshop supports opportunities and mitigate pitfalls of ELT for sustainable business modeling. As such, the findings have theoretical implications for the intersection of sustainability and lean approaches in innovation research as well as implications for practitioners by providing a comprehensive framework to support sustainable business model innovation.


Author(s):  
Peter Lindgren

Advanced Green technologies integrated in Business Models and Green Multi Business Model Innovation processes introduce a new leadership and management agenda of Green Business Models. Fast innovation of sensing, persuasive and virtual Business Modelling that can operate autonomously and dynamically primarily lead by machines. Green Multi Business Model Innovation Brains will soon be the state of the art in Business that want to become Green – but also for businesses that want to do circular and/or sustainable business modelling. Businesses will build Green Multi Business Model Innovation competence and advanced Green Multi Business Models Innovation Brains capable to innovated and operate Green Business Models to all kinds of Business Model Ecosystems. This will open up to new Green Multi Business Model Innovation potential and create a new generation or archetypes of Business Models, new practice of Multi Business Model Innovation. The paper is a second articles and extension of a conceptual paper on Multi Business Model Brains. First paper was presented at the BIT Sindri IEEE Conference 2020 conceptualizing on how a Multi Business Model Brain could be constructed and would operate supported by advance sensor technologies, artificial intelligence technologies, deep learning, persuasive technologies, Multi Business Model Innovation pattern analysis and libraries of BM archetypes. In combination they will all be important supporting tools to the Multi Business Model Innovation Brain – but now also to the Green Multi Business Model Innovation Brain. 8 case examples shows how Green Multi Business Model Innovation Brains can work in different contexts – in physical, digital, virtual and combined Business Model ecosystems.


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