scholarly journals Opening universities’ doors for business? Marketization, the search for differentiation and employability in England

2020 ◽  
pp. 1-20
Author(s):  
NICCOLO DURAZZI
Keyword(s):  
Higher Education ◽  
Labour Market ◽  
Case Studies ◽  
Higher Education Institutions ◽  
Competitive Environment ◽  
Educational Provision ◽  
Education Market ◽  
Key Driver ◽  
Market Needs ◽  
Higher Education Market

Abstract The article investigates the causes and consequences of the increased engagement of British universities with employability and skills initiatives. By employing case studies of six universities based in England, it asks whether the increased engagement between higher education and the labour market is driven by universities or business and whether such engagement has increased the diversity of the higher education sector. Findings suggest that the alignment between labour market needs and educational provision in universities is strongly mediated by the competitive environment within which higher education institutions have been operating since the late 1990s: the higher education market – not the labour market – is the key driver for universities to engage in employability and skills initiatives. The article also questions the assumption that ‘competition’ leads to ‘differentiation’ in higher education. Rather, isomorphic tendencies seem to prevail over differentiation in the context of a highly competitive higher education market.

scholarly journals Higher Education Transformation, Institutional Diversity and Typology of Higher Education Institutions in Azerbaijan

2018 ◽  
pp. 97-121 ◽  
Author(s):  
Hamlet Isakhanli ◽  
Aytaj Pashayeva
Keyword(s):  
Higher Education ◽  
Soviet Union ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Private Higher Education ◽  
Soviet Period ◽  
Higher Education System ◽  
The Soviet Union ◽  
Education Market ◽  
Higher Education Market

AbstractThe development of higher education system of Azerbaijan reflects the country’s historical transformations. The system started developing with the foundation of the first higher education institution before the establishment of the Soviet Union, expanded during the Soviets and grew into current systems of 52 institutions since independence. Institutions changed in number and nature with the entrance of private universities into the higher education market and increase in number of state universities. Three-cycle higher education was introduced and institutions utilising Western university practices of management and teaching emerged. Despite the changes, the system still reflects much of the Soviet period. The typology of higher education institutions (HEIs) in Azerbaijan was built based on their educational, research, internationalisation activities and financial capacity. Institutions were classified as leading state and private higher education institutions, which excel in research and rank high in country ranking lists. The second group of institutions are known for good quality education but do not give a heavy weight on research. The last type of higher education institutions serve the purpose of preparing teachers and other public sector employees.

The positioning and competitive strategies of higher education institutions in the United Arab Emirates

2020 ◽  
Vol 34 (1) ◽  
pp. 139-153 ◽  
Author(s):  
Stephen Wilkins
Keyword(s):  
Higher Education ◽  
United Arab Emirates ◽  
Higher Education Institutions ◽  
Group Analysis ◽  
Competitive Strategies ◽  
Strategic Group ◽  
Content Type ◽  
Education Hub ◽  
Education Market ◽  
Higher Education Market

Purpose The purpose of this paper is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical technique for market and competitor analysis. As a case example of a competitive higher education market, this research investigates how higher education institutions in the United Arab Emirates (UAE) position themselves and compete with one another. Design/methodology/approach The research relied mainly on secondary data, which were obtained from the websites of institutions and regulatory bodies. Then, hierarchical cluster analysis was used to identify strategic groups and institutional competitive strategies in the UAE higher education market. A panel of experts helped interpret and explain the cluster results. Findings Eight distinct institutional clusters were identified, which include public- and privately-owned institutions, as well as elite and specialist institutions. Institution and programme accreditation were found to be particularly important in the UAE market. The institutions in each group appear to operate in a particular market segment, targeting students who have similar needs and wants, and who often share similar demographic features. Practical implications It is concluded that strategic group analysis may help institutions to evaluate potential markets, select target segments and develop competitive strategies. In the UAE market context, the results demonstrate how institutions may position themselves to create strong and distinctive identities. The results of the research may be of interest to higher education institutions that operate in competitive markets, and particularly those that want to evaluate foreign markets. Originality/value This is believed to be the first study to use a strategic group approach for analysing competitors in a higher education hub.

scholarly journals Transformações Organizacionais, Acadêmicas e na Gestão no Ensino Superior Privado Brasileiro: resultados de um grupo de pesquisa ## Organizational, Academic and Management Transformations in Brazilian Private Higher Education: results of a research group

2020 ◽  
Vol 9 (2) ◽  
pp. 259
Author(s):  
Fernando Antônio Colares Palácios ◽  
Artur Neves De Assis ◽  
Gisele Seabra Abrahim ◽  
Luciana Rodrigues Ferreira
Keyword(s):  
Higher Education ◽  
Research Group ◽  
Higher Education Institutions ◽  
National Research Council ◽  
Private Higher Education ◽  
Practical Strategy ◽  
Education Market ◽  
Critical Approaches ◽  
Higher Education Market ◽  
New Strategies

