Considering the Influence of Visual Saliency during Interface Searches
In this chapter, the authors highlight the influence of visual saliency, or local contrast, on users’ searches of interfaces, particularly web pages. Designers have traditionally focused on the importance of goals and expectations (top-down processes) for the navigation of interfaces (Diaper & Stanton, 2004), with little consideration for the influence of saliency (bottom-up processes). The Handbook of Human-Computer Interaction (Sears & Jacko, 2008), for example, does not discuss the influence of bottom-up processing, potentially neglecting an important aspect of interface-based searches. The authors review studies that demonstrate how a user’s attention is rapidly drawn to visually salient locations in a variety of tasks and scenes, including web pages. They then describe an inexpensive, rapid technique that designers can use to identify visually salient locations in web pages, and discuss its advantages over similar methods.