Integrating Market Research With the Product Development Process: A Step Towards Design for Profit

2001 ◽  
Author(s):  
Satyandra K. Gupta ◽  
Anoop K. Samuel
Keyword(s):  
Product Development ◽  
Decision Model ◽  
Market Research ◽  
Development Process ◽  
Measurement Techniques ◽  
Product Development Process ◽  
Evaluation Procedure ◽  
Conjoint Measurement ◽  
Design Decision ◽  
Design Option

Abstract This paper describes a systematic approach for integrating market research with the product development process. The following three problems are addressed in this paper. First, a demand estimation algorithm has been developed based on conjoint measurement techniques. Second, an integrated design decision model has been developed. The main components of this design decision model are representation of available design options using AND/OR tree based representation, and an evaluation procedure for evaluating profit resulting from a design option. Third, a heuristic search technique has been developed that makes use of the design decision model to select the design option that maximizes the profit. Integration of market research with the product development process is expected to result in the following two benefits. First, it will reduce the number of design iterations. Second, it will help the design team in finding the most profitable product designs.

The Downstream Digital Mock-Up: A New Concept to Support Virtual Reality Applications in the Aeronautic Industry

2004 ◽  
Author(s):  
G. Drieux ◽  
J.-C. Le´on ◽  
N. Chevassus ◽  
F. Guillaume
Keyword(s):  
Virtual Reality ◽  
Product Development ◽  
Concurrent Engineering ◽  
Development Process ◽  
Numerical Models ◽  
The Other ◽  
Product Development Process ◽  
Design Decision ◽  
Engineering Organizations ◽  
Development Phases

The Digital Mock-Up (DMU), which is a comprehensive numerical model describing the final manufactured product, is today widely used in the industry (like the automotive and aeronautic industries) to support the concurrent engineering organizations and processes. On the other hand, simulation helps in the development of a product for design decision making or validation purposes. It allows to determine, with the appropriate level of accuracy, the behavior of the future product under a specific environment or set of exterior actions. Virtual Reality (VR) applications are simulations where the focus is on immersion and interaction with the product. However, there is still lacks in the integration of simulation within the product development phases. In particular the link between the DMU and the numerical models for simulation in the large is often hardly achieved. For some types of simulation, it is even inexistent. In this paper, we propose a new object, the Downstream Digital Mock-Up (DDMU), based on a polyhedral representation, and we show that it can be a support for the integration of a subset of simulation activities within the product development process by making the link between the DMU and these simulations. In the particular case of VR, we show that this object is particularly adapted. One particularity of the DDMU is to be prepared for a specific target application, defined by its objectives and the context in which it is immersed.

Concurrent Design and Manufacturing for Mechanical Systems

1999 ◽  
Author(s):  
Kuang-Hua Chang ◽  
Javier Silva ◽  
Ira Bryant
Keyword(s):  
Decision Making ◽  
Product Development ◽  
Product Design ◽  
Development Process ◽  
Product Performance ◽  
Product Development Process ◽  
Concurrent Design ◽  
Manufacturing Cost ◽  
Design Decision ◽  
Design And Manufacturing

Abstract Conventional product development process employs a design-build-break philosophy. The sequentially executed product development process often results in a prolonged lead-time and an elevated product cost. The proposed concurrent design and manufacturing (CDM) process employs physics-based computational methods together with computer graphics technique for product design. This proposed approach employs Virtual Prototyping (VP) technology to support a cross-functional team analyzing product performance, reliability, and manufacturing cost early in the product development stage; and conducting quantitative trade-off for design decision making. Physical prototypes of the product design are then produced using Rapid Prototyping (RP) technique primarily for design verification purposes. The proposed CDM approach holds potential for shortening the overall product development cycle, improving product quality, and reducing product cost. A software tool environment that supports CDM for mechanical systems is being built at the Concurrent Design and Manufacturing Research Laboratory (http://cdm.ou.edu) at the University of Oklahoma. A snap shot of the environment is illustrated using a two-stroke engine example. This paper presents three unique concepts and methods for product development: (i) bringing product performance, quality, and manufacturing cost together in early design stage for design considerations, (ii) supporting design decision-making through a quantitative approach, and (iii) incorporating rapid prototyping for design verification through physical prototypes.

