Coubertin's humanism facing post-humanism – implications for the future of the Olympic Games*

Author(s):  
Otto J. Schantz
2010 ◽  
Vol 48 (1) ◽  
pp. 21-29
Author(s):  
Li-Hong Hsu

Visible or Invisible Games? A Critique on the Future of the World GamesAs the crowded calendar of world sport and the increasing competition between sporting festivals is likely to affect more second-tier global sporting festivals than the Olympic Games (Cashman 2004, p. 134), this paper attempts to answer a few questions concerning the future of the World Games, i.e. a multi-sport mega event. The first and primary question is whether it is worthwhile to host the World Games. In this paper reasoned justification will be provided with a critical eye. Furthermore, questions will be raised about the when and particularly about the where. The content of the World Games' programs will be briefly discussed and critically evaluated as well. As an example the author will use the 2009 World Games in Kaohsiung, Taiwan for discussion.


2009 ◽  
Vol 25 (1) ◽  
Author(s):  
Rasmus Klarskov Storm

Artiklen vurderer på baggrund af med Team Danmarks resultatkontrakter med Kulturministeriet og Team Danmarks efterspørgsel efter flere penge til elitearbejdet, den danske position i den internationale elitesportskapløb og indetificerer de problemstillinger, som organiseringen af dansk eliteidræt står over for. The Danish Standings in the International Sporting Arms Race – Post BeijingThe development within international elite sport has launched a global sporting arms race. As pointed out by international scholars, more and more countries develop medal capability investing ever more resources in the fight for international success. This international trend has affected the Danish context resulting in a growing political focus on international results. On the basis of the recent Danish rankings in the Olympic Games in China, the debate on Danish elite sport has intensified. Although the number of Danish medals reached the goal set for the games, the Danish elite sport organization, Team Denmark, subsequently demanded more capital for elite sport development claiming that without increased resources, Denmark will face decreasing results in the future. This article analyses the Danish position in the international sporting arms race together with identifying the challenges of Danish elite sport. Including identified factors of international sporting success, a brief performance analysis of the Danish model is carried out. Finally the appropriateness of increased funding for Team Denmark is discussed.


Author(s):  
Anthony W. Pereira

‘Brazil hosts the Olympic Games’ examines the opening ceremony of the 2016 Olympic Games in Rio de Janeiro on 5 August 2016. This was the first time the games took place in South America. Watched live by hundreds of millions of people around the world, the four-hour ceremony reveals something about Brazil and its national experience. It provides insights into what makes Brazilians proud to be Brazilian, as well as anxieties behind those sources of pride. The themes concern the importance of nature and its preservation; the importance of the future in Brazilians’ view of the world; Brazil’s alleged vocation for peaceful inclusion; and the informality of the Brazilian way of getting things done.


2014 ◽  
Vol 8 (2) ◽  
pp. 97-104
Author(s):  
Radek Tahal

One of the effective tools in marketing communication is connecting a company brand with a well known person. Such celebrity is then called brand ambassador. This paper presents the analysis of the representative marketing survey which aimed at identifying the best known Czech sports celebrities. The research is being conducted as a tracking one. That´s why this study compares familiarity and popularity of Czech sportspersons before and after the Olympic Games in Sochi. The respondents were also asked in what extent they want the celebrity to be medialized in the future. The research also brings data for creating a perception map that is based on the methodology known as “Need Scope”. This method puts forward the layout of the emotional attributes that respondents correlate with the celebrity. All these characteristics can be successfully used when matching the celebrity with the most adequate brand.


2012 ◽  
Vol 47 (3) ◽  
pp. 379-396
Author(s):  
Andreas Selliaas

In this article I argue that the development of measures against terrorism at the Olympics from the Munich Games in 1972 until today has fostered new national and international security cooperation for the benefit of non-Olympic events. Also I argue that the security organization of the Olympics at present is in a state of Olympic Stress Syndrome. Central to the future organizers of the Olympic Games will be the costs of securing such events, as well as the willingness of spectators and athletes to participate in a sporting event where there is an ever-increasing focus on security and terrorism. Perhaps this heightened focus on security will make the Olympics less interesting – not only for participants and organizers, but also for terrorists?


2015 ◽  
Vol 1 (2) ◽  
pp. 108-116 ◽  
Author(s):  
Stefan Hartman ◽  
Tjeerd Zandberg

Purpose Mega sport events (MSE) are immensely popular but also highly criticized because these include large public budgets and involve politically sensitive topics. In this context, there is an increasing attention toward legacy planning, the effort to confer long‐term benefits to a host destination through organizing MSEs, such as the Olympic Games. When it comes to event planning, large‐scale master plans are a common approach. However, in the Netherlands the authors see that an alternative development model is pursued called the Dutch Approach to prepare for the possible candidature to host the Olympic Games of 2028. This paper aims to analyze this approach with a specific focus on whether this approach has the potential to result in a positive legacy. Design/methodology/approach The research involves a literature review which distinguishes factors that positively or negatively influence event legacies. This results in a framework which is used as a guide for a content analysis of data on the Dutch Approach. Hence, data are obtained from analyzing academic and professional literature, policy documents, research reports, and newspaper articles on the Dutch Olympic ambitions, and the planning approach thereof. Moreover, data are derived from a study by the authors on the development of the area “Sportas Amsterdam”. Findings The research identifies factors that can contribute positively and negatively to the legacy of events. It provides a unique insight into the planning process of The Netherlands in the context preparing a bid for the Olympic Games of 2028. What can be learned from the Dutch Approach is that planning for a positive legacy is a long‐term and complex process that heavily relies on the support of a range of stakeholders. Due to the range of actors involved, it involves much negotiations and becomes increasingly difficult to achieve consensus. Research limitations/implications The paper provides a reflection on the concepts of legacy and legacy planning, and outlines a set of propositions concerning the future of MSEs that present an agenda for further research. By doing to, the paper highlights the importance of focusing on how the relations between stakeholder involvement, planning approaches, and types of urban regimes influence the extent to which a positive legacy can be achieved. Originality/value The paper provides a state of the art overview of contributions on event legacy and legacy planning. It draws attention to conditions for positive legacies and implications for planning and governance approaches. It is argued that a top‐down government‐led approach to a MSE will probably have less impact on future tourism compares to the Dutch Approach.


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