Identifying Users Stereotypes for Dynamic Web Pages Customization

2011 ◽  
pp. 1388-1410
Author(s):  
Sandro José Rigo ◽  
José M. Palazzo de Oliveira ◽  
Leandro Krug Wives

Adaptive Hypermedia is an effective approach to automatic personalization that overcomes the difficulties and deficiencies of traditional Web systems in delivering the appropriate content to users. One important issue regarding Adaptive Hypermedia systems is the construction and maintenance of the user profile. Another important concern is the use of Semantic Web resources to describe Web applications and to implement adaptation mechanisms. Web Usage Mining, in this context, allows the generation of Websites access patterns. This chapter describes the possibilities of integration of these usage patterns with semantic knowledge obtained from domain ontologies. Thus, it is possible to identify users’ stereotypes for dynamic Web pages customization. This integration of semantic knowledge can provide personalization systems with better adaptation strategies.

Author(s):  
Sandro José Rigo

Adaptive Hypermedia is an effective approach to automatic personalization that overcomes the difficulties and deficiencies of traditional Web systems in delivering the appropriate content to users. One important issue regarding Adaptive Hypermedia systems is the construction and maintenance of the user profile. Another important concern is the use of Semantic Web resources to describe Web applications and to implement adaptation mechanisms. Web Usage Mining, in this context, allows the generation of Websites access patterns. This chapter describes the possibilities of integration of these usage patterns with semantic knowledge obtained from domain ontologies. Thus, it is possible to identify users’ stereotypes for dynamic Web pages customization. This integration of semantic knowledge can provide personalization systems with better adaptation strategies.


Author(s):  
Ana Carolina Tomé Klock ◽  
Isabela Gasparini ◽  
Marcelo Soares Pimenta ◽  
José Palazzo M. de Oliveira

Adaptive hypermedia systems are systems that modify the different visible aspects based on the user profile. To provide this adaptation, the system is modeled according to a user model, which stores the information about each user. This information can include knowledge, interests, goals and tasks, background and skills, behavior, interaction preferences, individual traits, and context of the user. This chapter's goal is to introduce adaptive hypermedia systems fundamentals and trends. In this context, this chapter identifies some methods and techniques used to adapt the content, the presentation, and the navigation of the system. In the end, some applications (ELM-ART, Interbook, AHA!, AdaptWeb®) and trends (standardization, data mining, social web, device adaptation, and gamification) are exposed. As a result, this chapter highlights the importance of the improvement and the use of adaptive systems.


2020 ◽  
Vol 32 (4) ◽  
pp. 85-111
Author(s):  
Brij B. Gupta ◽  
Pooja Chaudhary ◽  
Shashank Gupta

Cross-site scripting is one of the notable exceptions effecting almost every web application. Hence, this article proposed a framework to negate the impact of the XSS attack on web servers deployed in one of the major applications of the Internet of Things (IoT) i.e. the smart city environment. The proposed framework implements 2 approaches: first, it executes vulnerable flow tracking for filtering injected malicious scripting code in dynamic web pages. Second, it accomplished trusted remark generation and validation for unveiling any suspicious activity in static web pages. Finally, the filtered and modified webpage is interfaced to the user. The prototype of the framework has been evaluated on a suite of real-world web applications to detect XSS attack mitigation capability. The performance analysis of the framework has revealed that this framework recognizes the XSS worms with very low false positives, false negatives and acceptable performance overhead as compared to existent XSS defensive methodologies.


Author(s):  
Ana Carolina Tomé Klock ◽  
Isabela Gasparini ◽  
Marcelo Soares Pimenta ◽  
José Palazzo M. de Oliveira

Adaptive Hypermedia Systems are systems that modify the different visible aspects based on the user profile. To provide this adaptation, the system is modeled according to a user model, which stores the information about each user. This information can include knowledge, interests, goals and tasks, background and skills, behavior, interaction preferences, individual traits and context of the user. This chapter goal is to introduce Adaptive Hypermedia Systems fundamentals and trends. In this context this chapter identifies some methods and techniques used to adapt the content, the presentation and the navigation of the system. In the end, some applications (ELM-ART, Interbook, AHA!, AdaptWeb®) and trends (standardization, data mining, social web, device adaptation and gamification) are exposed. As a result, this chapter highlights the importance of the improvement and the use of adaptive systems.


Author(s):  
Wen-Chen Hu

Chapter VI discusses the creation of static web pages, which have a fixed content at all times. In order to change static web pages to dynamic ones, it is necessary to implement advanced WML, the subject of this chapter, which requires support from external programs containing procedural languages. There are several methods available for calling external programs the two most common being: • PHP (Hypertext Preprocessor): PHP is a server-side, cross-platform, HTML embedded scripting language that allows programmers to create dynamic web pages. In an HTML document, PHP script (with a similar syntax to that of Perl or C) is enclosed within special PHP tags. Because PHP is embedded within tags, it is possible to jump between HTML and PHP (as in ASP and Cold Fusion) rather than relying on heavy amounts of code to output HTML. PHP is executed on the server, so the client cannot view the PHP code. PHP can perform any task that a CGI program can, and PHP-enabled Web pages can be created and edited just like regular HTML pages. • ASP.NET (Active Server Pages): ASP.NET is a free technology from Microsoft that allows programmers to create dynamic web applications. An ASP.NET file can contain text, HTML tags and scripts. Scripts in an ASP.NET file are executed on the server. ASP can be used to create web applications ranging from small, personal websites through to large, enterprise-class web applications. This chapter will focus on applications that use CGI because of its simplicity.


2002 ◽  
Vol 13 (04) ◽  
pp. 521-530 ◽  
Author(s):  
WEN GAO ◽  
SHI WANG ◽  
BIN LIU

This paper presents a new real-time, dynamic web page recommendation system based on web-log mining. The visit sequences of previous visitors are used to train a classifier for web page recommendation. The recommendation engine identifies a current active user, and submits its visit sequence as an input to the classifier. The output of the recommendation engine is a set of recommended web pages, whose links are attached to bottom of the requested page. Our experiments show that the proposed approach is effective: the predictive accuracy is quite high (over 90%), and the time for the recommendation is quite small.


Author(s):  
Maristella Matera
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