Partnership development between product customer and tool and die supplier

2005 ◽  
Vol 219 (4) ◽  
pp. 365-376 ◽  
Author(s):  
D Tang
Keyword(s):  
Product Development ◽  
Decision Model ◽  
Development Process ◽  
Product Development Process ◽  
Collaborative Partnership ◽  
Performance Measurements ◽  
Know How ◽  
Partnership Development ◽  
The Right ◽  
Development And Management

Generally, the tool and die industry is acting as a tooling supplier for customers' product development. It is widely acknowledged that tool and die suppliers are now more than ever having to improve the cooperation or collaboration level with their customers to gain the tooling market. However, real cooperation or collaboration between product customer and tool and die supplier cannot be achieved before an appropriate partnership is developed. Moreover, the partnership needs to be adaptive to the changing market and requirement levels of customers. The purpose of the present research is to investigate adaptive partnership development between product customer and tool and die supplier through several steps. A set of performance measurements are defined to help the product customer evaluate the capability of tool and die supplier candidates. Different interfaces between product customer and tool and die supplier are analysed. How to develop the right interface structure for adaptive partnership between them is discussed. According to the rational early supplier involvement (ESI) methodology, the adaptive partnership requires the tool and die supplier to justify its role as an active partner along the entire product development process chain, and a decision model is established to specify the ESI partnership between product customer and tool and die supplier. It is suggested that the collaborative partnership be implemented through stronger integration of the tool and die supplier's know-how into the customer's product development process. It is hoped that this research idea can provide comprehensive support for partnership development and management between product customer and tool and die supplier.

Computer Technology

2011 ◽  
Vol 7 (1) ◽  
pp. 80-88
Author(s):  
Shu-Hwa Lin
Keyword(s):  
Product Development ◽  
Computer Technology ◽  
Market Research ◽  
Development Process ◽  
Computer Software ◽  
Product Development Process ◽  
Management Skills ◽  
Organic Cotton ◽  
Student Projects ◽  
Research And Design

This paper describes an innovative course wherein students and faculty collaborate to design, manufacture, manage, and sell organic cotton tote bags. Students remained responsible for the project from start to finish. Responsibilities included all aspects of product development from market research and design conceptualization to producing, promoting and selling the finished tote bag embellished with a heat transfer printed department logo. Moreover, the project required students to develop proficiency in multiple specific computer software programs to facilitate the product development process and ongoing management of promoting, distributing and selling the goods. With the development of fashion design and management skills and applications of computer technology, student projects were successfully executed. Based on positive student evaluations and profitable sales, the course was highly rated.

Timing of Market Research in New Industrial Product Situations

1984 ◽  
Vol 48 (4) ◽  
pp. 84-94 ◽  
Author(s):  
Roger A. More
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Market Research ◽  
Development Process ◽  
Research Effort ◽  
New Product ◽  
Product Development Process ◽  
Industrial Product ◽  
Situational Characteristics ◽  
New Product Development Process

During the management of the new product development process, when should market research effort be focused? In this study the timing of market research resource expenditures (man-hours) in 112 new industrial product situations is measured, and significant differences in timing, related to seven important situational characteristics, were found.

Experience Design Applied to Research

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Andrea CAPRA ◽  
Ana BERGER ◽  
Daniela SZABLUK ◽  
Manuela OLIVEIRA
Keyword(s):  
Information Technology ◽  
Product Development ◽  
Design Process ◽  
Development Process ◽  
Product Development Process ◽  
Experience Design ◽  
Low Resolution ◽  
Design Concepts ◽  
Innovative Products ◽  
Technological Products

An accurate understanding of users' needs is essential for the development of innovative products. This article presents an exploratory method of user centered research in the context of the design process of technological products, conceived from the demands of a large information technology company. The method is oriented - but not restricted - to the initial stages of the product development process, and uses low-resolution prototypes and simulations of interactions, allowing users to imagine themselves in a future context through fictitious environments and scenarios in the ambit of ideation. The method is effective in identifying the requirements of the experience related to the product’s usage and allows rapid iteration on existing assumptions and greater exploration of design concepts that emerge throughout the investigation.

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