Air Travel and the Implications for Relationships

2017 ◽  
pp. 84-98
Keyword(s):  
Author(s):  
Geoffrey Jones

This chapter examines the scaling and diffusion of green entrepreneurship between 1980 and the present. It explores how entrepreneurs and business leaders promoted the idea that business and sustainability were compatible. It then examines the rapid growth of organic foods, natural beauty, ecological architecture, and eco-tourism. Green firms sometimes grew to a large scale, such as the retailer Whole Foods Market in the United States. The chapter explores how greater mainstreaming of these businesses resulted in a new set of challenges arising from scaling. Organic food was now transported across large distances causing a negative impact on carbon emissions. More eco-tourism resulted in more air travel and bigger airports. In other industries scaling had a more positive impact. Towns were major polluters, so more ecological buildings had a positive impact.


Author(s):  
Susanna Alexius

Markets are interlinked in the sense that the organization of one market affects the functioning of other markets. Sellers whose sales are affected by shortcomings in another market may try to reorganize that market. In this chapter, the phenomenon of market organization across market borders is illustrated through empirical examples of how businesses in side markets such as the hotel, train, boat, and air travel markets have become active organizers of the Swedish taxi market. The Swedish state ‘deregulated’ taxi services, abolishing several organizational elements. The new situation led to severe problems for sellers in other markets who intervened and succeeded in increasing the degree of organization substantially, differently in different local markets. The taxi market is now as organized as it was prior to the ‘deregulation’, but in a different way and with different organizers.


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