Consumer Purchase Decisions Under Asymmetrical Rates of Technological Advance and Price Decline

2012 ◽  
Vol 3 (2) ◽  
pp. 20-30 ◽  
Author(s):  
Derrick S. Boone

Prior research has shown that when making high tech purchase decisions, consumers consider not only the relative advantage afforded by currently available products, but also the relative advantage expected from future generation products. Additionally, empirical evidence suggests that prices for high tech products often decline faster than the technology advances. This research takes both these findings into account and investigates consumer purchase decisions for high and low tech products under asymmetrical rates of technological advance and price decline. Although consumers generally prefer the latest technological generation of a product, level of technological sophistication (high vs. low tech), rate of technological change and price decline, and expectations regarding future product introductions were found to moderate the effect of technological generation on preference.

Author(s):  
Derrick S. Boone Sr.

Prior research has shown that when making high tech purchase decisions, consumers consider not only the relative advantage afforded by currently available products, but also the relative advantage expected from future generation products. Additionally, empirical evidence suggests that prices for high tech products often decline faster than the technology advances. This chapter takes both these findings into account and investigates the antecedents of expectation formation and how consumer purchase decisions for high- and low-tech products are impacted by asymmetrical rates of technological advance and price decline. Although consumers generally prefer the latest technological generation of a product, level of technological sophistication (high- vs. low-tech), rate of technological change and price decline, and expectations regarding future product introductions, based on familiarity with past product introductions, were found to moderate the effect of technological generation on preference.


1992 ◽  
Vol 8 (02) ◽  
pp. 105-110
Author(s):  
Ernst G. Frankel

Ship production, like other manufacturing and assembly activities, must keep up with technology to assure achievement of required productivity, quality, and technological advance expected by an increasingly demanding marketplace. The ship market has not only become technologically sophisticated, but customers now no longer buy on price alone. They want quality in design, detailing, operability, maintainability, reliability, usability, all in addition to a fair price, reliable delivery schedule, and effective follow-on service. In other words, the shipbuilding industry is finally emerging as a market-conscious, responsive industry aware of user needs. To perform this newly rediscovered function, shipbuilding has to assure better management of technological change in both product and process technology and assure continuous total quality management from design and production to delivery and follow. Many shipbuilders are new at this because many assumed a seller's marketplace. In this paper, the management of technological change and quality in ship production is presented as a formal step-by-step procedure which should be undertaken at regular (quarterly or at least yearly) intervals to assure that the yard maintains its quality and performance in process and product terms.


2019 ◽  
Vol 29 (4) ◽  
pp. 970-992 ◽  
Author(s):  
Lu Yingjie ◽  
Shasha Deng ◽  
Taotao Pan

Purpose The purpose of this paper is to examine how the usage of enterprise social media (ESM) affects eventual employee turnover. Design/methodology/approach This study developed a theoretical model based on the proposition that different ESM usage behaviors (utilitarian use, hedonic use and social use) have different effects on employee turnover, and job type and job level can moderate the effect of ESM usage on turnover. The model was examined empirically using 1,791 employee samples from a large high-tech manufacturing enterprise deploying ESM. Findings The results indicate that the utilitarian and social use of ESM has negative effects on turnover, but the hedonic use of ESM has positive effects on turnover. Furthermore, for employees working in different job types and job levels, there are significant differences concerning the effect of ESM usage on their turnover. Practical implications ESM managers should encourage employees to use ESM for utilitarian needs and social support but restrict excessive use of ESM for leisure. In addition, different ESM use policies depending upon job types and job levels could be adopted to retain valuable employees. Originality/value Few studies have focused on how usage of ESM affects eventual employee turnover. Given the lack of theoretical research and empirical evidence, the authors developed a theoretical model and conducted an empirical study to fill the research gap.


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