scholarly journals Enhancing E-commerce by Website Quality

Author(s):  
Renata Bilkova ◽  
Hana Kopackova

Competition among e-commerce sites challenges their providers to look for new ways of customer attraction. Website quality can be included among the fundamental tools (along with the information and service quality) to attract and retain customers. In this article is described experiment covering establishment of e-shop as the competitor to producer website. New e-shop has defined terms, services are assured by producer therefore the only way how to compete is through website quality. During the reporting period producer applied discount actions, which allow us to determine the influence of the price and non-price competition.

2017 ◽  
Vol 15 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Edward Shih-Tse Wang

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Debarati Basu ◽  
Kamalika Chakraborty ◽  
Shabana Mitra ◽  
Nishant Kumar Verma

Purpose Firms are increasingly making customers key stakeholders in their greening processes, requiring them to voluntarily use their resources to benefit the firm. In this context, this paper develops a new construct – tangible customer citizenship behaviour (CCB), i.e. voluntary participation of customer in operational processes of the company beyond normal requirements of exchange. This requires more involvement than the already documented intangible CCB. The purpose of the paper is to then explore whether service quality (SQ) (online and offline) influences such voluntary customer reciprocity in greening. Design/methodology/approach This study used a virtual survey among 400 customers of e-commerce firms that have adopted greening practices requiring customer engagement and regressions were used to test the hypotheses. Findings The authors find that both online and offline SQ positively impact intangible CCB but have no impact on customer greening reciprocity (tangible CCB). Additionally, the authors find that offline SQ positively impacts customer greening awareness. However, in spite of the presence of greening awareness and display of intangible CCB, SQ does not have any impact on greening reciprocity. Originality/value This study introduces to literature a more tangible form of voluntary behaviour on the part of the customer, i.e. tangible CCB or reciprocity. To the best of the authors’ knowledge, it is also one of the first to study the customer as an important stakeholder and participant in a business-to-consumer firm’s operating processes, particularly in greening which has no direct impact on the firm’s core offering. The focus on greening in the Indian context is also novel given the greening costs and requirements and the price competition are very different in emerging market contexts where e-commerce firms are experiencing the maximum growth.


Author(s):  
Edward Shih-Tse Wang

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.


2018 ◽  
Vol 16 (3) ◽  
pp. 64-77 ◽  
Author(s):  
Wu Yanyan

With the development of e-commerce, online shopping for agricultural products has been more popular. And how to improve consumer's satisfaction has become more important. Literature review shows that few researches on online purchasing agricultural food focus on the consumers' satisfaction. This article designs a questionnaire, including 20 factors based on agricultural product characteristics, website quality and service quality to evaluate consumers' satisfaction. The evaluation shows that service quality, agricultural products' safety, brand and website quality significantly impact consumer satisfaction. Moreover, service quality is the most important factor. Finally, some recommendations are made in this article to develop cold chain logistics system, strictly control the agricultural products quality, build an agricultural products brand, improve the quality of agricultural product websites and strengthen policy control and guidance.


1996 ◽  
Vol 7 (2) ◽  
pp. 33-42 ◽  
Author(s):  
Jos Lemmink ◽  
Martin Wetzels ◽  
Kitty Koelemeijer

In today's marketplace for fast‐moving consumer goods, many brands exist with similar characteristics. Development and maintenance of product differentiation becomes increasingly difficult to realize for manufacturers. Consequently, non‐price competition particularly by offering high quality customer services, becomes increasingly important as a marketing instrument by producers towards distributors. In this article, an empirical investigation has been conducted into the interrelationships between customer services offered by an international beverage manufacturer and customer sentiments towards partnership and dependence. It appears that despite the well‐established premium brand offered by the manufacturer and the context of a long‐term relationship, customer service significantly affects customer dependence and closeness of the relationship. Furthermore, a high degree of partnership increases customer perceptions of dependence and quality of services. In the long run, manufacturer‐distributor relationships striving for service quality and partnership will benefit from mutual reinforcement.


