scholarly journals PRIORITIZATION OF THE LAUNCH OF ICT PRODUCTS AND SERVICES THROUGH LINGUISTIC MULTI-CRITERIA DECISION-MAKING

2018 ◽  
Vol 24 (3) ◽  
pp. 1231-1257 ◽  
Author(s):  
Andr´es CID-LÓPEZ ◽  
Miguel J. HORNOS ◽  
Ram´on A. CARRASCO-GÓNZÁLEZ ◽  
Enrique HERRERA-VIEDMA

The market launch of new products and services is a basic pillar for large and medium-sized companies in the ICT (Information and Communications Technology) sector. Choosing the right moment for it is usually a differentiating factor in terms of competition, since it is a source of competitive advantage. There are several mechanisms and strategies to address this problem from the market perspective. However, the criteria of the different actors involved – managers, sales representatives, experts, etc. – coexist in the corporate sphere and they often differ, causing difficulties in priority setting processes in the launch of a product or service. The assessment of the prioritization of these criteria is usually expressed in natural language, thus adding a great deal of uncertainty. Fuzzy linguistic models have proved to be an efficient tool for managing the intrinsic uncertainty of this type of information. This paper presents a linguistic multi-criteria decision-making model, able to reconcile the different requirements and viewpoints existing in the corporate sector when planning the launch of new products and services. The proposed model is based on the fuzzy 2-tuple linguistic model, aimed at managing linguistic data expressing different corporate criteria, without compromising accuracy in the calculation of said data. In order to illustrate this, a practical case study is presented, in which the model is applied for scheduling the launch prioritization of several new products and services by a telecommunications company, within the deadlines set in its strategic planning.

2015 ◽  
Vol 21 (5) ◽  
pp. 720-737 ◽  
Author(s):  
Andrés CID-LÓPEZ ◽  
Miguel J. HORNOS ◽  
Ramón Alberto CARRASCO ◽  
Enrique HERRERA-VIEDMA

The majority of businesses in the Information and Communications Technology (ICT) sector face decision-making problems on a daily basis. Most of these problems are based on contexts of uncertainty, where decisions are founded on qualitative information which may be imprecise or perception-based. In these cases, the information which is expressed by experts and users of evaluated services can be treated using processes of computing with words (CW). In this paper, we present a hybrid decision-making model especially designed for the ICT sector whereby the experts have the support of an intelligent system which provides information about the opinions of users related to those problems which are to be analysed. These opinions are obtained by using different mechanisms and techniques when users conduct business with the service provider. In addition, we employ a procedure for obtaining consensus between experts which enriches and strengthens the decision-making process.


2018 ◽  
Vol 22 (3) ◽  
pp. 1549-1561 ◽  
Author(s):  
Davor Vujanovic ◽  
Vladimir Momcilovic ◽  
Milos Vasic

In this paper is researched how to achieve an effective fleet maintenance planning in transport companies, which contributes in increasing the fleet energy efficiency and in achieving the companies? goal. Within the fleet maintenance planning, managers have to make the right decisions on the selection of vehicle service centers in the region where the maintenance work will be realized. The mentioned decision is affected by a number of different interdependent factors (criteria). Based on a survey, relevant factors (criteria) were defined. As defined factors are interdependent and differently influence the mentioned decision, an approach of decision making trial and evaluation laboratory (DEMATEL)-based analytic network process called DANP was applied. In this respect, authors propose a hybrid multi-criteria decision making model. The proposed model was applied in the companies to demonstrate how effective their managers are in the maintenance planning and how this effectiveness influences the fleet energy efficiency and fulfilment of companies? goal.


2019 ◽  
pp. 125-133
Author(s):  
Duong Truong Thi Thuy ◽  
Anh Pham Thi Hoang

Banking has always played an important role in the economy because of its effects on individuals as well as on the economy. In the process of renovation and modernization of the country, the system of commercial banks has changed dramatically. Business models and services have become more diversified. Therefore, the performance of commercial banks is always attracting the attention of managers, supervisors, banks and customers. Bank ranking can be viewed as a multi-criteria decision model. This article uses the technique for order of preference by similarity to ideal solution (TOPSIS) method to rank some commercial banks in Vietnam.


2021 ◽  
Vol 13 ◽  
pp. 184797902110233
Author(s):  
Stefania Bait ◽  
Serena Marino Lauria ◽  
Massimiliano M. Schiraldi

The COVID-19 emergency is affecting manufacturing industries all over the world. Notably, it has generated several issues in the products’ supply and the global value chain in African countries. Besides this, Africa’s manufacturing value-added rate grew only 1.5 since 2018, and the foreign direct investment (FDI) from multinational enterprises (MNEs) remains very low due to high-risk factors. Most of these factors are linked to a non-optimized location selection that can adversely affect plant performance. For these reasons, supporting decision-makers in selecting the suitable country location in Africa is crucial, both for contributing to countries’ growth and companies’ performance. This research aims at presenting a comprehensive multi-criteria decision-making model (MCDM) to be used by MNEs to evaluate the best countries to develop new manufacturing settlements, highlighting the criteria that COVID-19 has impacted. Thus, it has affected countries’ performance, impacting the plant location selection choices. A combination of the Analytic Hierarchy Process (AHP) and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methods have also been used for comparative analysis. The criteria used in the proposed approach have been validated with a panel of MNEs experts.


2020 ◽  
Author(s):  
Cong Pu

<p>Recent advancements in embedded sensing system, wireless communication technologies, big data, and artificial intelligence have fueled the development of Internet of Vehicles (IoV), where vehicles, road side unit (RSUs), and smart devices seamlessly interact with each other to enable the gathering and sharing of information on vehicles, roads, and their surrounds. As a fundamental component of IoV, vehicular networks (VANETs) are playing a critical role in processing, computing, and sharing travel-related information, which can help vehicles timely be aware of traffic situation and finally improve road safety and travel experience. However, due to the unique characteristics of vehicles, such as high mobility and sparse deployment making neighbor vehicles unacquainted and unknown to each other, VANETs are facing the challenge of evaluating the credibility of road safety messages. In this paper, we propose a blockchain-based trust management system using multi-criteria decision-making model, also referred to as Trust<sup>Block</sup><sub>MCDM</sub>, in VANETs. In the Trust<sup>Block</sup><sub>MCDM</sub>, each vehicle evaluates the credibility of received road safety message and generates the trust value of message originator. Due to the limited storage capacity, each vehicle periodically uploads the trust value to a nearby RSU. After receiving various trust values from vehicles, the RSU calculates the reputation value of message originator of road safety message using multi-criteria decision-making model, packs the reputation value into a block, and competes to add the block into blockchain. We evaluate the proposed Trust<sup>Block</sup><sub>MCDM</sub> approach through simulation experiments using OMNeT++ and compare its performance with prior blockchain-based decentralized trust management approach. The simulation results indicate that the proposed Trust<sup>Block</sup><sub>MCDM</sub> approach can not only improve fictitious message detection rate and malicious vehicle detection rate, but also can increase the number of dropped fictitious messages.<br></p>


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