Mobile Commerce Technologies and Management

Author(s):  
Kijpokin Kasemsap

This chapter reveals the prospect of mobile commerce (m-commerce); m-commerce and trust; m-commerce, privacy, and security issues; m-commerce adoption and technology acceptance model (TAM); and the significant perspectives on m-commerce. M-commerce is used for business transactions conducted by mobile phones for the promotional and financial activities using the wireless Internet connectivity. M-commerce is the important way to purchase the online items through online services. The main goal of m-commerce is to ensure that customers' shopping experience is well-suited to the smaller screen sizes that they can see on smartphones and tablets. Computer-mediated networks enable these transaction processes through electronic store searches and electronic point-of-sale capabilities. M-commerce brings the new possibility for businesses to sell and promote their products and services toward gaining improved productivity and business growth.

Author(s):  
Kijpokin Kasemsap

This chapter reveals the prospect of mobile commerce (m-commerce); m-commerce and trust; m-commerce, privacy, and security issues; m-commerce adoption and technology acceptance model (TAM); and the significant perspectives on m-commerce. M-commerce is used for business transactions conducted by mobile phones for the promotional and financial activities using the wireless Internet connectivity. M-commerce is the important way to purchase the online items through online services. The main goal of m-commerce is to ensure that customers' shopping experience is well-suited to the smaller screen sizes that they can see on smartphones and tablets. Computer-mediated networks enable these transaction processes through electronic store searches and electronic point-of-sale capabilities. M-commerce brings the new possibility for businesses to sell and promote their products and services toward gaining improved productivity and business growth.


Author(s):  
Kijpokin Kasemsap

This chapter reveals the prospect of mobile commerce (m-commerce); m-commerce and trust; m-commerce, privacy, and security issues; m-commerce adoption and technology acceptance model (TAM); and the significant perspectives on m-commerce. M-commerce is used for business transactions conducted by mobile phones for the promotional and financial activities using the wireless Internet connectivity. M-commerce is the important way to purchase the online items through online services. The main goal of m-commerce is to ensure that customers' shopping experience is well-suited to the smaller screen sizes that they can see on smartphones and tablets. Computer-mediated networks enable these transaction processes through electronic store searches and electronic point-of-sale capabilities. M-commerce brings the new possibility for businesses to sell and promote their products and services toward gaining improved productivity and business growth.


Author(s):  
Daniel Baier ◽  
Alexandra Rese ◽  
Stefanie Schreiber

Increasingly, brick and mortar retailers compete with their counterparts by enriching the point of sale through technological innovations that make use of customer-owned mobile devices. So, for example, IKEA, the world's largest furniture retailer, has introduced an interactive mobile app that provides the customer with additional insights in a personalized and convenient way: by scanning quick response codes in the printed catalogue, 3D objects, pictures, text, or videos are provided on the customer's smartphone or tablet. They inform about a furniture's interior or its potential usage, give planning aids, or visualize the furniture in alternative surroundings. In this chapter, the perceived usefulness, ease of use, and attitude towards such new technology-based innovations are discussed. Customers' perceptions are measured by applying a modified technology acceptance model. Traditional customer surveys as well as online customer reviews are analyzed. The results are encouraging: the mobile app is seen as an enrichment of the shopping experience but can be improved. Both data collection formats lead to similar results.


Author(s):  
Daniel Baier ◽  
Alexandra Rese ◽  
Stefanie Schreiber

Increasingly, brick and mortar retailers compete with their counterparts by enriching the point of sale through technological innovations that make use of customer-owned mobile devices. So, for example, IKEA, the world's largest furniture retailer, has introduced an interactive mobile app that provides the customer with additional insights in a personalized and convenient way: by scanning quick response codes in the printed catalogue, 3D objects, pictures, text, or videos are provided on the customer's smartphone or tablet. They inform about a furniture's interior or its potential usage, give planning aids, or visualize the furniture in alternative surroundings. In this chapter, the perceived usefulness, ease of use, and attitude towards such new technology-based innovations are discussed. Customers' perceptions are measured by applying a modified technology acceptance model. Traditional customer surveys as well as online customer reviews are analyzed. The results are encouraging: the mobile app is seen as an enrichment of the shopping experience but can be improved. Both data collection formats lead to similar results.


