The Study on Metaphor and Interest of Graphic Design

2011 ◽  
Vol 267 ◽  
pp. 138-143
Author(s):  
Lin Kang ◽  
Cheng Mao Li
Keyword(s):  
Graphic Design ◽  
Design Method ◽  
Rare Element ◽  
Modern Design ◽  
The Aesthetic ◽  
Aesthetic Characteristics

All in all, graphic-design has a wide use in newspapers, magazines, books, symbol, advertisements, packing and many other media. It is to improve functional and aesthetic identification of the information and embody the aesthetic characteristics of brevity, which is a rare element in modern design. When Mr. Lei Guiyuan discussed the image Taichi in his book The First Exploration of Chinese Design Method, he put forward an important viewpoint that why the design is beautiful is that not only does it has the beauty in essence, but also has beauty in form.

A comparative Study of Chinese Traditional Folk Paper-cut Art Desigh and Modern Graphic Design Based on Visual Communication

2021 ◽  
Vol 7 (5) ◽  
pp. 1028-1035
Author(s):  
Jiaxia Cheng
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Folk Art ◽  
Visual Communication Design ◽  
Design Concepts ◽  
Chinese Nation ◽  
The Rich ◽  
The Times ◽  
The Aesthetic ◽  
National Style

Paper-cut, as a traditional folk art, has become a treasure of Chinese folk art in its long history of development. Paper-cut gives people artistic enjoyment visually with its unique creative techniques, full composition and vivid and interesting patterns. Methods: Traditional folk paper-cut art records the folk customs of the Chinese nation and embodies the temperament and national style of the Chinese nation. Its unique way of thinking and expression provide unique creative ideas and rich visual art resources for modern graphic design. Chinese folk paper-cut is an organic combination of decoration and practicality. Results: It can not only show the rich and colorful folk life, but also meet the aesthetic needs of a variety of situations. How to combine rich traditional culture and art with graphic design concepts and the spirit of the times to design works with national style, so as to better integrate folk paper-cut art with graphic design, is the pursuit of graphic designers. Conclusion: Based on visual communication design, this paper discusses the comparison and integration between traditional Chinese folk paper-cut art design and modern graphic design.

scholarly journals Application of Flower and Bird Patterns in Modern Makeup and Hair from the Perspective of Design Culture

2021 ◽  
Vol 3 (5) ◽  
pp. 113-118
Author(s):  
Chen Wang ◽  
Dan Liu ◽  
Xiaoman Huang
Keyword(s):  
National Culture ◽  
Traditional Culture ◽  
Modern Design ◽  
Important Material ◽  
Design Culture ◽  
The Times ◽  
Traditional Patterns ◽  
The Aesthetic

Under the background of the vigorous development of various cultural and artistic forms, the traditional patterns that can express the unique charm of Chinese national culture have become an important material for modern design. Traditional patterns not only have unique decorative functions, but also represent the spirit of traditional culture. Among them, flower and bird patterns are also precipitated by history. It is worth exploring how to combine the flower and bird patterns with the aesthetics of the times, and how to integrate the traditional flower and bird patterns with the nature of the times. Starting with the formation and development of flower and bird patterns, this paper analyzes the historical, cultural and aesthetic attributes of flower and bird patterns from the perspective of design culture, and expounds the application of flower and bird patterns in makeup and hair in various historical dynasties. With the development of the times, the application of flower and bird patterns in modern makeup and hair should be both national and in line with the aesthetic requirements of modern people.

scholarly journals Decoding the Visual Characteristics of Chinese Painting Strokes-A Study on Gao Gu You Si Stroke

2021 ◽  
Vol 236 ◽  
pp. 05093
Author(s):  
Xue Hu ◽  
Eakachat Joneurairatana ◽  
Sone Simatrang
Keyword(s):  
Visual Culture ◽  
Le Corbusier ◽  
Visual Design ◽  
Chinese Painting ◽  
Cultural Characteristics ◽  
Local Characteristics ◽  
Visual Characteristics ◽  
The Aesthetic ◽  
The One ◽  
Aesthetic Characteristics

