Computer Technology

2011 ◽  
Vol 7 (1) ◽  
pp. 80-88
Author(s):  
Shu-Hwa Lin
Keyword(s):  
Product Development ◽  
Computer Technology ◽  
Market Research ◽  
Development Process ◽  
Computer Software ◽  
Product Development Process ◽  
Management Skills ◽  
Organic Cotton ◽  
Student Projects ◽  
Research And Design

This paper describes an innovative course wherein students and faculty collaborate to design, manufacture, manage, and sell organic cotton tote bags. Students remained responsible for the project from start to finish. Responsibilities included all aspects of product development from market research and design conceptualization to producing, promoting and selling the finished tote bag embellished with a heat transfer printed department logo. Moreover, the project required students to develop proficiency in multiple specific computer software programs to facilitate the product development process and ongoing management of promoting, distributing and selling the goods. With the development of fashion design and management skills and applications of computer technology, student projects were successfully executed. Based on positive student evaluations and profitable sales, the course was highly rated.

Integrating Market Research With the Product Development Process: A Step Towards Design for Profit

2001 ◽  
Author(s):  
Satyandra K. Gupta ◽  
Anoop K. Samuel
Keyword(s):  
Product Development ◽  
Decision Model ◽  
Market Research ◽  
Development Process ◽  
Measurement Techniques ◽  
Product Development Process ◽  
Evaluation Procedure ◽  
Conjoint Measurement ◽  
Design Decision ◽  
Design Option

Abstract This paper describes a systematic approach for integrating market research with the product development process. The following three problems are addressed in this paper. First, a demand estimation algorithm has been developed based on conjoint measurement techniques. Second, an integrated design decision model has been developed. The main components of this design decision model are representation of available design options using AND/OR tree based representation, and an evaluation procedure for evaluating profit resulting from a design option. Third, a heuristic search technique has been developed that makes use of the design decision model to select the design option that maximizes the profit. Integration of market research with the product development process is expected to result in the following two benefits. First, it will reduce the number of design iterations. Second, it will help the design team in finding the most profitable product designs.

Timing of Market Research in New Industrial Product Situations

1984 ◽  
Vol 48 (4) ◽  
pp. 84-94 ◽  
Author(s):  
Roger A. More
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Market Research ◽  
Development Process ◽  
Research Effort ◽  
New Product ◽  
Product Development Process ◽  
Industrial Product ◽  
Situational Characteristics ◽  
New Product Development Process

During the management of the new product development process, when should market research effort be focused? In this study the timing of market research resource expenditures (man-hours) in 112 new industrial product situations is measured, and significant differences in timing, related to seven important situational characteristics, were found.

Experience Design Applied to Research

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Andrea CAPRA ◽  
Ana BERGER ◽  
Daniela SZABLUK ◽  
Manuela OLIVEIRA
Keyword(s):  
Information Technology ◽  
Product Development ◽  
Design Process ◽  
Development Process ◽  
Product Development Process ◽  
Experience Design ◽  
Low Resolution ◽  
Design Concepts ◽  
Innovative Products ◽  
Technological Products

An accurate understanding of users' needs is essential for the development of innovative products. This article presents an exploratory method of user centered research in the context of the design process of technological products, conceived from the demands of a large information technology company. The method is oriented - but not restricted - to the initial stages of the product development process, and uses low-resolution prototypes and simulations of interactions, allowing users to imagine themselves in a future context through fictitious environments and scenarios in the ambit of ideation. The method is effective in identifying the requirements of the experience related to the product’s usage and allows rapid iteration on existing assumptions and greater exploration of design concepts that emerge throughout the investigation.

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