Visual Information Centres – Element 5

2019 ◽  
pp. 69-80
Author(s):  
Ross Kenneth Kennedy
Keyword(s):  
Visual Information

Investigating the Multimodal Nature of Human Communication

2009 ◽  
Vol 23 (2) ◽  
pp. 63-76 ◽  
Author(s):  
Silke Paulmann ◽  
Sarah Jessen ◽  
Sonja A. Kotz
Keyword(s):  
Visual Information ◽  
Empirical Studies ◽  
Physical Property ◽  
Event Related Potentials ◽  
Accurate Information ◽  
Human Communication ◽  
Channel Condition ◽  
Prosodic Cues ◽  
Early Processing ◽  
Related Potentials

The multimodal nature of human communication has been well established. Yet few empirical studies have systematically examined the widely held belief that this form of perception is facilitated in comparison to unimodal or bimodal perception. In the current experiment we first explored the processing of unimodally presented facial expressions. Furthermore, auditory (prosodic and/or lexical-semantic) information was presented together with the visual information to investigate the processing of bimodal (facial and prosodic cues) and multimodal (facial, lexic, and prosodic cues) human communication. Participants engaged in an identity identification task, while event-related potentials (ERPs) were being recorded to examine early processing mechanisms as reflected in the P200 and N300 component. While the former component has repeatedly been linked to physical property stimulus processing, the latter has been linked to more evaluative “meaning-related” processing. A direct relationship between P200 and N300 amplitude and the number of information channels present was found. The multimodal-channel condition elicited the smallest amplitude in the P200 and N300 components, followed by an increased amplitude in each component for the bimodal-channel condition. The largest amplitude was observed for the unimodal condition. These data suggest that multimodal information induces clear facilitation in comparison to unimodal or bimodal information. The advantage of multimodal perception as reflected in the P200 and N300 components may thus reflect one of the mechanisms allowing for fast and accurate information processing in human communication.

Situational Factors Competing for Attention

2010 ◽  
Vol 22 (1) ◽  
pp. 2-13 ◽  
Author(s):  
Weiyu Zhang ◽  
Se-Hoon Jeong ◽  
Martin Fishbein†
Keyword(s):  
Task Performance ◽  
Visual Information ◽  
Situational Factors ◽  
Sexual Content ◽  
Sexually Explicit ◽  
Explicit Content ◽  
Audio Information

This study investigates how multitasking interacts with levels of sexually explicit content to influence an individual’s ability to recognize TV content. A 2 (multitasking vs. nonmultitasking) by 3 (low, medium, and high sexual content) between-subjects experiment was conducted. The analyses revealed that multitasking not only impaired task performance, but also decreased TV recognition. An inverted-U relationship between degree of sexually explicit content and recognition of TV content was found, but only when subjects were multitasking. In addition, multitasking interfered with subjects’ ability to recognize audio information more than their ability to recognize visual information.

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