«Incessant worry» - this phrase-meme actively «walks» on social networks and has already become part of the language of everyday life. It is usually used in a somewhat ironic sense. But at the same time, in my opinion, this irony really contains a deep understanding of «what is happiness in Ukrainian». Cordocentrism is considered one of the characteristic features of the Ukrainian mentality. And also antheism (kinship with the native land) and execution (dominance in the psyche of the «feminine principle», but is not synonymous with femininity). All these features have found their embodiment, among other things, in art. And it is precisely the «Incessant worry» that reflects the cordocentrism of the Ukrainian character, and hence the understanding of happiness in Ukrainian. In pursuit of the material components of our everyday life, we have forgotten that happiness is harmony, it is order within ourselves and the creation of a positive attitude around us. Happiness in Ukrainian is coziness, cute little things that make our life more pleasant, it is pleasure from the work that you do, it is your health and your loved ones. And then this «Incessant worry» of Cossack Mamai, a warrior-wise man, in combination with a reeled doll (motanka), acquire a modern sound in our present. It has gone through difficult centuries, tempered in the whirlwind of complex life's vicissitudes and remains national archetypes, the cores of Ukrainian spiritual culture. KEY WORDS: «Incessant worry», happiness in Ukrainian, archetype, cordocentrism, reeled doll, Cossack Mamai.