Customer-Centric Marketing in the European Union from a Legal Perspective

2017 ◽  
pp. 456-476
Author(s):  
Eleni Tzoulia
Keyword(s):  
European Union ◽  
Personal Data ◽  
Competition Law ◽  
Legal Issues ◽  
The European Union ◽  
Cause Related Marketing ◽  
Unfair Competition Law ◽  
Legal Perspective ◽  
Marketing Methods ◽  
Methods Of Application

Consumer-Centric Marketing is one of the latest methods employed by traders to influence and shape consumer behaviour in order to secure and increase demand for their products. This chapter analyses two forms of Consumer-Centric Marketing, the so-called Cause-Related Marketing and Relationship Marketing. It examines their logic and methods of application, before asking which legal issues might arise from the use of such practices. Then, European legislation on the protection of personal data and the current developments in Unfair Competition law in Europe are discussed, as well as the tactics that should be avoided by companies when implementing the above marketing methods to prevent a possible ban on their advertising.

Customer-Centric Marketing in the European Union from a Legal Perspective

2015 ◽  
pp. 78-97 ◽  
Author(s):  
Eleni Tzoulia
Keyword(s):  
European Union ◽  
Personal Data ◽  
Competition Law ◽  
Legal Issues ◽  
The European Union ◽  
Cause Related Marketing ◽  
Unfair Competition Law ◽  
Legal Perspective ◽  
Marketing Methods ◽  
Methods Of Application

Consumer-Centric Marketing is one of the latest methods employed by traders to influence and shape consumer behaviour in order to secure and increase demand for their products. This chapter analyses two forms of Consumer-Centric Marketing, the so-called Cause-Related Marketing and Relationship Marketing. It examines their logic and methods of application, before asking which legal issues might arise from the use of such practices. Then, European legislation on the protection of personal data and the current developments in Unfair Competition law in Europe are discussed, as well as the tactics that should be avoided by companies when implementing the above marketing methods to prevent a possible ban on their advertising.

Legal Issues to Be Considered before Setting in Force Consumer-Centric Marketing Strategies within the European Union

2015 ◽  
pp. 1708-1728
Author(s):  
Eleni Tzoulia
Keyword(s):  
European Union ◽  
Personal Data ◽  
Competition Law ◽  
Internal Market ◽  
Marketing Strategies ◽  
Legal Issues ◽  
The European Union ◽  
Unfair Competition Law ◽  
Marketing Methods ◽  
The Relationship

This chapter examines Consumer-Centric Marketing in the internal market from a legal standpoint. A legislative trend towards the protection of consumers' rights and individuals' privacy is witnessed in the European Union. Consumer-Centric Marketing, however, employs techniques that put consumers at a number of risks related to both their privacy and their economic freedom. The purpose of this chapter is to indicate the limits of legality pertaining to Consumer-Centric Marketing, when applied within the European Union. The chapter examines two forms of Consumer-Centric Marketing, i.e., the Cause-Related and the Relationship Marketing. It explains European legislation on the protection of personal data and all current developments in Unfair Competition law in Europe, and it presents the tactics that should be avoided by companies when implementing the above marketing methods, so as to prevent a possible ban on their advertising.

Legal Issues to be Considered before Setting in Force Consumer-Centric Marketing Strategies within the European Union

2013 ◽  
pp. 36-56
Author(s):  
Eleni Tzoulia
Keyword(s):  
European Union ◽  
Personal Data ◽  
Competition Law ◽  
Internal Market ◽  
Marketing Strategies ◽  
Legal Issues ◽  
The European Union ◽  
Unfair Competition Law ◽  
Marketing Methods ◽  
The Relationship

This chapter examines Consumer-Centric Marketing in the internal market from a legal standpoint. A legislative trend towards the protection of consumers’ rights and individuals’ privacy is witnessed in the European Union. Consumer-Centric Marketing, however, employs techniques that put consumers at a number of risks related to both their privacy and their economic freedom. The purpose of this chapter is to indicate the limits of legality pertaining to Consumer-Centric Marketing, when applied within the European Union. The chapter examines two forms of Consumer-Centric Marketing, i.e., the Cause-Related and the Relationship Marketing. It explains European legislation on the protection of personal data and all current developments in Unfair Competition law in Europe, and it presents the tactics that should be avoided by companies when implementing the above marketing methods, so as to prevent a possible ban on their advertising.

14 References

2019 ◽  
Author(s):  
Brealey Mark ◽  
George Kyla
Keyword(s):  
European Union ◽  
Competition Law ◽  
Legal Issues ◽  
The European Union ◽  
Reference Procedure ◽  
Court Of Justice

This chapter examines the key legal issues arising from the preliminary reference procedure in competition law. It first considers references to the Court of Justice of the European Union (CJEU), focusing on Article 267 of the Treaty on the Functioning of the European Union (TFEU) giving the Court jurisdiction to render preliminary rulings concerning the interpretation of the Treaty, and the validity and interpretation of acts of the institutions, bodies, offices, or agencies of the European Union. It then explains the role of a ‘court or tribunal’ in making a reference, as well as the issue of inadmissible references and mandatory references. Finally, it discusses the preliminary reference procedure, including the procedure before the referring court, and the order for reference, special requests, interventions, submission of written and oral observations, and the effect of a ruling.

European Union Law

2021 ◽  
Author(s):  
Robert Schütze
Keyword(s):  
European Union ◽  
Competition Law ◽  
Free Movement ◽  
The European Union ◽  
Constitutional History ◽  
European Union Law ◽  
The Past ◽  
Part Structure ◽  
Free Movement Of Goods ◽  
Substantive Law

European Union Law uses a distinctive three-part structure to examine the constitutional foundations, legal powers, and substantive law of the European Union. This third edition includes an updated dedicated chapter on the past, present, and future of Brexit. Part I looks at the constitutional foundations including a constitutional history and an examination of the governmental structure of the European Union. Part II looks at governmental powers. It covers legislative, external, executive, judicial, and limiting powers. The final part considers substantive law. It starts off by examining the free movement of goods, services, and persons. It then turns to competition law and finally ends with an analysis of internal and external policies.

General Overview of Private Damages Claims

De Jure ◽  
2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Eleonora Mateina ◽  
Keyword(s):  
European Union ◽  
Competition Law ◽  
European Parliament ◽  
The European Union ◽  
Member States ◽  
General Overview

This article aims to provide a general overview of the regime of claims for private damages caused by breaches of competition law. The possibility for private damages claims existed even prior the adoption of the Directive 2014/104/EU of the European Parliament and of the Council of 26 November 2014 on certain rules governing actions for damages under national law for infringements of the competition law provisions of the Member States and of the European Union. Nevertheless, these claims were not popular among the business, even when the Commission for Protection of competition established breaches and imposed sanctions for breach of competition. With the transposition of the directive in the Bulgarian Competition Protection Act, an increased interest towards private damages claims is expected.

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