ResumoO artigo retrata um campo de pesquisa relacionado às novas estratégias empreendidas em Instituições de Ensino Superior Privadas (IESP). Tem por objetivo apresentar um resumo da produção da linha de pesquisa “instituições de ensino superior: mudanças estratégicas”, que constitui um grupo de pesquisa no Conselho Nacional de Pesquisa (CNPQ) e está sediada em um Programa de Pós-graduação em Administração (PPAD). Nos últimos anos, os pesquisadores abordaram a temática utilizando teorias, como institucional, redes, estratégia processual e prática, cultura, identidade e imagem, além de modelos de gestão estratégica. Entre os principais resultados destacam-se as mudanças ocorridas no campo privado, como os novos papeis assumidos pelos coordenadores de cursos, principalmente, na captação e permanência de alunos, secundarizando a função acadêmica. Também a perda do caráter isomórfico das IESP em relação às IES públicas. Foi possível comprovar que práticas avaliativas podem se constituir em importante elemento de aprendizagem organizacional. Mas, também, comungando com abordagens críticas, os docentes retratam a desvalorização da profissão ao assumirem os novos perfis definidos pelo mercado do ensino superior. AbstractThe article portrays a field of research related to the new strategies undertaken in Private Higher Education Institutions (PHEI). Its objective is to present a summary of the production of the research line “higher education institutions: strategic changes”, which constitutes a research group in the National Research Council (NRC) and is headquartered in a Postgraduate Program in Administration (PPAD). In recent years, researchers have addressed the theme using theories such as institutional, networks, procedural and practical strategy, culture, identity, and image, in addition to strategic management models. Among the main results, the changes that took place in the private field stand out, such as the new roles assumed by the course coordinators, mainly in attracting and retaining students, secondary to the academic function. Also, the loss of the isomorphic character of PHEI in relation to public HEIs. It was possible to prove that evaluative practices can constitute an important element of organizational learning. But, also, sharing with critical approaches, the professors portray the devaluation of the profession when taking on the new profiles defined by the higher education market.

scholarly journals The Role of Content Strategy in Social Media on Brand Post’s Popularity: a Case of Higher Education Institutions in Turkey

2017 ◽  
Vol 11 (2) ◽  
pp. 134
Author(s):  
Dilek Penpece Demirer
Keyword(s):  
Higher Education ◽  
Social Networking ◽  
Web Sites ◽  
Higher Education Institutions ◽  
Brand Strategy ◽  
Content Type ◽  
Education Market ◽  
Content Strategy ◽  
Higher Education Market

The highly competitive higher education market has turned to branding as a solution for dealing with today’s global challenges. One important tool of a sustainable brand strategy involves forming brand fan pages and attracting followers on social networking web sites. Implementing effective content strategy on brands’ fan pages can help to form and foster relationships with the target group. Thus the aim of this study is to understand the role that content strategy in social networking web sites plays in determining the popularity of brand posts’ created by leading higher education institutions in Turkey. Results indicate that the top ten higher education institutions in Turkey most commonly made posts representing the Text + image + link content type. The majority of posts to community members were created by the institutions themselves, involved university news and were primarily made on weekdays between noon and 18:00. Additionally, MANOVA analyses were conducted to investigate the role of various elements of content strategy on brand posts’ popularity. Results indicate that content type, content agility, content context, posting type, and posting day significantly impact the number of likes, shares and comments, which are indicators of brand posts’ popularity.

scholarly journals Building a higher education learning experience strategy; theoretical and practical approaches

2018 ◽  
Vol 12 (1) ◽  
pp. 486-497
Author(s):  
Magdalena Iordache-Platis
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Higher Education Institutions ◽  
Learning Experience ◽  
Clear Understanding ◽  
Start Up ◽  
Perceptions Of Students ◽  
Education Market ◽  
Current Characteristics ◽  
Higher Education Market

Abstract Higher education institutions face many challenges in order to increase their visibility, recognition and position in the field based or general higher education market. National or international rankings put a lot of pressure on academic leadership to fulfill the criteria of their methodologies. Learning experience is becoming a more and more important dimension of the motivation to study. In the contemporary context of networking diversity, the process of generating learning experience is becoming part of the institutional efforts related to which creating an internal environment is connected to the learning experience generating. The literature review proves a higher interest on student engagement, on students’ and graduates’ involvement in the institutional life, on development a long-term relationship between university and graduates on one hand and between university and industry on the other hand etc. The common issue among all these subjects is the learning experience that is provided to students through all the activities in higher education institutions. What can be done or develop in order to generate a great learning experience starts from a correct, but flexible understanding of the concept. What can be institutionally changed for the benefit of a higher learning experience need a clear recognition of what more experienced institutions have already achieved. The objectives of the paper include: a) a clear understanding of the learning experience concept; b) an overview of the current characteristics of the learning experience providers; c) a start-up strategy for generating learning experience. All these objectives are integrated in a literature review approach as well as in a qualitative study dedicated to the perceptions of students and academics on what learning experience means and what institutionally can be improved. The findings reveal a possible model for building up a learning experience strategy for Romanian higher education institutions.

scholarly journals Marketization of Higher Education: A European Perspective

2021 ◽  
Vol 6 (1) ◽  
pp. 36
Author(s):  
Amedeo Toderoiu
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Market Mechanism ◽  
Point Of View ◽  
European Perspective ◽  
Accounting Systems ◽  
Education Market ◽  
Marketization Of Higher Education ◽  
European Higher Education ◽  
Higher Education Market

This paper introduces the research and understanding of European higher education experts on the newly raised higher education marketization. Their point of view is that higher education marketization is by introducing market mechanism and making operation with market characteristics of higher education. Higher education market is a "quasi market". higher education institutions under the condition of marketization is "a hybrid institution", in which students are the biggest consumers. Colleges and universities are encouraged to introduce accounting systems of enterprises in marketization competition, etc.

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