The NAMES Project AIDS Memorial Quilt is a collaborative project that memorializes individuals who have died of AIDS-related causes. Since its inception, it has become the world’s largest public folk art project. Scholars have noted the Quilt’s materiality, scope, and cultural importance to collective memory processes related to HIV/AIDS. More recently, discussions of collective memory in the digital public sphere have attracted attention from new media theorists and memory scholars alike. @theAIDSmemorial (TAM) is an Instagram account that serves as a digital repository for a new form of connective memory. By assessing two AIDS memorials as comparative cases, this research argues that TAM’s digital affordances of interactivity and reach are evident, although in assessing the digital remediation of the NAMES Project AIDS Memorial Quilt, the materiality, metaphoric origins, and scope of the Quilt cannot be rendered on digital platforms, representing a loss in affective engagement.
