scholarly journals The impact of Covid-19 on E-business practices and consumer buying behavior in a developing country

2021 ◽  
Vol 10 (38) ◽  
pp. 97-112
Author(s):  
Fakhr E Alam Afridi ◽  
Shahid Jan ◽  
Bushra Ayaz ◽  
Muhammad Irfan
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Developing Economies ◽  
Business Practices ◽  
Buying Behavior ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach ◽  
Consumer Buying Behavior

Online trade has shown a sharp increase since the outbreak of pandemic Coronavirus. The COVID-19 has affected almost all financial and business activities around the world, even in Pakistan. It has changed the way consumers used to shop before the pandemic outbreak. Many companies until recently have developed and created their online stores and making up the most of their sales using internet channel. Consumer have no other choice but shop from home. In this research study, we discuss the impact of COVID-19 on e-business practices and consumer behavior in Pakistan. The theory of acceptance model has been applied where consumer behavior, e-business, and COVID-19, and posted as a key construct of the proposed research model. Structural Equation Modelling approach has been used to examine the interrelationship of variables of research. We applied two-step recommended Structural Equation Modelling approach, first, validate the constructs by using Confirmatory Factor Analysis, and then conducted Structural Equation Modelling path analysis and report the results, which indicated that in the present scenario COVID-19 has significantly impacted both e-businesses and consumer buying behavior in the context of Pakistan. This research briefly highlights the e-commerce trends and discusses the rapidly growing scope for online businesses and makes several future research suggestions, especially in the context of cultural and other barriers such as digital payment adoption in developing economies. This study limitation is the study sample and context-specific to Pakistan.

scholarly journals Antecedents That Influence the Intention to Use the Uber Mobile Application: Customer Perspectives in South Africa

2020 ◽  
Vol 14 (08) ◽  
pp. 76
Author(s):  
Eugine Tafadzwa Maziriri ◽  
Miston Mapuranga ◽  
Justice Mushwana ◽  
Nkosivile Welcome Madinga
Keyword(s):  
Social Influence ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Intention To Use ◽  
Quantitative Methodology ◽  
Convenience Sample ◽  
Business World ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach

<p class="0abstract">In today’s postmodern era, there is phenomenal growth in the use of smartphones, GPS as well as Internet. This has given a rise to a revolution in the business world and the revolution is focused on conducting business on the move usually by mobile commerce applications. The study sought to determine the impact of perceived convenience, facilitation conditions, social influence and price value on the intention to the use an Uber application.  A quantitative methodology was utilised and the research concentrated specifically on consumers, located in the Johannesburg area and using of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. The statistical data analysis procedures utilised for the quantitative study were descriptive statistics, correlation analysis, reliability analysis, structural equation modelling approach by means of the partial least squares structural equation modelling approach. The hypotheses testing results revealed that the intention to use an Uber application was influenced significantly and positively by perceived convenience, facilitation conditions, social influence and price value.  The study authenticates those factors such as perceived convenience, facilitating conditions, social influence and price value are instrumental in stimulating the intention to use the Uber application. Lastly, based on the findings of this study, limitations were discussed along with the recommendations and concluding remarks.</p>

The impact of culture and employee-focused criteria on productivity: A structural equation modelling approach

2013 ◽  
Author(s):  
Mohd Rashid Ab Hamid ◽  
Zainol Mustafa ◽  
Nur Riza Mohd Suradi ◽  
Fazli Idris ◽  
Mokhtar Abdullah
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach

Relationship marketing and customer satisfaction in the Ghanaian hospitality industry

2019 ◽  
Vol 2 (4) ◽  
pp. 326-340 ◽  
Author(s):  
George Kofi Amoako ◽  
Emmanuel Kotey Neequaye ◽  
Solomon G. Kutu-Adu ◽  
Livingstone Divine Caesar ◽  
Kwame Simpe Ofori
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Business Practices ◽  
Content Type ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists between trust, commitment and customer satisfaction with respect to the relationship marketing practices of hoteliers in Ghana. Findings Study findings provide insight into the processes and practices of relationship marketing that is based on trust and commitment. The findings show a positive and significant relationship between trust, commitment and customer satisfaction. The study also revealed that commitment partially mediates the association between trust and customer satisfaction. Research limitations/implications While this study is limited to a single hospitality and tourism company in Ghana, the findings can have far reaching implications for managers in the hospitality industry in Ghana, it provides a vivid illustration of the impact that customer satisfaction can have on the fortunes of business and a genuine desire to develop trust and be committed to the welfare of business clients can lead to higher customer patronage. Practical implications Trust and commitment in the hospitality industry requires innovative business practices that makes the client value all the service experience that he or she may encounter. The findings indicate that customer satisfaction is influenced by trust and commitment in the hospitality industry. Originality/value Value to the authors’ knowledge, the relationship between trust and commitment in relationship marketing and customer satisfaction concepts has not previously been investigated using structural equation modelling analysis within the Ghanaian hospitality industry. This implies that both trust and commitment are necessary to attain customer satisfaction.

Verifying the impact of corporate governance on hospital performance on HIV and malaria control: A structural equation modelling approach

2019 ◽  
Vol 35 (1) ◽  
pp. 22-35 ◽  
Author(s):  
Stephen Owusu Afriyie ◽  
Yusheng Kong ◽  
Benjamin Chris Ampimah ◽  
Collins Danso Akuamoah ◽  
Leslie Nii Otu Vanderpuije ◽  
...  
Keyword(s):  
Corporate Governance ◽  
Malaria Control ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Hospital Performance ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach
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