National Single Sport, League, and Conference Networks

2020 ◽  
pp. 80-101
Author(s):  
William M. Kunz
Keyword(s):  
Sport League

Centrifugal Social Forces in a Youth Sport League

2005 ◽  
Vol 8 (1) ◽  
pp. 43-67 ◽  
Author(s):  
Laurence Chalip ◽  
E. Philip Scott
Keyword(s):  
Youth Sport ◽  
Social Forces ◽  
Sport League

Sport league website: an effective marketing communication tool for corporate sponsors

2017 ◽  
Vol 18 (3) ◽  
pp. 314-327 ◽  
Author(s):  
Doyeop Kim ◽  
Matthew Walker ◽  
Jun Heo ◽  
Gi-Yong Koo
Keyword(s):  
Academic Research ◽  
Future Research ◽  
Consumer Attitude ◽  
Communication Tool ◽  
Content Type ◽  
High Profile ◽  
Sport League ◽  
Sports Sponsorship ◽  
Website Interactivity ◽  
Main Effects

Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue. Design/methodology/approach The current study examined the influence of three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a sponsor-related variable (i.e. sponsor familiarity), on consumer attitude toward the sponsor ad and willingness to click on its banner ad. Hierarchical multiple regression analyses indicated three main effects. Practical implications are discussed with limitations and suggestions for future research. Findings This study found three important things. First, website interactivity played an important role in attitude toward the ad and willingness to click on the banner ad. Second, website fit influenced attitude toward the ad and willingness to click on the banner ad. Third, website credibility influenced attitude toward the ad. Originality/value The findings suggest that in order to maximize online sports sponsorship outcomes, companies must keep in mind that the interactivity between the web users and the site should be regarded as the most pragmatic result which could come from the online sports sponsorship territory.

The role and relevance of corporate social responsibility in sport: A view from the top

2010 ◽  
Vol 16 (4) ◽  
pp. 528-549 ◽  
Author(s):  
Kathy Babiak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
North American ◽  
Professional Sport ◽  
Stakeholder Perspectives ◽  
Sport League ◽  
Beneficial Impact ◽  
Corporate Social ◽  
The Impact

AbstractCorporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a company's commitment to minimizing or eliminating any harmful effects on society and maximizing its long-term beneficial impact (Mohr, Webb, & Harris, 2001). The purpose of this paper is (a) to improve our understanding of how North American professional sport league executives view CSR and (b) to consider how CSR activities contribute to these leagues. Interviews with four senior league executives provide perspective as to the role and relevance of social responsibility in North American professional sport. The paper discusses the impact of leadership on CSR and relates the topics covered from institutional, strategic, and stakeholder perspectives.

Between-seasons competitive balance in European football: review of existing and development of specially designed indices

2014 ◽  
Vol 0 (0) ◽  
Author(s):  
Vasileios Manasis ◽  
Ioannis Ntzoufras
Keyword(s):  
Empirical Investigation ◽  
Complex Structure ◽  
Competitive Balance ◽  
Premier League ◽  
Sport League ◽  
European Football ◽  
Using Data ◽  
English Premier League ◽  
Relative Quality

AbstractCompetitive balance is a key issue for any professional sport league substantiated by its effect on demand for league games or other associated products. This work focuses on the measurement of between-seasons competitive balance, the longest time-wise dimension, which captures the relative quality of teams across seasons. The review of the existing indices examines their applicability in the context of European football. Given that domestic championships are multi-prized tournaments, as opposed to the more common North American unitary structure with a single prize, a set of specially designed indices that capture the complex structure of European football are introduced. An empirical investigation, using data from the English Premier League, further elucidates the main features of all appropriate indices by exploring their value and trend. It may be inferred that between-seasons competitive balance in England worsens through seasons mainly due to the very low ranking mobility of the top teams through seasons.

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives

2021 ◽  
Vol 30 (1) ◽  
pp. 3-15
Author(s):  
François Rodrigue ◽  
Gashaw Abeza ◽  
Benoît Séguin ◽  
Eric MacIntosh
Keyword(s):  
Qualitative Method ◽  
Community Outreach ◽  
Professional Sport ◽  
Future Research ◽  
Structured Interviews ◽  
Sport Team ◽  
Sport League ◽  
Professional Sport Team ◽  
Practical Recommendations

This study explored stakeholders’ perspectives in building a professional sport franchise brand that is reentering the same marketplace for a third time following the folding of two previous franchises within the same sport league. To accomplish the study’s purpose, a qualitative method was employed where semi-structured interviews were conducted with 20 stakeholders of the reentering franchise. The findings uncovered five antecedents: game-extensions, owners’ credibility, community outreach, cross-promotions, and aligning with established brand. Theoretical contributions, practical recommendations, and directions for future research are provided.

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