Enterprise Information Systems and Digital Marketing

2018 ◽  
pp. 53-71
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Performance ◽  
Resource Planning ◽  
Digital Marketing ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Business Environments ◽  
Modern Business ◽  
Social Media Platforms

With the support of modern technologies, enterprise information systems (EISs) and digital marketing are the significant approaches in modern business and can lead to the establishment of a consolidated business system toward improving the business performance. EISs and digital marketing are related to enterprise resource planning (ERP), electronic commerce (e-commerce), cloud computing, and social media platforms. EISs and digital marketing help modern businesses gain the rapid access to the mass market at an affordable price, increase business profit, and attract new customers in a timely and effective manner. EISs and digital marketing allow managers and executives to establish their profitable strategies and to find various business opportunities in the competitive business environments.

Enterprise Information Systems Adoption in Iberian Large Companies

2013 ◽  
pp. 1035-1052 ◽  
Author(s):  
António Trigo ◽  
João Varajão ◽  
João Barroso ◽  
Pedro Soto-Acosta ◽  
Francisco J. Molina-Castillo ◽  
...  
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Chief Information Officers ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Information Systems Adoption ◽  
Enterprise Resource Planning Systems ◽  
Strategic Support ◽  
Near Future

Information Systems (IS) and Technologies assume a wide variety of roles within companies, ranging from operational to strategic support of the company. This fact puts pressure on managers, who are required to manage these investments properly. This chapter presents a study conducted with several Chief Information Officers from large Iberian companies with the purpose of identifying and characterizing the roles played by IS and the motivations currently behind their adoption. The findings of this study reveal the reasons why IS and technologies are being adopted by Iberian companies are evolving and that, while the adoption of certain types of systems such as Enterprise Resource Planning systems is now consolidated, the adoption of other systems like Business Intelligence is expected to increase significantly in the near future.

Enterprise Information Systems Adoption in Iberian Large Companies

2011 ◽  
pp. 204-228 ◽  
Author(s):  
António Trigo ◽  
João Varajão ◽  
João Barroso ◽  
Pedro Soto-Acosta ◽  
Francisco J. Molina-Castillo ◽  
...  
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Chief Information Officers ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Information Systems Adoption ◽  
Enterprise Resource Planning Systems ◽  
Strategic Support ◽  
Near Future

Information Systems (IS) and Technologies assume a wide variety of roles within companies, ranging from operational to strategic support of the company. This fact puts pressure on managers, who are required to manage these investments properly. This chapter presents a study conducted with several Chief Information Officers from large Iberian companies with the purpose of identifying and characterizing the roles played by IS and the motivations currently behind their adoption. The findings of this study reveal the reasons why IS and technologies are being adopted by Iberian companies are evolving and that, while the adoption of certain types of systems such as Enterprise Resource Planning systems is now consolidated, the adoption of other systems like Business Intelligence is expected to increase significantly in the near future.

Semantically Modeled Databases in Integrated Enterprise Information Systems

2001 ◽  
pp. 279-302
Author(s):  
Cheryl L. Dunn ◽  
Severin V. Grabiski
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Semantic Model ◽  
Erp Systems ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Data Interchange ◽  
Processing Information ◽  
Underlying Reality

In the past several years, huge investments have been made in enterprise resource planning (ERP) systems and related applications. While the integrated database and data warehouse in such systems provides value, more value could be realized if the databases could more semantically reflect the underlying reality of the organization. Inter-enterprise commerce can be facilitated with the use of ontologically based systems with common semantics (Geerts and McCarthy, 2000; Haugen and McCarthy, 2000) instead of reliance on electronic data interchange (EDI) standards. This chapter presents a normative semantic model for enterprise information systems that has its roots in transaction processing information systems. Empirical research on semantically modeled information systems is reviewed and an example company’s semantic model is provided as a proof of concept. This model is used as the basis for a discussion of its application to ERP systems and to inter-organizational systems. Future trends and research directions are also discussed.

Customer Relationship Management (CRM) Metrics - What's the Holdup?

2011 ◽  
pp. 1679-1685
Author(s):  
Timothy Shea ◽  
Ahern Brown ◽  
D. Steven White ◽  
Catherine Curran-Kelly ◽  
Michael Griffin
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Industry Standard ◽  
Development Application

Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customer-oriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, and use of CRM metrics can organizations hope to achieve their CRM goals.

Customer Relationship Management (CRM) Metrics

2009 ◽  
pp. 311-317
Author(s):  
Timothy Shea ◽  
Ahern Brown ◽  
D. Steven White ◽  
Catharine Curran-Kelly ◽  
Michael Griffin
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Industry Standard ◽  
Development Application

Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, and use of CRM metrics can organizations hope to achieve their CRM goals.

