scholarly journals A hybrid multi-criteria decision making model for the vehicle service center selection with the aim to increase the vehicle fleet energy efficiency

2018 ◽  
Vol 22 (3) ◽  
pp. 1549-1561 ◽  
Author(s):  
Davor Vujanovic ◽  
Vladimir Momcilovic ◽  
Milos Vasic
Keyword(s):  
Decision Making ◽  
Energy Efficiency ◽  
Analytic Network Process ◽  
Multi Criteria Decision Making ◽  
Maintenance Planning ◽  
Proposed Model ◽  
Network Process ◽  
Maintenance Work ◽  
The Right ◽  
Decision Making Model

In this paper is researched how to achieve an effective fleet maintenance planning in transport companies, which contributes in increasing the fleet energy efficiency and in achieving the companies? goal. Within the fleet maintenance planning, managers have to make the right decisions on the selection of vehicle service centers in the region where the maintenance work will be realized. The mentioned decision is affected by a number of different interdependent factors (criteria). Based on a survey, relevant factors (criteria) were defined. As defined factors are interdependent and differently influence the mentioned decision, an approach of decision making trial and evaluation laboratory (DEMATEL)-based analytic network process called DANP was applied. In this respect, authors propose a hybrid multi-criteria decision making model. The proposed model was applied in the companies to demonstrate how effective their managers are in the maintenance planning and how this effectiveness influences the fleet energy efficiency and fulfilment of companies? goal.

Strategic Decision Making for Outsourcing Information Systems with a Fuzzy Multi-criteria Decision-Making Approach

2018 ◽  
Vol 6 (8) ◽  
pp. 6
Author(s):  
Mahmoud Modiri ◽  
Mohammad Dashti
Keyword(s):  
Decision Making ◽  
Analytic Network Process ◽  
Decision Makers ◽  
Strategic Decision ◽  
Multi Criteria Decision Making ◽  
Service Support ◽  
Proposed Model ◽  
Network Process ◽  
Selection Of

Today, IS supplier selection is one of the most critical steps in the outsourcing process; the success of outsourcing is highly dependent on the selection of IS suppliers. This paper proposes a new hybrid fuzzy multi-criteria decision-making (MCDM) model, which uses decision-making trial and evaluation laboratory (DEMATEL) technique, analytic network process (ANP), and Vlse Kriterijumska Optimizacija I Kompromisno Resenje(VIKOR) to evaluate four potential suppliers using seven factors and five decision makers using a realistic case study. the results showed that Service support is importance for outsourcing. The proposed model can help practitioners improve their decision making process.

MCDM Tools Application for Selection of Suppliers in Manufacturing Industries Using AHP, Fuzzy Logic and ANN

2015 ◽  
Vol 19 ◽  
pp. 130-137 ◽  
Author(s):  
S. Nallusamy ◽  
D. Sri Lakshmana Kumar ◽  
K. Balakannan ◽  
P.S. Chakraborty
Keyword(s):  
Decision Making ◽  
Fuzzy Logic ◽  
Supplier Selection ◽  
Manufacturing Industry ◽  
Analytic Network Process ◽  
Multi Criteria Decision Making ◽  
Network Process ◽  
Artificial Neural Network Ann ◽  
The Right ◽  
Selection Of

In manufacturing industry selection of right supplier (s) is one of the challenging activities. Supplier selection is the method of determining the appropriate suppliers to provide the right quality of products, at the right quantities, at the right price in the right time. During the last ten years based on the changes in the business sector, Multi-Criteria Decision Making (MCDM) has been one of the fastest growing areas. By choosing the best supplier, the companies can increase their productivity and also competitive advantage. In the earlier period, several methods have been proposed to solve the supplier selection problem, such as the linear weighting methods, the analytic network process, total cost approaches and mathematical programming techniques. Although the linear programming methods are simple, they are not accurate and more variations exist. So the latest multi-criteria decision making tools such as Analytical Hierarchy Process (AHP), Fuzzy Logic (FL) and Artificial Neural Network (ANN) are deeply studied. While selecting the best supplier, many criteria are involved. The criteria may be different for different approach. The decision makers always express their preferences on alternatives or on the attributes of supplier which can be used to help rank the supplier and choose the enviable one. In this article, application of fuzzy logic and AHP are discussed with case-studies and also presented the discussion about implementation of ANN for supplier selection.

