Examining the Intention to Purchase Luxury Goods Based on the Planned Behaviour Theory

We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a counterfeit luxury item that would be used either in public or in private. In Studies 2 and 3, using two 2 × 2 designs we evaluated the purchase intention of the participants (132 and 136, respectively) in order to investigate the moderating role of brand prominence. The results showed that participants' face consciousness had a significant positive influence on intention to purchase counterfeit luxury goods. In addition, the products' usage occasion and brand prominence positively moderated the influence that face consciousness had on counterfeit luxury item purchase intention of our participant groups.

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Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

British Food Journal ◽

10.1108/bfj-05-2021-0472 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Mohammad Rokibul Kabir ◽

Saima Islam

Keyword(s):

Theory Of Planned Behaviour ◽

Organic Food ◽

Partial Least Square ◽

Behavioural Intention ◽

Organic Fertilizers ◽

Organic Foods ◽

Planned Behaviour ◽

Content Type ◽

Health Consciousness ◽

Intention To Purchase

PurposeThis research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.Design/methodology/approachData were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).FindingsFindings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.Research limitations/implicationsThe fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.Practical implicationsThis study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.Social implicationsUnder Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.Originality/valueThis study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

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The Effects of Power, Weather, and Mood on Customers’ Impulsive Buying Behavior

Archives of Business Research ◽

10.14738/abr.95.10260 ◽

2021 ◽

Vol 9 (5) ◽

pp. 131-138

Author(s):

Sang-Uk Jung ◽

Nayoung Woo

Keyword(s):

Purchase Intention ◽

Empirical Studies ◽

Purchase Intentions ◽

Purchase Behavior ◽

Buying Behavior ◽

Luxury Goods ◽

Intention To Purchase ◽

Impulsive Buying ◽

Power Group ◽

The Difference

In this study, the consumer types were divided into two groups: power and powerless. First, depending on the sense of power, the interaction effect between power and powerless was verified based on two types of weather: sunny and cloudy. Secondly, the purchase intention of luxury goods was examined as a dependent variable and the difference in purchase behavior patterns were observed. Lastly, based on the mood-congruent effect of consumer purchase intentions, it was confirmed that power influences weather, and the weather and mood are influenced by each other, as also manifested in empirical studies. In particular, the power group had a more significant effect than the powerless group, and the positive mood and weather played a big role for consumers’ intention to purchase luxury goods. Therefore, this study can contribute both theoretically and practically to prepare appropriate marketing strategy plans based on weather and consumer roles—power and powerless.

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Understanding determinants of the intention to purchase rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour

10.32942/osf.io/zk2bu ◽

2021 ◽

Author(s):

Hoai Nam Dang Vu ◽

Martin Reinhardt Nielsen

Keyword(s):

Structural Equation ◽

Theory Of Planned Behaviour ◽

Behavioral Control ◽

Perceived Behavioral Control ◽

Planned Behaviour ◽

Interpersonal Behaviour ◽

Intention To Purchase ◽

Behavioral Theories ◽

Facilitating Conditions ◽

Near Future

Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. This study examined rhino horn demand using the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey of 427 individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting intention to purchase, including attitude, subjective norms, social factors, perceived behavioral control, facilitating conditions, affect, and habit using structural equation modelling. Perceived behavioral control and habit were the sole determinants of the intention to purchase rhino horn. Respondents with higher disposable income and better knowledge about how to purchase and use rhino horn and those with previous experience using rhino horn were more likely to intend to purchase this good. However, frequent users had a lower intention to purchase rhino horn in the near future than those having used rhino horn only once or a few times. We discuss the implications of our results for policy-making and the informed design of behaviour modification strategies to reduce rhino horn demand. Our study also highlights the benefit of combining different behavioral theories in studying sensitive behaviours such as the consumption of illegal luxury wildlife products.

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Determining Consumer Purchase Intention Toward Counterfeit Luxury Goods Based on the Perceived Risk Theory

10.4018/978-1-7998-8609-9.ch015 ◽

2022 ◽

pp. 316-339

Author(s):

Cláudio Félix Canguende-Valentim

Keyword(s):

Risk Perception ◽

Perceived Risk ◽

Purchase Intention ◽

Structural Equation ◽

Financial Risk ◽

Social Risk ◽

Luxury Goods ◽

Intention To Purchase ◽

Consumer Purchase Intention ◽

Perception Theory

This study aims to understand the impact of financial, psychological, and social risk dimensions on attitude and intention to purchase counterfeit luxury goods. Data were collected through a questionnaire conducted with 116 Angolan consumers and were treated with structural equation modeling. The results revealed that only financial risk and social risk were influential in attitude toward counterfeit luxury goods. Attitude had a significant influence on the intention to purchase counterfeit luxury goods. The research contributes to the literature because there has been no previous study in an African country that seeks to understand the purchase intention of counterfeit luxury goods according to risk perception theory. On the other hand, this study is one of the few to report that social risk perception positively impacts attitudes towards counterfeit luxury goods.

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