Using Behavioural Nudges to Motivate Umbilical Cord Blood Donation
Keyword(s):
Low Cost
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Umbilical cord blood contains stem cells that can be used to treat various cancers and diseases. It can be banked; however, it is a common practice to discard umbilical cords, and the opportunity to obtain cord stem cells is being wasted. Low-cost interventions such as behavioural nudges and carefully planned defaults may prove useful in motivating cord blood donations. Making cord blood donation a default as well as providing all information and paperwork during doctor visits could nudge parents in donating cord blood.
2009 ◽
Vol 82
(2)
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pp. 124-132
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Keyword(s):
2007 ◽
Vol 42
(4)
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pp. 735-745
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