scholarly journals Introducing of Online Channel and Management Strategy for Green Agri-food Supply Chain based on Pick-Your-Own Operations

2019 ◽  
Vol 16 (11) ◽  
pp. 1990 ◽  
Author(s):  
Qifan Hu ◽  
Qianyun Xu ◽  
Bing Xu
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Food Supply Chain ◽  
Farmer Cooperatives ◽  
Dual Channel ◽  
Green Food ◽  
Online Channel ◽  
Channel Mode ◽  
Optimal Mode ◽  
Brand Effect

The popularity of e-commerce has impacted traditional retail business. Farmer cooperatives running green agri-food pick-your-own (PYO) farms are facing the choice of whether or not to adopt online channels. PYO operation refers to consumers picking and purchasing the agri-food growing on a farm, and due to it being environmentally-friendly, healthy, and popular, it has been widely adopted by many farm cooperatives. This paper aims to discuss the practicality of introducing online channels to already established PYO farms in the green agri-food supply chain (GASC), who can personally take charge of the online channel or transfer it to one online retailer. Firstly, we constructed the demand functions of green agri-food by putting consumer utility, the freshness of agri-food, and transportation cost into consideration. Secondly, five decision models are built to characterize five operation modes, namely pure PYO mode, self-operated dual-channel mode, decentralized dual-channel mode, centralized dual-channel mode, and contractual cooperation mode. Furthermore, by taking price, demand, and profit with different modes into consideration, we are able to explore the introduction of online channels and green brand construction. Finally, numerical analysis is performed. We found that: (1) introducing an online channel is preferable strategy since the profit of the farmer cooperative in pure PYO mode is always less than the profit of a farmer cooperative in non-self-operated dual-channel modes; (2) the decision of self-operating an online channel is related to the fixed cost of creating a new online channel and the green food brand effect of online channel, and it is the optimal mode in some cases, while the contractual cooperation mode is the optimal mode in the remaining cases; and (3) the green food brand effect of online channels is does not necessarily improve with scale, and the initial freshness has a positive relationship to the profit, demand, and price of farmer cooperatives and online retailers.

scholarly journals Green food supply chain design considering risk and post-harvest losses: a case study

2020 ◽  
Vol 295 (1) ◽  
pp. 257-284 ◽  
Author(s):  
D. G. Mogale ◽  
Sri Krishna Kumar ◽  
Manoj Kumar Tiwari
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Supply Chain Design ◽  
Food Supply Chain ◽  
Post Harvest ◽  
Green Food

Cost-sharing models for green product production and marketing in a food supply chain

2018 ◽  
Vol 118 (4) ◽  
pp. 654-682 ◽  
Author(s):  
Qinghua Zhu ◽  
Xiaoying Li ◽  
Senlin Zhao
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Cost Sharing ◽  
Food Production ◽  
Real Case ◽  
Market Demand ◽  
Food Supply Chain ◽  
Content Type ◽  
Green Food ◽  
Green Performance

Purpose The purpose of this paper is to explore the coordination mechanism of cost sharing for green food production and marketing between a food producer and a supplier who both contribute to the sales of green food. Design/methodology/approach This paper first develops demand functions for both a food supplier and a producer, considering their influence on green degree of food and associated consumers’ acceptances. Then, cost-sharing contracts-based game models are proposed. At last, regarding to optimal supply chain profits and green performance, the proposed contracts and the non-coordination situation are compared and tested by a real case. Findings When green cost is only shared by one side, the cost-sharing contracts cannot optimally coordinate the food supply chain, but it can improve profits for both the supplier and producer. When consumers’ sensitivity to the green degree of food increases, a mutual cost-sharing contract will bring more profits for both the supplier and producer than those under the non-coordination mode in a decentralized supply chain situation. A real case verifies the conclusions. Research limitations/implications The models are in complete information, and the market demand is assumed to be linear to sales price. Mutual cost sharing is only for material processing and food production, which can be extended to include sharing for sales cost. Coordination ideas on the proposed contracts development and solutions for optimal decisions can be applied in the other industries. Practical implications The study shows that coordination between a supplier and a producer is needed to improve the food supply chain’s green performance. Originality/value This paper first extends the existing profit functions by considering the green efforts of both a supplier and a producer as well as their effects on green degree of products and consumers’ acceptances to the green degree.

