Communication Accommodation Theory

2021 ◽  
pp. 130-142
Author(s):  
Jordan Soliz ◽  
Howard Giles ◽  
Jessica Gasiorek
2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Mercy Akrofi Ansah ◽  
Mercy Adzo Klugah

The relevance of language for quality healthcare delivery cannot be overemphasised. Within the framework of communication accommodation theory, this paper discusses language barriers in expatriate doctor–patient communication in three state-owned hospitals in Ghana, and the strategies employed by the medical personnel to bridge communication gaps. The study design is qualitative and the data were obtained through semi-structured interviews with 16 expatriate doctors, three nurses and three patients. Furthermore, observation of five patient–doctor interactions was undertaken and notes taken. Both datasets were then analysed using the qualitative conventional content analysis approach. The findings revealed that the expatriate doctors employed convergence strategies such as ad hoc interpreters, gestures, picture charts and electronic dictionaries to deal with language barriers. The study is expected to stimulate further research into innovative ways of dealing with language barriers in expatriate doctor–patient interactions.


2021 ◽  
Vol 25 (1) ◽  
pp. 62-81
Author(s):  
Rachyl Pines ◽  
Howard Giles ◽  
Bernadette Watson

Abstract Patient-perpetrated workplace violence (WPV) in healthcare is common. Although communication skills trainings are helpful, they may be strengthened by having a theoretical framework to improve replicability across contexts. This study developed and conducted an initial test of a training framed by Communication Accommodation Theory (CAT) using longitudinal mixed-methods surveys of healthcare professionals in an American primary care clinic to increase their self-efficacy, patient cooperation, and use of CAT strategies to de-escalate patient aggression. Results of the intervention indicate that the CAT training significantly increased professionals’ efficacy and reported patient cooperation over time. Findings showed that those who reported using more of the five CAT strategies also reported situations that they were able to de-escalate effectively. This initial test of a CAT training to prevent WPV demonstrates promise for the applicability of CAT strategies to de-escalate patient aggression, and the need to scale and test these trainings in settings that experience high WPV levels.


2021 ◽  
Vol 9 (4) ◽  
Author(s):  
Yuhuan Wang

This paper is mainly based on the topic of whether the theory of Communication Accommodation (CAT) is applicable in speeches and how the Empathy strategy is applied in speeches. A case study from a speech by Ambassador Cui Tiankai at the Welcome Dinner Hosted by Kentucky Governor Matt Bevin is analyzed as a sample of intercultural communication practice. The research analyzes and explores the origin of the CAT and its related theories as well as elaborates on similarity-attraction theory, social exchange theory, causal attribution, social identity theory and some major strategies such as convergence, divergence and over-convergence for the purpose of the applicability of CAT in speeches. What is more, empathy as an important strategy is illustrated in detail. After a careful analysis, it has been proved that it is effective and practical for the application of CAT in speeches. Furthermore, the application of Empathy strategy in speeches will create a rewarding outcome.


Multilingua ◽  
2019 ◽  
Vol 38 (3) ◽  
pp. 283-311
Author(s):  
Anastasia Nuworsu ◽  
Grace Diabah ◽  
Evershed Kwasi Amuzu

AbstractThis paper investigates the use of codeswitching at traditional inter-ethnic marriage ceremonies in the southern part of Ghana. The study site is Accra, the multilingual capital of Ghana which is located in the south of the country, and was selected due to the high frequency of inter-ethnic marriage ceremonies which take place there. The data analysed were audio-visual recordings of interactions at such ceremonies, collected, by (Nuworsu, Anastasia 2015: Language use in inter-ethnic marriage ceremonies in Greater Accra. MPhil. thesis, Department of Linguistics, University of Ghana, Legon.). They were complemented with observations made at the event grounds, as well as follow up interviews with key actors during and after the events. The theoretical framework employed is based on a combination of Giles’ Communication Accommodation Theory, Hymes’s Ethnography of Communication and Myers-Scotton‘s Markedness Model. It is found that bilinguals who speak on behalf of families participating in the ceremonies often use codeswitching in innovative ways to convey various social messages. Significant uses were: (i) speakers use codeswitching to converge toward the speech of their in-laws in a bid to decrease the social and linguistic distance between the two families and (ii) they use it as a divergence strategy to, for instance, increase the social and linguistic distance between them when they wish to accentuate an ideological, or any other, difference between them. Overall, the study contributes towards insights about inter-group language practices in multilingual African settings, especially in urban areas.


2019 ◽  
Vol 51 (1) ◽  
pp. 49-69
Author(s):  
Dongmei Li ◽  
Robert Kreuzbauer ◽  
Chi-yue Chiu ◽  
Hean Tat Keh

Although global brands entering local markets often use localized communication (i.e., incorporation of local cultural elements in their marketing communications), the fundamental question of when and why the local community would react favorably to this strategy is still not fully answered. This research draws on the communication accommodation theory to address this question. Results from four studies show that local consumers evaluate a global brand less positively when it incorporates high-symbolic (vs. low-symbolic) local cultural elements in its marketing communication. Notably, the positive effect of culturally polite communication on consumers’ evaluations of a global brand occurs only in the local market, but not when the communication occurs in another market. Moreover, localization efforts by a global brand result in a strong localness perception, which has a positive effect on brand evaluation. Indeed, a strong localness perception of the global brand could even overshadow the need for culturally polite communication.


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