scholarly journals Applying ANP in Establishing a Decision-Making Model for the Destination Selection of Large-scale Exhibitions

2017 ◽  
Vol 7 (1) ◽  
pp. 100
Author(s):  
Wen-Tsung Wu ◽  
Chie-Bein Chen
Keyword(s):  
Decision Making ◽  
Large Scale ◽  
Analytic Network Process ◽  
Cost Ratio ◽  
Benefit Cost Ratio ◽  
Network Process ◽  
Second Tier ◽  
High Benefit ◽  
Decision Making Model ◽  
Selection Of

This study investigates the decision-making issues in the selection of destinations for large-scale exhibitions by the cultural and creative industry. We use the Rubber Duck China Tour by the Dutch artist Florentijn Hofman as an example and adopt the analytic network process technique to evaluate destination options for the exhibition, as well as to explore the impacts of the evaluation of destination feasibilities on exhibition investment. The results show that power, a high benefit-cost ratio, first-tier cities, integration with local communities, and a rich and interesting theme are the top five factors that curators should consider when planning exhibitions. Considering the priority among cities of various tiers, first-tier cities are the most favorable, followed by fourth-tier, third-tier, and second-tier cities. The decision-making model provides curators with a reliable reference for selecting destinations for future exhibitions.

scholarly journals PRIORITIZATION OF THE LAUNCH OF ICT PRODUCTS AND SERVICES THROUGH LINGUISTIC MULTI-CRITERIA DECISION-MAKING

2018 ◽  
Vol 24 (3) ◽  
pp. 1231-1257 ◽  
Author(s):  
Andr´es CID-LÓPEZ ◽  
Miguel J. HORNOS ◽  
Ram´on A. CARRASCO-GÓNZÁLEZ ◽  
Enrique HERRERA-VIEDMA
Keyword(s):  
Decision Making ◽  
New Products ◽  
Information And Communications Technology ◽  
Practical Case ◽  
Multi Criteria Decision Making ◽  
Technology Sector ◽  
Linguistic Model ◽  
Market Launch ◽  
The Right ◽  
Decision Making Model

The market launch of new products and services is a basic pillar for large and medium-sized companies in the ICT (Information and Communications Technology) sector. Choosing the right moment for it is usually a differentiating factor in terms of competition, since it is a source of competitive advantage. There are several mechanisms and strategies to address this problem from the market perspective. However, the criteria of the different actors involved – managers, sales representatives, experts, etc. – coexist in the corporate sphere and they often differ, causing difficulties in priority setting processes in the launch of a product or service. The assessment of the prioritization of these criteria is usually expressed in natural language, thus adding a great deal of uncertainty. Fuzzy linguistic models have proved to be an efficient tool for managing the intrinsic uncertainty of this type of information. This paper presents a linguistic multi-criteria decision-making model, able to reconcile the different requirements and viewpoints existing in the corporate sector when planning the launch of new products and services. The proposed model is based on the fuzzy 2-tuple linguistic model, aimed at managing linguistic data expressing different corporate criteria, without compromising accuracy in the calculation of said data. In order to illustrate this, a practical case study is presented, in which the model is applied for scheduling the launch prioritization of several new products and services by a telecommunications company, within the deadlines set in its strategic planning.

scholarly journals Matrix of pairwise comparison: decision making with the analytic network process

2019 ◽  
Vol 110 ◽  
pp. 02042
Author(s):  
Aliya Akhmadullina ◽  
Svetlana Vasilyeva ◽  
Tatyana Yakovleva ◽  
Svetlana Vopiyashina ◽  
Raisa Kraineva
Keyword(s):  
Decision Making ◽  
Environmental Planning ◽  
Pairwise Comparison ◽  
Multicriteria Decision Making ◽  
Analytic Network Process ◽  
Analytic Hierarchy ◽  
Pairwise Comparison Matrix ◽  
Network Process ◽  
Qualitative Factors ◽  
The Right

This article describes a method for analyzing hierarchies; identifies the problems with inconsistent judgments. The proof is given that the most effective tool allowing one to make the right decisions with inconsistencies is the introduction of the eigenvector on environmental planning and management. The Analytic Hierarchy Process (AHP) is a method for decision making, which includes qualitative factors. In this method, ratio scales are obtained from ordinal scales, which are derived from individual judgments for qualitative factors using the pairwise comparison matrix. This paper describes the applicability of a multicriteria decision-making method, specifically, the analytic network process.