2011 ◽  
Vol 6 (1) ◽  
pp. 61
Author(s):  
Leslie Bussert

A Review of: Chua, A. Y. K., & Goh, D. H. (2010). A study of Web 2.0 applications in library websites. Library & Information Science Research, 32(3), 203-211. Objective – To determine the prevalence and use of web 2.0 applications in library websites and to determine whether or not their presence enhances the quality of the sites. Design – Content analysis. Setting – Public and academic libraries in North America, Europe, and Asia. Subjects – A total of 120 academic and public library websites in English. Methods – This study identified and selected library websites from academic and public libraries using a combination of directories, ratings reports, and ranking lists from three geographic regions. Over a four-month period in 2009, three coders conducted a three-step content analysis of the selected library websites. This analysis was conducted after having established inter-coder reliability using Cohen’s Kappa and analytic procedure familiarity, using a randomly selected pilot set of 30 library websites. The remaining 90 websites were evenly distributed among the three coders for analysis. They determined whether web 2.0 applications were present, examined how those applications were used, and gave an overall appraisal of website quality. Coders inspected library website links, conducted site searches, used search engines, and searched within major social networking sites to determine the presence of web 2.0 applications. A quality framework classification scheme was used during coding to identify how the web 2.0 applications were being used within library websites. This framework was established around four dimensions of library services: information acquisition (blogs and wikis), information dissemination (Rich Site Summary, or “RSS”), information organization (social tagging), and information sharing (social networking and instant messaging). A five-point Likert scale was also used in concert with a website quality evaluation framework to assess the quality of the library websites. This framework included three aspects of website quality: system quality, information quality, and service quality. A combination of statistical techniques such as Chi-square analysis, Cramer’s V, analysis of variance, Tukey’s statistic, and multiple regression were then used to analyze the findings. Main Results – Web 2.0 applications have been adopted by libraries across North America, Europe, and Asia. The most popular web 2.0 applications were blogs (56.6%), RSS (50%), and instant messaging services (46.6%) while less prevalent were social networking services (20%), wikis (16.6%), and social tagging applications (16.6%). The extent of libraries’ adoption of web 2.0 applications also varied according to region. North American libraries used all web 2.0 applications most consistently and were more attuned to heavier users, particularly with regard to information sharing applications (e.g., instant messaging, social networking). European libraries lagged behind those in Asia in embracing information acquisition applications (e.g., blogs, wikis) but were comparable to other regions. Social networking services and instant messaging were strongly associated with region; RSS, blogs, and social tagging showed moderate to moderately strong associations; and only wikis did not demonstrate a statistically significant association with region. This study also identified how web 2.0 applications were being used. Blogs were used to generate interest, engage users, and endear users to library personnel, while wikis culled resources from users thematically. RSS feeds communicated news, events or resource updates, and were also used in combination with library blogs. Social tagging invited users to save, organize, and share information, while some websites used librarian-generated tags for search and discovery or included them as tag clouds in library blogs. Instant messaging was used to assist users synchronously during scheduled timeslots; meanwhile, social networking sites offered alternate channels to communicate and build connections with users. The authors found a relationship between website quality and the presence of web 2.0 applications based on the criteria presented in their quality evaluation framework. Applications facilitating information sharing (i.e., social networks and instant messaging) had a stronger influence on a website’s overall quality than those being used for information acquisition and dissemination (i.e., RSS, wikis, and blogs). Web 2.0 applications among academic and public libraries shared a similar level of presence on the library websites; therefore, the type of library is not associated with the quality of the library website. North American websites tended to be higher in quality than European or Asian library websites, and differences in quality between European and Asian sites were insignificant. Conclusion – This study reveals that libraries in various geographic regions adopt web 2.0 applications differently. Web 2.0 applications in library websites enhance users’ experience with library resources and support their interests. Library websites are implementing web 2.0 applications in a myriad of ways, including using these applications in concert with one another to increase user engagement. The presence of web 2.0 applications strongly affects service quality but only weakly influences information quality.


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