scholarly journals Exploring the ethical dilemmas of afro-centric social media use through agent-based modeling: A review

2021 ◽  
Vol 62 (1) ◽  
pp. 83-93
Author(s):  
C. H. Nwokoye ◽  
I. I. Umeh ◽  
I. J. Odo

Social media (SM) has become indispensable for individuals and workplaces/organizations in Africa and beyond. Therein, ethical concerns are posed due to the inability to create virtual boundaries (VM), the intractability of guidelines for managers and other unintended risks/con­sequences. Operations research was used for modeling ethical concerns but have been defeated due to reasons of several ethical values and various assessment criteria for stakeholders. Conse­quently, this review paper initially x-rays the import of ethical dilemmas in older studies so as to conceive a strategy characterized by engaging stakeholders that utilize SM via Agent-Based Modeling (ABM), in such a manner that ethics can be evaluated. Additionally, it presented the rudiments of social media ABM explorations and the peculiarities of Africa. Finally, the review provided a suitable methodology and sheds light on the possible challenges of ABM implementation. Besides the benefit of increased patronage, the agent technology may also constitute a pedagogical tool for learning ethical behavior. Moreover, it is our hope that with the involvement of experts of related disciplines in Africa, attendant theories are formalized and used for building agent models that allows ethical decision making, weighing of pros and cons, analyzing differences and dimensions inherent in VM creation.

2017 ◽  
Vol 53 (11) ◽  
pp. 9164-9180 ◽  
Author(s):  
Erhu Du ◽  
Ximing Cai ◽  
Zhiyong Sun ◽  
Barbara Minsker

2019 ◽  
pp. 1479-1491
Author(s):  
Olli Pirttilä ◽  
Hannu Kärkkäinen ◽  
Jari Jussila

Social media has been widely adopted as a useful business tool, especially in the domain of business to consumer marketing. However, the deployment of social media tools to business processes is hindered by the lack of concrete indicators of the effects its use has on the business process. Computer based modeling has been widely used to simulate and predict business effects in other streams of study, but relatively little in the evaluation of social media impacts. This paper argues that System Dynamics and Agent-Based Modeling have been and should be utilized in measuring social media and its impacts in business context in general, as well as in the context of business ecosystems. The authors review the current state of the use of these simulation methods in the evaluation of social media business impacts by conducting a systematic literature review.


2018 ◽  
Vol 33 ◽  
pp. 409-424 ◽  
Author(s):  
Fernanda Pires de Sá

This article discusses the ethical concerns and challenges that should be considered while studying the practice of co-viewing on social media and instant messaging applications. Co-viewing practices refer to the intertwined activities that happen while viewers sit together in front of a TV set, watching and making meaning from television content. Connected platforms amplify the possibilities for co-viewing, by allowing people to experience a digital co-presence. Users that engaged in connected co-viewing in unofficial Facebook and WhatsApp groups dedicated to the brazilian telenovela Babilônia (airing in 2015) are used to exemplify the need to establish informed consent and avoid harming the participants when carrying out research online. The research reveals that ethical decision-making with respect to users’ data and viewpoints had to be considered, not only at the beginning stages of research, but assessed and considered throughout each step of the study.


Author(s):  
Olli Pirttilä ◽  
Hannu Kärkkäinen ◽  
Jari J. Jussila

Social media has been widely adopted as a useful business tool, especially in the domain of business to consumer marketing. However, the deployment of social media tools to business processes is hindered by the lack of concrete indicators of the effects its use has on the business process. Computer based modeling has been widely used to simulate and predict business effects in other streams of study, but relatively little in the evaluation of social media impacts. This paper argues that System Dynamics and Agent-Based Modeling have been and should be utilized in measuring social media and its impacts in business context in general, as well as in the context of business ecosystems. The authors review the current state of the use of these simulation methods in the evaluation of social media business impacts by conducting a systematic literature review.


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