Optimization of Enterprise Information Systems through a ’User Involvement Framework in Learning Organizations’

2011 ◽  
pp. 1183-1195
Author(s):  
Sumita Dave ◽  
Monica Shrivastava
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Learning Organizations ◽  
User Involvement ◽  
Implementation Process ◽  
Resource Planning ◽  
Business Organizations ◽  
Enterprise Information ◽  
Public Companies ◽  
Enterprise Information Systems

Enterprise resource planning (ERP) today is being adopted by business organizations worldwide with a view to maximize their capabilities. But more often than not the expected outcomes are not delivered due to inaccurate calculations with respect to the organization’s ability to adapt to the change. Although the benefits of enterprise information systems in streamlining the functions of the organization cannot be questioned, preparing the organization to adopt the new system needs more focused efforts. In order to ensure that the existing capabilities of the organizations are an enabler and not an inhibitor in the adoption process, they need to be learning organizations. A study was conducted in Bhilai Steel Plant (BSP), one of the leading steel manufacturing public companies in India, where ERP is to be adopted. In spite of the fact that it has a strong backbone of resources in terms of information technology (IT) infrastructure, the implementation process is virtually on a standstill. In this chapter, an evaluation of the psychological capabilities of the organization is done. This can be evaluated through the mindset of the workforce and the willingness with which they are ready to adopt change.

Optimization of Enterprise Information Systems through a 'User Involvement Framework in Learning Organizations'

2010 ◽  
pp. 78-90
Author(s):  
Sumita Dave ◽  
Monica Shrivastava
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Learning Organizations ◽  
User Involvement ◽  
Implementation Process ◽  
Resource Planning ◽  
Business Organizations ◽  
Enterprise Information ◽  
Public Companies ◽  
Enterprise Information Systems

Enterprise resource planning (ERP) today is being adopted by business organizations worldwide with a view to maximize their capabilities. But more often than not the expected outcomes are not delivered due to inaccurate calculations with respect to the organization’s ability to adapt to the change. Although the benefits of enterprise information systems in streamlining the functions of the organization cannot be questioned, preparing the organization to adopt the new system needs more focused efforts. In order to ensure that the existing capabilities of the organizations are an enabler and not an inhibitor in the adoption process, they need to be learning organizations. A study was conducted in Bhilai Steel Plant (BSP), one of the leading steel manufacturing public companies in India, where ERP is to be adopted. In spite of the fact that it has a strong backbone of resources in terms of information technology (IT) infrastructure, the implementation process is virtually on a standstill. In this chapter, an evaluation of the psychological capabilities of the organization is done. This can be evaluated through the mindset of the workforce and the willingness with which they are ready to adopt change.

Customer Relationship Management (CRM) Metrics

2011 ◽  
pp. 2345-2351
Author(s):  
Timothy Shea ◽  
Ahern Brown ◽  
D. Steven White ◽  
Catherine Curran-Kelly ◽  
Michael Griffin
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Industry Standard ◽  
Development Application

Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, and use of CRM metrics can organizations hope to achieve their CRM goals.

Contemporary Issues in Enterprise Information Systems

2017 ◽  
pp. 120-136 ◽  
Author(s):  
Ebru E. Saygili ◽  
Arikan Tarik Saygili
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Success Factors ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Chain Management ◽  
Enterprise Information Systems ◽  
Critical Success ◽  
Business Functions

The widespread usage of enterprise information systems (EIS) by various companies operating in different countries has led to digitalization of inter and intra-organizational business functions like customer relationship management (CRM) and supply chain management (SCM). This study considers current issues in EIS implementations in the context of enterprise resource planning (ERP) systems in different countries, industries and companies. Due to the increasing demands and varying needs of different parties, ERP implementations are getting more complex, which means considering a greater number and variety of critical success factors (CSFs). This study therefore reviews the current literature related to CSFs and their classifications before introducing a new conceptual model of 40 CSFs for successful EIS implementations.

Semantically Modeled Databases in Integrated Enterprise Information Systems

2009 ◽  
pp. 221-239
Author(s):  
Cheryl L. Dunn ◽  
Gregory J. Gerard ◽  
Severin V. Grabski
Keyword(s):  
Information Systems ◽  
Organizational Communication ◽  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Decision Makers ◽  
Organizational Productivity ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Enterprise Resource Planning Systems ◽  
System Components

Semantically modeled databases require their component objects to correspond closely to real world phenomena and preclude the use of artifacts as system primitives (Dunn and McCarthy, 1997). Enterprise information systems (also known as enterprise resource planning systems) based on semantically modeled databases allow for full integration of all system components and facilitate the flexible use of information by decision-makers. Researchers have advocated semantically designed information systems because they provide benefits to individual decision-makers (Dunn and Grabski, 1998, 2000), they facilitate organizational productivity and inter-organizational communication (Cherrington et al., 1996; David, 1995; Geerts and McCarthy, 2002), and they allow the database to evolve as the enterprise does through time (Abrial, 1974).

Sign in / Sign up

Export Citation Format

Share Document