PRE-PURCHASE DECISION MAKING BEHAVIOUR OF HOUSEHOLDS FOR THE SELECTED CONSUMER DURABLE GOODS – A STUDY IN KAMRUP METROPOLITAN AND KAMRUP DISTRICT OF ASSAM

2020 ◽  
Vol 11 (12) ◽  
Author(s):  
Rupali Talukdar
Keyword(s):  
Decision Making ◽  
Durable Goods ◽  
Purchase Decision ◽  
Consumer Durable ◽  
Consumer Durable Goods

scholarly journals A Study Of Consumer Behaviour On Consumer Durables With Reference To Tirunelveli District

2019 ◽  
Vol 8 (9) ◽  
pp. 43-52
Author(s):  
Dr.T. CHRISTY DAYAMANI
Keyword(s):  
Durable Goods ◽  
Consumer Behaviour ◽  
Purchase Decision ◽  
Consumer Durables ◽  
Consumer Durable ◽  
Durable Products ◽  
Buying Behaviour ◽  
Sources Of Influence ◽  
Consumer Durable Goods

Consumer durables have arisen as one of the fastest-growing sectors in India. The purposes of this paper are to comprehend the satisfaction of buying behaviour of consumer durable goods in Tirunelveli District. The study has the following goals.   To study the socio-economic characteristics of sample consumers in Tirunelveli District.   To find out durable products influenced by the consumers in their home.   To analyse the sources of influence on consumers in respect of purchase decision on durables   To understand the problems while purchasing consumer durables.   To examine the satisfaction of buying behaviour of consumer durables

Eureka! or, How I learned to stop worrying and love the survey

2020 ◽  
Vol 54 (1) ◽  
pp. 38-46
Author(s):  
Celeste Kinginger
Keyword(s):  
Durable Goods ◽  
Graduate Level ◽  
Contact Information ◽  
Thesis Advisor ◽  
Consumer Durable ◽  
The One ◽  
Consumer Durable Goods

Two decades ago, a personally-addressed ten-page survey printed on salmon-colored stock appeared in my campus mailbox. An accompanying letter explained that the sender was a student collecting data for a graduate-level thesis and included contact information for the thesis advisor … in marketing. It was the one and only ‘Consumer Durable Goods Study’ I would ever receive as an applied linguist.

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