scholarly journals Product Development Using Online Customer Reviews: A Case Study of the South Korean Subcompact Sport Utility Vehicles Market

2020 ◽  
Vol 10 (19) ◽  
pp. 6918
Author(s):  
Shin Won Kim ◽  
Kyunghun Lee ◽  
Joo Seong Sohn ◽  
Sung Woon Cha
Keyword(s):  
Big Data ◽  
Product Development ◽  
Consumer Preferences ◽  
Survey Methods ◽  
Online Reviews ◽  
Product Development Process ◽  
Face To Face ◽  
Quantitative Performance ◽  
The Difference

This study focuses on improving multifunctional product development. Instead of face-to-face or other survey methods, we used text mining of online reviews to confirm which characteristics consumers prefer. The reference probability (importance), and the difference between positive and negative opinions (satisfaction) were indexed. By linking “importance” and “satisfaction” with a product’s quantitative performance, the correlation between satisfaction and quantitative performance was confirmed, and the method of setting a product’s design requirements was presented. To verify the validity of the method, we used the subcompact SUV (Sports Utility Vehicle) market in South Korea as a case study. The average importance and satisfaction with each performance aspect of the cars in the market was extracted, and the successful entry of new products in the market, which reflects these market characteristics, was confirmed. The proposed methodology is meaningful in that it reduces the risk (biased, inefficient) of existing consumer survey methods by utilizing big data to identify consumer preferences. Companies can use these findings during the product development process to improve customer satisfaction. This study improves product development methods by combining them with the latest advances in big data-related technologies.

scholarly journals APPROACH FOR THE DEVELOPMENT AND APPLICATION OF TARGET PROCESS MODULE SETS

2021 ◽  
Vol 1 ◽  
pp. 531-540
Author(s):  
Albert Albers ◽  
Miriam Wilmsen ◽  
Kilian Gericke
Keyword(s):  
Product Development ◽  
Development Process ◽  
Process Management ◽  
Process Quality ◽  
Project Planning ◽  
Project Managers ◽  
Product Development Process ◽  
Design Processes ◽  
Adaptive Processes

AbstractThe implementation of agile frameworks, such as SAFe, in large companies causes conflicts between the overall product development process with a rigid linkage to the calendar cycles and the continuous agile project planning. To resolve these conflicts, adaptive processes can be used to support the creation of realistic target-processes, i.e. project plans, while stabilizing process quality and simplifying process management. This enables the usage of standardisation methods and module sets for design processes.The objective of this contribution is to support project managers to create realistic target-processes through the usage of target-process module sets. These target-process module sets also aim to stabilize process quality and to simplify process management. This contribution provides an approach for the development and application of target-process module sets, in accordance to previously gathered requirements and evaluates the approach within a case study with project managers at AUDI AG (N=21) and an interview study with process authors (N=4) from three different companies.

scholarly journals Disruptive product development for online fast fashion retailers

2020 ◽  
Vol 24 (3) ◽  
pp. 517-532
Author(s):  
Rachel Parker-Strak ◽  
Liz Barnes ◽  
Rachel Studd ◽  
Stephen Doyle
Keyword(s):  
Product Development ◽  
Process Model ◽  
Development Process ◽  
Product Development Process ◽  
Fast Fashion ◽  
Content Type ◽  
Face To Face ◽  
Online Retailers ◽  
Development Processes ◽  
The Uk

PurposeThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order to comprehensively map the interplay of people, processes and the procedures of the product development process adopted.Design/methodology/approachQualitative research method was employed. Face-to-face semi structured in depth interviews were conducted with key informants from market leading fast fashion online retailers in the UK.FindingsThe major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented.Research limitations/implicationsThe research has implications for the emerging body of theory relating to fashion product development. The research is limited to UK online fashion retailers, although their operations are global.Practical implicationsThe findings from this study may be useful for apparel product development for retailers considering an online and fast fashion business model.Originality/valueThe emergent process model in this study may be used as a baseline for further studies to compare product development processes.

scholarly journals TOWARDS BEST PRACTICES IN THE ENGINEER-TO-ORDER BUSINESS: A FRAMEWORK FOR THE STRUCTURED ANALYSIS OF COMMISSIONING PROCESSES

2020 ◽  
Vol 1 ◽  
pp. 1017-1026
Author(s):  
G. O. Mueller ◽  
C. A. Bertram ◽  
N. H. Mortensen
Keyword(s):  
Best Practices ◽  
Product Development ◽  
Development Process ◽  
Data Availability ◽  
Product Development Process ◽  
Practical Application ◽  
Structured Analysis ◽  
Engineer To Order ◽  
Customer Demands

AbstractEngineer-To-Order (ETO) companies develop complex one-of-a-kind products based on specific customer demands. Given the product uniqueness, the commissioning plays an important role in the product development process. However, the project variety and low data availability hinder the analysis of the commissioning processes. This paper proposes a framework for the structured analysis of commissioning processes in ETO companies by analysing the impacts from product requirements and design on the commissioning performance. A case study presents the practical application of the developed framework.

scholarly journals Improving Overlapping Between Testing and Design in Engineering Product Development Processes

2013 ◽  
Author(s):  
Khadija Tahera ◽  
Chris Earl ◽  
Claudia Eckert
Keyword(s):  
Product Development ◽  
Research Question ◽  
Product Development Process ◽  
Significant Activity ◽  
Engineering Product ◽  
Virtual Testing ◽  
Design Processes ◽  
Complex Interactions ◽  
Physical Tests

Testing components, prototypes and products comprise essential, but time consuming activities throughout the product development process particularly for complex iteratively designed products. To reduce product development time, testing and design processes are often overlapped. A key research question is how this overlapping can be planned and managed to minimise risks and costs. The first part of this research study investigates how a case study company plans testing and design processes and how they manage these overlaps. The second part of the study proposes a significant modification to the existing process configuration for design and testing, which explicitly identifies virtual testing, that is an extension to Computer Aided Engineering which mirrors the testing process through product modelling and simulation, as a distinct and significant activity used to (a) enhance and (b) replace some physical tests. The analysis shows how virtual testing can mediate information flows between overlapping (re)design and physical tests. The effects of virtual testing to support overlap of test and (re)design is analysed for the development phases of diesel engine design at a case study company. We assess the costs and risks of overlaps and their amelioration through targeted virtual testing. Finally, using the analysis of the complex interactions between (re)design, physical and virtual testing, and the scope for replacing physical with virtual testing is examined.

Improving the Quality of Information Flows in the Backend of a Product Development Process: a Case Study

2005 ◽  
Vol 21 (2) ◽  
pp. 105-114 ◽  
Author(s):  
Jaring Boersma ◽  
Gabriel Loke ◽  
Valia T. Petkova ◽  
Peter C. Sander ◽  
Aarnout C. Brombacher
Keyword(s):  
Product Development ◽  
Development Process ◽  
Product Development Process ◽  
Information Flows ◽  
Quality Of Information
Sign in / Sign up

Export Citation Format

Share Document