Place Consumption
Keyword(s):
This chapter investigates the influence of country of origin's reputation on the notion of place brand and vice versa. Employing a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. This model highlights the flow of causality between a nation brand and a city brand. Four themes are highlighted as matters of interest to focus on when recommending a way forward for Lagos city to generate and improve its global reputation in order to increase the footfalls of visitors and expats.
2020 ◽
Vol 23
(4)
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pp. 907-932
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2019 ◽
Vol 6
(1)
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pp. 25-39
Keyword(s):
2011 ◽
Vol 49
(2)
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pp. 336-347
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Keyword(s):
2016 ◽
Vol 19
(2)
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pp. 156-172
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Keyword(s):