Adoption of Online Marketing for Service SMEs with Multi-Criteria Decision-Making Approach

2020 ◽  
pp. 356-374
Author(s):  
Lanndon Ocampo ◽  
Rosalin Merry Berdin Alarde ◽  
Dennis Anthony Kilongkilong ◽  
Antonio Esmero
Keyword(s):  
Decision Making ◽  
Small And Medium Enterprises ◽  
Analytic Network Process ◽  
Global Market ◽  
Service Industries ◽  
Online Marketing ◽  
Multi Criteria Decision Making ◽  
Network Process ◽  
Mcdm Method ◽  
Medium Enterprises

This chapter attempts to fill in the gap of evaluating the viability of adopting online marketing for small and medium enterprises (SMEs) in service industries. As SMEs are generally characterized by shortage of resources, the use of online marketing strategies is apparently difficult. However, the current landscape of competition among SMEs in a global market economy prompts the necessity of adopting online marketing. With these, the decision-making process of SMEs in this area becomes complex and the decisions must integrate complex and interrelating criteria and constructs in order to provide a more holistic solution. Thus, this work adopts a multi-criteria decision-making (MCDM) method particularly the analytic network process (ANP) in order to evaluate the practicability of using online marketing for service SMEs. It becomes highly relevant as it provides significant insights to decision-makers in SMEs regarding the use of online marketing strategy. The contribution of this chapter lies in the application of MCDM in evaluating viability of online marketing in service SMEs.

scholarly journals AN INTEGRATED MODEL FOR EXTENDING BRAND BASED ON FUZZY ARAS AND ANP METHODS

2014 ◽  
Vol 15 (3) ◽  
pp. 403-423 ◽  
Author(s):  
Mahmoud Zamani ◽  
Arefeh Rabbani ◽  
Abdolreza Yazdani-Chamzini ◽  
Zenonas Turskis
Keyword(s):  
Perceived Risk ◽  
Evaluation Criteria ◽  
Brand Extension ◽  
Analytic Network Process ◽  
Design Quality ◽  
Parent Brand ◽  
Proposed Model ◽  
Network Process ◽  
Decision Making Model

Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions. According to the significant role of brand in creating benefit and diminishing risk for a new product, this study intended to develop a novel model for selecting the most appropriate strategy in brand extension. However, there are a number of criteria influencing the possible strategies, and they often are interdependent. Therefore, a multi-criteria decision making model based on Analytic Network Process and Additive Ratio Assessment methods has been developed to systematically clarify the interdependent relationships among the evaluation criteria of brand extension and then, scientifically evaluate the feasible strategies and rank the priorities of brand extension strategies. The results of the proposed model show that “Production cost” is the most important factor, followed by “Quality of parent brand” and “Perceived risk” while “Ice cream” is the highest satisfaction of brand extension.

Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach

2008 ◽  
Vol 12 (4) ◽  
pp. 13-22 ◽  
Author(s):  
Mohd. Nishat Faisal ◽  
Bilal Mustafa Khan
Keyword(s):  
Decision Making ◽  
Evaluation Criteria ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Advertising Agency ◽  
Product Service ◽  
Proposed Model ◽  
Network Process ◽  
Product Personality ◽  
Mcdm Method

Indian economy is evolving day by day, and with an upswing spending power of its inhabitants advertising has been emerging as one of the most effective tools for the companies to reach out to their customers. Best advertisement agencies create value through giving the product personality, developing an understanding of product/service, creating an image or memorable picture of that product and above all trying to distinguish the product apart from its competitors. Today, advertising budgets of companies are rising and thus there are numerous agencies in the market vying for their shares. But there exists no method, which can take into account numerous criterions and their impact simultaneously under consideration while selecting a best advertisement agency. Selecting an advertisement agency is a multiple criteria decision-making (MCDM) problem that requires considering large number of complex factors as multiple evaluation criteria. A robust MCDM method should consider the interactions among criteria. Analytic network process (ANP) is a relatively new MCDM method which can deal with all kinds of interactions systematically. This paper proposes an ANP based methodology for the selection of advertisement agencies. ANP is capable of measuring the relative importance that captures all indirect interactions in a network required to be considered in an advertisement agency selection and also their interactions. Additionally, the proposed model is evaluated for a case company.

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