Introduction: Transnational providers and the creation of a global higher education market

2006 ◽  
pp. 9-26
Keyword(s):  
Higher Education ◽  
Education Market ◽  
The Creation ◽  
Higher Education Market

Unwarranted Stigma

2019 ◽  
pp. 201-221
Author(s):  
Darryl M. Tyndorf Jr.
Keyword(s):  
Higher Education ◽  
Economic Growth ◽  
Community Colleges ◽  
Higher Education Policy ◽  
Education Institution ◽  
University Education ◽  
Demand For Education ◽  
Education Market ◽  
New Research ◽  
Higher Education Market

Investment in higher education is essential to improve the knowledge and skills of a country's labor force for economic growth. Higher education is a dynamic context with various institution types. However, the higher education market and research has generally suggested a single higher education institution, university education. Such single entity promotion has informed policies to increase university enrollments and completions resulting in a belief that universities are prestigious institutions that provide greater economic growth while stigmatizing community colleges as less prestigious and of little or no value to economic growth. University models have provided higher education to selected members of society which has not met the global demand for education or improved economic growth. This chapter will demonstrate that community colleges are becoming a higher education policy focus for their ability to provide flexible, short cycle education, and new research demonstrates their short- and medium-term economic impact. Thus, the community college stigma is unwarranted.

Research and Collaboration in an Expanding Higher Education Market in the Asia—Pacific: The Experiences of Malaysian Universities

2010 ◽  
pp. 201-227 ◽  
Author(s):  
S. Morshidi ◽  
Ahmad Farhan Sadullah ◽  
Ibrahim Komoo ◽  
Koo Yew Lie ◽  
N.S. Nik Meriam ◽  
...  
Keyword(s):  
Higher Education ◽  
Asia Pacific ◽  
Education Market ◽  
Higher Education Market

scholarly journals Opening universities’ doors for business? Marketization, the search for differentiation and employability in England

2020 ◽  
pp. 1-20
Author(s):  
NICCOLO DURAZZI
Keyword(s):  
Higher Education ◽  
Labour Market ◽  
Case Studies ◽  
Higher Education Institutions ◽  
Competitive Environment ◽  
Educational Provision ◽  
Education Market ◽  
Key Driver ◽  
Market Needs ◽  
Higher Education Market

Abstract The article investigates the causes and consequences of the increased engagement of British universities with employability and skills initiatives. By employing case studies of six universities based in England, it asks whether the increased engagement between higher education and the labour market is driven by universities or business and whether such engagement has increased the diversity of the higher education sector. Findings suggest that the alignment between labour market needs and educational provision in universities is strongly mediated by the competitive environment within which higher education institutions have been operating since the late 1990s: the higher education market – not the labour market – is the key driver for universities to engage in employability and skills initiatives. The article also questions the assumption that ‘competition’ leads to ‘differentiation’ in higher education. Rather, isomorphic tendencies seem to prevail over differentiation in the context of a highly competitive higher education market.

Quality Assurance on the Road: Finland and Austria in Comparison

2011 ◽  
Vol 10 (4) ◽  
pp. 583-594 ◽  
Author(s):  
Andrea Bernhard
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Bologna Process ◽  
Policy Makers ◽  
The Road ◽  
Assurance System ◽  
National Quality ◽  
Education Market ◽  
On The Road ◽  
Higher Education Market

The ongoing necessity for quality and quality assurance in the entire Bologna process remains one of the main issues for European policy makers. The aims of creating comparable systems and of guaranteeing quality within higher education systems are the reasons for national developments and the eagerness to reform. The situation in two relatively small European countries, Austria and Finland, is at the centre of this research and exemplifies different ways of coping with international developments and the need to establish a comprehensive quality assurance system. How do these countries cope with the pressure to compete in the global higher education market? Is their system of quality assurance in line with the European aim to create a European higher education area? The purpose of this study is to provide an overview on two national quality assurance systems and to figure out similarities and differences between these two countries, providing a clear picture of what has been done in the field of quality assurance, where the challenges to transform are and how to improve quality assurance systems.

Effects of 8Ps of services marketing on student selection of self-financing sub-degree programmes in Hong Kong

2016 ◽  
Vol 30 (3) ◽  
pp. 386-402 ◽  
Author(s):  
Melissa May Yee Lau
Keyword(s):  
Higher Education ◽  
Community College ◽  
Hong Kong ◽  
Secondary School Teachers ◽  
Services Marketing ◽  
Content Type ◽  
Education Market ◽  
Student Enrolment ◽  
Higher Education Market ◽  
Selection Of

Purpose – The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students’ selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students’ selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to fill the gap by examining the effects of 8Ps (“Product Elements”, “Price and Other User Outlays”, “Place and Time”, “Promotion and Education”, “People”, “Process”, “Physical Environment” and “Productivity and Quality”) on self-financing sub-degree programmes in Hong Kong. Design/methodology/approach – The research taken was a quantitative survey of students at Community College at Lingnan University in Hong Kong. Findings – The results reveal that “Productivity and Quality” is the most important element of 8Ps of services marketing. Accreditation of programmes seeking recognition in Hong Kong and overseas can increase student enrolment. “Promotion and Education” element is the least important element of 8Ps of services marketing. Self-financed higher education institutions should develop strategies to build relationships with the secondary school teachers and counsellors rather than invest money on advertising. Research limitations/implications – The data were collected from a particular community college in Hong Kong only. Practical implications – Management can increase student recruitment by allocating minimum amount of limited resources to recruit maximum number of students. Originality/value – This research adds knowledge to the marketing of higher education in Hong Kong. The management of self-financing sub-degree programmes can use the findings of this research as a reference to develop their marketing strategies.

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