What Young E-Consumers Want? Forecasting Parcel Lockers Choice in Rome

Surges in e-commerce sales represent a huge challenge for urban freight transport. Parcel lockers constitute a valid solution for addressing the challenges home deliveries imply. In fact, eliminating courier–consumer contact (also relevant for health-related issues, as made evident by the COVID-19 pandemic) and delivering in fewer predefined places might help coping mechanisms for missed deliveries substantially. Furthermore, this option enables consolidated shipping and reduced delivery trip costs. This paper analyses and compares consumer preferences for alternative collection strategies. It investigates home delivery vs. parcel locker use and forecasts their future market shares. This is performed based on both customer socio-economic variables and the attributes characterising these alternative logistic fulfilment strategies. The case study considered tests upon a stated preference survey deployed in the city of Rome. The investigation specifically targeted young people (i.e., population under 30 years) since they represent early adopters. Discrete choice models allow both quantifying the monetary value of parcel lockers attributes (i.e., willingness to pay measures) and estimating the potential demand for this innovative delivery scheme. Results show that distance and accessibility are the main choice determinants. Furthermore, there is an overall high propensity to adopt parcel lockers. This research can support policymakers when implementing such solutions.

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Airport choice model in multiple airport regions

Journal of Airline and Airport Management ◽

10.3926/jairm.62 ◽

2017 ◽

Vol 7 (1) ◽

pp. 1 ◽

Cited By ~ 4

Author(s):

Claudia Muñoz ◽

Jorge Cordoba ◽

Iván Sarmiento

Keyword(s):

Utility Function ◽

Choice Model ◽

Stated Preference ◽

Multinomial Logit Model ◽

Air Transportation ◽

Future Market ◽

Support Tool ◽

Modeling Process ◽

Market Shares ◽

Crucial Component

Purpose: This study aims to analyze travel choices made by air transportation users in multi airport regions because it is a crucial component when planning passenger redistribution policies. The purpose of this study is to find a utility function which makes it possible to know the variables that influence users’ choice of the airports on routes to the main cities in the Colombian territory.Design/methodology/approach: This research generates a Multinomial Logit Model (MNL), which is based on the theory of maximizing utility, and it is based on the data obtained on revealed and stated preference surveys applied to users who reside in the metropolitan area of Aburrá Valley (Colombia). This zone is the only one in the Colombian territory which has two neighboring airports for domestic flights. The airports included in the modeling process were Enrique Olaya Herrera (EOH) Airport and José María Córdova (JMC) Airport. Several structure models were tested, and the MNL proved to be the most significant revealing the common variables that affect passenger airport choice include the airfare, the price to travel the airport, and the time to get to the airport.Findings and Originality/value: The airport choice model which was calibrated corresponds to a valid powerful tool used to calculate the probability of each analyzed airport of being chosen for domestic flights in the Colombian territory. This is done bearing in mind specific characteristic of each of the attributes contained in the utility function. In addition, these probabilities will be used to calculate future market shares of the two airports considered in this study, and this will be done generating a support tool for airport and airline marketing policies.

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Applications of the Stochastic Multicriteria Acceptability Analysis Method for Consumer Preference Study

Advances in Business Information Systems and Analytics - Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics ◽

10.4018/978-1-5225-0997-4.ch009 ◽

2017 ◽

pp. 160-184

Author(s):

Tadeusz Trzaskalik ◽

Piotr Namieciński ◽

Andrzej Bajdak ◽

Slawomir Jarek

Keyword(s):

Consumer Preferences ◽

Early Stage ◽

Selection Process ◽

Consumer Preference ◽

New Product ◽

Future Market ◽

Essential Information ◽

Additional Information ◽

Market Shares ◽

Potential Market

Introducing a new product to the market is a complex, costly and time-consuming process which requires research on consumer preferences. On the basis of information on the characteristics of the new product and its competitors, as well as on the competitors and their market shares, the company has to estimate future market shares and to determine the profile of potential consumers inclined to purchase the new product. The purpose of our paper is to present a method of consumer preference research when introducing a new product, using a multiple criteria method called Stochastic Multicriteria Acceptability Analysis (SMAA). To apply this method, no information requiring tedious research is needed. SMAA allows to obtain essential information on the potential market power of the new product already at an early stage of its preparation. Furthermore, the flexibility of the SMAA method allows to easily expand the scope of the analysis by including additional information and various techniques of the modeling of the consumer selection process.

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Integrating discrete choice models and agent-based models for ex-ante evaluation of stakeholder policy acceptability in urban freight transport

Research in Transportation Economics ◽

10.1016/j.retrec.2017.08.002 ◽

2017 ◽

Vol 64 ◽

pp. 13-25 ◽

Cited By ~ 34

Author(s):

Michela Le Pira ◽

Edoardo Marcucci ◽

Valerio Gatta ◽

Giuseppe Inturri ◽

Matteo Ignaccolo ◽

...

Keyword(s):

Discrete Choice ◽

Choice Models ◽

Discrete Choice Models ◽

Freight Transport ◽

Agent Based Models ◽

Agent Based ◽

Urban Freight ◽

Urban Freight Transport ◽

Ex Ante

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Home Delivery and the Impacts on Urban Freight Transport: A Review

Procedia - Social and Behavioral Sciences ◽

10.1016/j.sbspro.2014.01.1452 ◽

2014 ◽

Vol 125 ◽

pp. 15-27 ◽

Cited By ~ 90

Author(s):

Johan Visser ◽

Toshinori Nemoto ◽

Michael Browne

Keyword(s):

Home Delivery ◽

Freight Transport ◽

Urban Freight ◽

Urban Freight Transport

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Consumer Preferences and Willingness to Pay for Potting Mix with Biochar

Energies ◽

10.3390/en14123432 ◽

2021 ◽

Vol 14 (12) ◽

pp. 3432

Author(s):

McKenzie Thomas ◽

Kimberly L. Jensen ◽

Dayton M. Lambert ◽

Burton C. English ◽

Christopher D. Clark ◽

...

Keyword(s):

Willingness To Pay ◽

Online Survey ◽

Product Information ◽

Consumer Preferences ◽

Market Potential ◽

Marginal Costs ◽

Consumer Demographics ◽

Market Shares ◽

Potential Market ◽

Dedicated Energy Crops

Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix.

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