A Study Of Consumer Behaviour On Consumer Durables With Reference To Tirunelveli District

Consumer durables have arisen as one of the fastest-growing sectors in India. The purposes of this paper are to comprehend the satisfaction of buying behaviour of consumer durable goods in Tirunelveli District. The study has the following goals. To study the socio-economic characteristics of sample consumers in Tirunelveli District. To find out durable products influenced by the consumers in their home. To analyse the sources of influence on consumers in respect of purchase decision on durables To understand the problems while purchasing consumer durables. To examine the satisfaction of buying behaviour of consumer durables