Author(s):  
Umair Akram ◽  
Melinda Timea Fülöp ◽  
Adriana Tiron-Tudor ◽  
Dan Ioan Topor ◽  
Sorinel Căpușneanu

Order increases, supply chain disruptions, changing customer behavior, store closures, and more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly affect the online commerce forms of business. The coronavirus pandemic has a significant impact on digitalization and customer experience and well-being in mobile commerce. Since the beginning of the coronavirus pandemic, online sales and the number of online shoppers using wireless internet-enabled devices have increased tremendously. The article develops, an experimental study that captures COVID-19 and digital commerce’s impact in terms of customers’ experience and well-being during the pandemic period. The study explores the synergy between technology evolution and the effects of the COVID-19 pandemic on customers’ behavior based on survey data collection and the technology acceptance model (TAM). The results reveal that, for millennials, digital commerce seems to be the typical way of shopping and paying in the pandemic period since the oldest generations adopted in a smaller proportion the use of mobile devices for shopping and payments. Besides, retailers are confronted with great challenges raised by millennials’ expectations. The result confirms four of the six hypotheses based on the technology acceptance model (TAM). As a result, it shows that the easiness of use, trust, mobility, and customer involvement influences the behavioral intention of the customer to use mobile commerce, and that usefulness and customization does not influence the behavioral intention.


2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Siti Nurdiyana Atikah Sulaiman ◽  
Mohammad Nabil Almunawar

Purpose The purpose of this paper is to investigate factors that influence customers’ adoption of biometric-based point-of-sale in Brunei. Design/methodology/approach This paper extends technology acceptance model constructs with trust and some other variables as the framework to investigate their influence on the attitude toward the usage of a biometric point-of-sale terminal for payments in Brunei. Nine variables may influence user’s perception toward usage. The nine variables are needed, perceived ease of use, perceived usefulness, experience, innovativeness, privacy, security, trust and attitude toward usage. Multiple regression analysis was conducted to test hypotheses related to these nine variables. Findings It is found that the innovativeness of an individual and similar experience corresponds toward trust, which is positively related to attitude toward usage. Perceived usefulness and trust have significantly influenced the intention of individuals to use biometrics as an authentication method for payment. Research limitations/implications The nature of this research is to gather the public’s opinion and perception as much as it is deemed possible to get a bigger and clearer picture of the study. As the target respondence is citizens and residents of Brunei without any specification or exclusion, a large response would be needed to have a more reliable and accurate result. However, only 205 respondents can be gathered in this study. Had there been a longer time frame, it would be best to gather a lot more responses. Originality/value This paper explores the adoption of biometric authentication in large-scale point-of-terminals. It identifies factors that influence adoption. The results of this study could assist future researchers in which direction to take to further explore biometric as an authentication method for payment. In addition to this, it could also provide banks and financial technology in Brunei a clearer picture of the Brunei market and Bruneians perspective on the biometric system.


2013 ◽  
Vol 5 (1) ◽  
pp. 69-73 ◽  
Author(s):  
Sanjeev Kulkarni ◽  
Kirna Kumari ◽  
Naheeda Kittur

Future shopping applications collect basic profile information of the person and provide great service on recommending books, electronics and other products based on user profile, previous shopping history and relationships between the items categories derived from purchases of all the users on the site. E.g. if someone is looking at action movies it can recommend similar category or a category that the shopper is likely to be associated with. The mining of user's profile greatly enhances a person's shopping experience on modern online shops. The main purpose of this paper is solving the privacy and security issues.


Author(s):  
Maddy Halbach ◽  
Tao Gong

The purpose of this study was to investigate the roles leadership behaviors have on technology acceptance models, focusing on bank leaders’ intention to use mobile-commerce. The study included responses from 101 senior-level managers working at FDIC-insured commercial banks in the United States. Three instruments including Kouzes and Posner’s (1987) leadership practice inventory (LPI), Wu and Wang’s (2005) mobile commerce technology acceptance model (MC-TAM), and Oreg’s (2003) resistance to change model (RTC) were employed. A correlation analysis revealed that two transformational leadership behaviors—model the way and enabling others to act—positively relate to behavioral intent to use mobile commerce. A regression analysis found that perceived compatibility, perceived usefulness, and perceived ease of use are positively related to the behavioral intent to use m-Commerce. However, the authors found that the RTC and LPI model cannot predict the willingness to use m-Commerce.


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