Green Marketing
This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and what can be learned from history. This chapter intends to address the existence of sustainability concepts through history, which have become an interesting phenomenon in the present day. The aspects to be discussed include (1) new prospects and opportunities from green marketing for the cosmetics industry; (2) the evolution of the cosmetics industry; and (3) green marketing and green concepts in the cosmetics industry.