Qualitative Research Methods in Public Relations and Marketing Communications

Author(s):  
Christine Daymon
2020 ◽  
Vol 2 (4) ◽  
pp. 381-400
Author(s):  
Saeful Rahman ◽  
Saeful Rahman

ABSTRAK Tujuan penlitian kegiatan hubungan internal melalui human relations pada PT. Dias Design Consult adalah untuk mengetahui bagaimana pimpinan perusahaan menjalankan prinsip-prinsip human relations dalam hubungan internal, agar terciptanya hubungan yang harmonis dalam perusahaan secara efektif dan efisien. Penelitian ini menggunakan metode penelitian kualitatif dengan pendeketan studi kasus dan paradigma konstruktivstik. Hasil penelitian dengan menggunakan konsep POAC (Planning, Organizing, Actuating, Controling) pimpinan perusahaan dalam melakukan kegiatan hubungan internal melalui human relations dalam menjaga, meningkatkan, memelihara dan membangun hubungan harmonis dalam publik internal menerapkan prinsip-prinsip hubungan antar manusia dengan kegiatan hubungan antar mansuia yang bersifat memberikan kenyamanan dan kepuasan hati melalui perkumpulan keluarga, bonus tahunan, pujian dan konseling. Kata Kunci : Hubungan Internal; Human Relations; Public Relations ABSTRACT The purpose of researching internal relations activities through human relations at PT. Dias Design Consult is to find out how company leaders carry out the principles of human relations in internal relations, in order to create harmonious relationships within the company effectively and efficiently. This study uses qualitative research methods with a series of case studies and constructive paradigms. The results of the study using the concept of POAC (Planning, Organizing, Actuating, Controling) company leaders in carrying out internal relations activities through human relations in maintaining, improving, maintaining and building harmonious relationships in the internal public apply the principles of human relations with activities between human relations which is to provide comfort and satisfaction through family gathering, annual bonuses, praise and counseling. Keywords : Internal Relations: Human Relations; Public Relations


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