Intelligent and Adaptive Web Page Recommender System

2021 ◽  
Vol 18 (4) ◽  
pp. 0-0

In this manuscript, an Intelligent and Adaptive Web Page Recommender System is proposed that provides personalized, global and group mode of recommendations. The authors enhance the utility of a trie node for storing relevant web access statistics. The trie node enables dynamic clustering of users based on their evolving browsing patterns and allows a user to belong to multiple groups at each navigation step. The system takes cues from the field of crowd psychology to augment two parameters for modeling group behavior: Uniformity and Recommendation strength. The system continuously tracks the user’s responses in order to adaptively switch between different recommendation-criteria in the group and personalized modes. The experimental results illustrate that the system achieved the maximum F1 measure of 83.28% on CTI dataset which is a significant improvement over the 70% F1 measure reported by Automatic Clustering-based Genetic Algorithm, the prior web recommender system.

Author(s):  
Giuliano Armano ◽  
Alessandro Giuliani ◽  
Eloisa Vargiu

Information Filtering deals with the problem of selecting relevant information for a given user, according to her/his preferences and interests. In this chapter, the authors consider two ways of performing information filtering: recommendation and contextual advertising. In particular, they study and analyze them according to a unified view. In fact, the task of suggesting an advertisement to a Web page can be viewed as the task of recommending an item (the advertisement) to a user (the Web page), and vice versa. Starting from this insight, the authors propose a content-based recommender system based on a generic solution for contextual advertising and a hybrid contextual advertising system based on a generic hybrid recommender system. Relevant case studies have been considered (i.e., a photo recommender and a Web advertiser) with the goal of highlighting how the proposed approach works in practice. In both cases, results confirm the effectiveness of the proposed solutions.


2021 ◽  
Vol 5 (4) ◽  
pp. 42-48
Author(s):  
Valerii Chystov ◽  
Iryna Zakharchenko ◽  
Vladislava Pavlenko ◽  
Maksim Pavlenko

Currently, a large number of different mathematical models and methods aimed at solving problems of multidimensional optimization and modeling of complex behavioral systems have been developed. One of the areas of search for solutions is the search for solutions in conditions of incomplete information and the need to take into account changing external factors. Often such problems are solved by the method of complete search. In some conditions, the method of complete search can be significantly improved through the implementation and use of behavioral models of natural formations. Examples of such formations can be group behavior of insects, birds, fish, various flocks, etc. The idea of copying group activity of a shoal of fishes at the decision of problems of joint activity on extraction of food is used in work. The reasoning based on the simulation of the behavior of such a natural object allowed to justify the choice as a mathematical model - cellular automata. The paper examines the key features of such a model. Modeling of his work is carried out, strategies of behavior of group of mobile objects at search of the purposes are developed, key characteristics are investigated and the method of adaptive choice of strategy and change of rules of behavior taking into account features of the solved problem is developed. The search strategy is implemented in the work, which takes into account the need to solve the optimization problem on two parameters. The obtained results testify to the high descriptive possibility of such an approach, the possibility of finding the optimal strategy for the behavior of the cellular automaton and the formalization of the process of selecting the parameters of its operation. A further improvement of this approach can be the implementation of simulation to study the properties of the developed model, the formation of the optimal set of rules and parameters of the machine for the whole set of tasks.


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