Media Hype, Greener Pastures Syndrome, and Migration in Nigeria

Author(s):  
Adeola Obafemi Mobolaji ◽  
Babatunde Raphael Ojebuyi

The phenomenon of human migration has been described as a threat to resources and job distribution in Africa. It has been assumed that, apart from economic instability in Nigeria, portrayal of Europe and America, through films and Hip-Hop musical lyrics and videos, has also influenced most Nigerians to perceive migration as the only solution to their predicaments. However, extant studies are yet to empirically prove this hypothesis. Therefore, this chapter, through a content analysis, examines contents of Nigerian films and Hip-Hop music videos, as subsets of mass media discourse, with a view to establishing the nature of these contents in terms of how they could influence Nigerians' attitude towards migration to foreign countries. Findings show that contents of Nigerian films and Hip-Hop music videos contain rhetorical discourse with persuasive effect capable of luring Nigerian youths to foreign countries. This chapter also provides justification for the enactment of framework for policy formulation for effective control of media system and illegal migration by Nigerians.

2020 ◽  
pp. 179-214
Author(s):  
Jasmine Mitchell

Chapter 5 explores the transnational dimensions of racial imaginings through the vision of Brazil as a mixed-race tropical paradise in both U.S. and Brazilian productions. U.S. hip-hop music videos such as Snoop Dogg and Pharrell’s “Beautiful” (2003), will.i.am’s “I Got It from My Mama” (2007), and the Hollywood film Fast Five (2011) exploit Brazil’s image as a racial paradise and a site of black male independence, based on its reputation as a racial democracy with a large mixed-race population and the imagery of the Brazilian mulata. The chapter ends with how the Brazilian state presented the Rio 2016 Olympics bidding process and the London 2012 handover ceremony on a global stage through images of multiculturalism.


2020 ◽  
Vol 57 (2) ◽  
pp. 65-78
Author(s):  
Gordana Čupković ◽  
Silvana Dunat

This paper deals with multimodal metaphors as the basis of parodic integration in selected videos and album covers by rap artist Krešo Bengalka and his band Kiša metaka. The case studies of parodic integration are marked by a spectacle that significantly contributes to the blend. The study focuses on multimodal integration and disintegration and on the reversal of the conventional way of representing both the relation between the interior and exterior and the relation between the static and the dynamic.


2018 ◽  
Vol 178 (12) ◽  
pp. 1608 ◽  
Author(s):  
Kristin E. Knutzen ◽  
Meghan Bridgid Moran ◽  
Samir Soneji
Keyword(s):  
Hip Hop ◽  

Author(s):  
Paul Bowman

Chapter 7 picks up the idea of the fragmentariness of contemporary media culture in examining martial arts in music videos. Called ‘I want my TKD: Martial Arts in Music Videos’, this chapter is a wide-ranging survey of pop, hip-hop, and rock videos. The chapter begins with a discussion of the historical emergence of music videos as a powerful player in international popular culture with the appearance of MTV, before moving into an analysis of the earliest music videos to feature martial arts—several of which were, interestingly, parodic, comic, novelty, or eccentric rap songs, performed by white artists. Later texts demonstrate chaotic relationships with and (mis)understandings of Asian countries and cultures. The chapter argues that martial arts themes are particularly significant in progressive rap and hip-hop music videos, while in pop and rock videos martial arts are often treated as comic.


2013 ◽  
Vol 4 (2) ◽  
pp. 402 ◽  
Author(s):  
Matthew R. Hodgman

<p>After its advent in the 1970s, the rap music genre was represented almost exclusively by male black artists who honestly and realistically embodied a poor urban image. Images of black urban poverty in music videos and rap lyrics were consistently used by black artists to emphasize and authenticate who they were and where they came from. With the upsurge of white rap acts starting in the early 90s and continuing through the early 21<sup>st</sup> century, the means by which rap authenticity is measured have been permanently renegotiated. Before the emergence of white rappers, race was the primary signifier of rapper authenticity. After the success of white rappers such as Eminem new parameters of what constitute credibility and authenticity in the rap genre have been forged. This article discusses the significance of the continued presence of white rappers in hip-hop in terms of class and race in relation to artistic credibility within the rap genre. On a larger scale, this article considers questions related to cultural interloping upon a racially concentrated art form. It is concluded that class has generally emerged as the premier indicator or variable of authenticity throughout rap.    </p>


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