scholarly journals Impact of Retailer’s Vertical and Horizontal Fairness Concerns on Manufacturer’s Online Channel Mode

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Xuemei Zhang ◽  
Chenhao Ma ◽  
Haoran Chen ◽  
Guohu Qi
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Channel Structure ◽  
Direct Selling ◽  
Dual Channel ◽  
Fairness Concerns ◽  
Online Channel ◽  
Channel Mode ◽  
Dual Channel Supply Chain ◽  
The Impact

This paper investigates a dual-channel supply chain consisting of a manufacturer and a retailer, where the retailer exhibits vertical and horizontal fairness concerns. The manufacturer or the retailer direct selling and e-commerce platform agency selling modes are employed to characterize the impact of retailer’s fairness concerns on the online channel mode strategy. Results show that the retailer’s fairness concerns only affect the wholesale price and online channel mode strategy. Without the retailer’s fairness concerns, the manufacturer direct selling mode is the best strategy for the manufacturer, which harms the retailer’s utility. With the retailer’s fairness concerns, the manufacturer may choose the manufacturer direct selling or e-commerce platform agency selling mode. When the fairness concern parameters meet a certain range, the e-commerce platform agency selling mode strategy is better for the supply chain members, which can solve the interest conflict between supply chain members. These research findings help dual-channel supply chain members understand how to choose the channel structure strategy to balance the supply chain members’ interests by considering fairness concerns.

Impact of modern Retail over Food Supply Chain Management

2012 ◽  
Vol 3 (1) ◽  
pp. 45-47
Author(s):  
N.Arunfred N.Arunfred ◽  
◽  
Dr.D.Kinslin Dr.D.Kinslin
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Food Supply ◽  
Food Supply Chain ◽  
Chain Management

Identifying Business-to-Business Unfair Trading Practices in the Food Supply Chain: The case of Cyprus

New Medit ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 19-34 ◽  
Author(s):  
Marinos Markou ◽  
Andreas Stylianou ◽  
Marianthi Giannakopoulou ◽  
Georgios Adamides
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Small Businesses ◽  
State Level ◽  
Strategic Partnerships ◽  
Food Supply Chain ◽  
National Legislation ◽  
Food Supply Chains ◽  
Enforcement Policy ◽  
Monitoring And Enforcement

Unfair Trading Practices (UTPs) between businesses in the food supply chain have a significant impact on the various stakeholders involved, and on the environment. So far, no attempt has been made at the Member State level for the identification of UTPs in the food supply chain and their impact on the relevant stakeholders. This study drew on this gap and attempted to identify the UTPs that exist in the Cypriot food supply chain, assess their impact on the involved stakeholders and provide guidelines that will assist the transposition of EU relevant Directive to the national law. To achieve this goal, the study was based on a quantitative survey of a representative sample of businesses using a specific questionnaire. The results showed that particular UTPs do appear in the food supply chain with a different frequency, while the majority of businesses have been victims of UTPs in the last five years. Notably, the estimated cost of UTPs as a percentage of the business annual turnover is considered important ranging from 5.7% for retailers to 31.9% for farmers. Thus, most participants agree that UTPs in the agricultural food sector should be regulated by national legislation. We argue that the national legislation for UTPs should be a mix of policies that integrate private, administrative and judicial methods of monitoring and enforcement. Policy and decision makers should seek to reinforce the role and the bargaining power of small businesses in the food supply chain. This might be accomplished through the development of efficient producers’ organizations, short food supply chains, interbranch organizations and strategic partnerships.

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