Attitudinal Measures of Political Consumption as a Form of Civic Engagement in a Developing Country
The use of the marketplace as a site for political action with social change motives is referred as political consumption. The phenomenon of political consumption has been widely studied in post-industrialized nations such as the United States of America but less is written about such social change-oriented behaviors in developing countries. This paper aims at determining the attitudinal measures of political consumption in Ghana, a developing nation in West Africa. The study is based on data collected in August 2013 from a total of 356 Ghanaians sampled from higher institutions of learning. Findings suggest that influence over government (political efficacy) is a consistent predictor of the respective attitudinal measures of political consumption. To some extent this pattern of behavior of engagement in political consumption contradicts findings in post-industrialized nations where it is consistently linked to variables such as: socio-demographics, political interest, and trust in institutions.