The architect Le Corbusier once said this theory: Design has local characteristics and universal characteristics. Local characteristics are greatly influenced by culture. The strokes are the one essence of Chinese painting that characteristics of the strokes are unique to Chinese visual culture. Among Chinese painting strokes, Eighteen Strokes are the typical representative of the aesthetics of Chinese visual culture. However, the current research on the cultural characteristics of Eighteen Strokes is insufficient. The objective of this article is taking Xie He’s Six Canons as the theory to decode the content of the aesthetic characteristics of the Gao Gu You Si Stroke (one of the Eighteen Strokes), then to get the visual cultural characteristics of Chinese painting strokes and the fundamental perspective characteristics of the inheritance visual cultural. Based on this, this article will use the Content Analysis Approach to conduct research, by decoding the aesthetic content of the Chinese painting strokes to construct the personality and characteristics required by Chinese visual design.

scholarly journals The House Reformed: A Reaction to Suburban Monotony

2021 ◽  
Author(s):  
◽  
Florence Mangan
Keyword(s):  
Design Method ◽  
Well Being ◽  
Mass Scale ◽  
Life Styles ◽  
Hands On ◽  
Final Design ◽  
Manual Methods ◽  
The Aesthetic ◽  
House Design ◽  
Made In

<p>Joyless rows of monotonous houses are be- ginning to define the suburban typology of tomorrow. Quality and innovation is being compromised for speed and quantity and there is a distinct lack of consideration for the home’s potential to enrich and influence the life-styles and well-being of its occupants.  This thesis is a reaction to the researcher’s dis- satisfaction with New Zealand’s suburban typology and seeks to identify and demonstrate an alternative design approach. The research- er considers that a house should enable its occupants to flourish by instigating moments of joy and surprise whilst maximising economy of space.  The thesis uses an investigative research method of five different design tests. Each test reveals strategies to aid the approach of designing the suburban typology, focusing on maximising joy, surprise and economy of space.  Both digital and manual methods are used, revealing their respective strengths and flaws. The Digital method used in the Data House and Rigid x Fluid house tests lacked the ability to apply tangible aesthetic qualities to a de- sign. The manual hands on method of used in the Patchwork House and House Reformed tests was hugely beneficial for the aesthetic qualities of design, however it lacked the rigor and capacity to apply individuality on a mass scale.  Discoveries made in the thesis investigations are collated in a final design outcome, the House Reformed. This house design demonstrates a compilation of the successful strategies identified in the research and reveals the benefits of approaching home design with qualities of joy, surprise and economy of space. The most successful strategies used to achieve these aims were establishing a great- er connection with the outdoors, providing flexible spaces through the use of innovative partitions and furniture and injecting unexpected aesthetic moments through the use of interesting texture and colour.  Overall the research reveals a successful de- sign outcome and provides interesting in- sights into design method. It explores worth- while questions and issues related to the lived domestic experience such as the lack of joy, surprise and economy of space in suburban housing and demonstrates the importance of designing with such qualities.</p>

Review: Peter Sloterdijk, Der Ästhetische Imperativ – Schriften zur Kunst

2016 ◽  
Vol 33 (7-8) ◽  
pp. 367-374
Author(s):  
Sascha Rashof
Keyword(s):  
Product Design ◽  
Aesthetic Experience ◽  
Philosophical Approach ◽  
Modern Design ◽  
Light Product ◽  
Environmentally Responsible ◽  
Artificial Condition ◽  
Peter Sloterdijk ◽  
The Aesthetic ◽  
Action Cinema

Peter Sloterdijk’s Der Ästhetische Imperativ – Schriften zur Kunst is a collection of essays addressing a range of topics in the aesthetic realm, including sound, light, product design, cities and architecture, the human (artificial) condition, museums, action cinema and the art system. Via a ‘media’-anthropological, historico-philosophical approach, he critiques the ‘aesthetic imperative’ of (post-)modern design civilizations by re-evaluating the analogy between universal ethics and aesthetics after Kant. In this way, Sloterdijk argues for a more singular, intensive, socially and environmentally responsible aesthetic experience.

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