Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

2017 ◽  
Vol 15 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Edward Shih-Tse Wang
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Relationship Commitment ◽  
Equation Modeling ◽  
System Quality ◽  
Price Fairness ◽  
Online Retail ◽  
Website Quality ◽  
Hedonic Value ◽  
Utilitarian Value

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

2021 ◽  
pp. 429-442
Author(s):  
Edward Shih-Tse Wang
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Relationship Commitment ◽  
Price Fairness ◽  
Online Retail ◽  
Website Quality ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Online Shoppers ◽  
Online Stores

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

scholarly journals THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

2020 ◽  
Vol 21 (2) ◽  
pp. 613-622
Author(s):  
Tri Yulistyawati Evelina ◽  
Andriani Kusumawati ◽  
Umar Nimran ◽  
Sunarti
Keyword(s):  
Customer Satisfaction ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Social Value ◽  
Equation Modeling ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
The Social ◽  
Customer Satisfaction Survey

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with the WarpPLS tool version 6.0 which was then analyzed through Inferential Statistics analysis. The results of the study showed that utilitarian value significantly influences customer satisfaction. Hedonic value significantly influences customer satisfaction. However, the findings showed that social value did not have a significant effect on customer satisfaction, meaning that the level of the social value of e-commerce customers does not have a significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences customer satisfaction.

D. Pengaruh Nilai Utilitarian Dan Nilai Terhadap Loyalitas Pelanggan

2017 ◽  
Vol 2 (1) ◽  
pp. 35
Author(s):  
Agung Mudrajat ◽  
Eryana Setyarti ◽  
Ronny Susilo Winasis
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Probability Sampling ◽  
Hedonic Value ◽  
Utilitarian Value

Studi ini bertujuan untuk menguji dan menganalisis Pengaruh Utilitarian Value, Hedonic Value terhadap  Kepuasan Pelanggan serta Loyalitas Pada Pelanggan Kedai Kopi Modern Di Surbaya. Studi ini dilakukan pada pelanggan kedai kopi modern  (Coffee shop) di Surabaya. Sesuai dengan data yang diperoleh dari Dinas Pariwisata Surabaya ada 14 kedai kopi modern dengan outlate sebanyak 41 gerai yang tersebar di Surabay.Sample yang digunakan dalam studi ini adalah pelanggan kedai kopi modern (coffee shop) di Surabaya sebanyak 600, teknik sampling menggunakan non probability sampling, yaitu dengan accidental sampling yang ditemui  peneliti pada saat menggunjungi kedai kopi modern dan penentuan besaran jumlah responden pada masing-masing kedai kopi dengan menggunakan prosentase  didasarkan pada jumlah kedai kopi yang ada di Surabaya. Teknik analisis dalam studi ini menggunakan structural equation modeling (SEM) dengan program AMOS 18. Kesimpulan hasil studi ini adalah :  utilitarian value tidak berpengaruh signifikan terhadap kepuasan pada pelanggan kedai kopi modern. hedonic value  berpengaruh signifikan terhadap kepuasan pada pelanggan kedai kopi modern. utilitarian value tidak berpengaruh signifikan terhadap loyalitas pelanggan kedai kopi modern. hedonic value berpengaruh signifikan terhadap loyalitas pelanggan kedai kopi modern

scholarly journals Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

2018 ◽  
Vol 10 (12) ◽  
pp. 4849 ◽  
Author(s):  
Shuiqing Yang ◽  
Xianwu Zeng
Keyword(s):  
Neural Network ◽  
Network Analysis ◽  
Social Influence ◽  
Structural Equation ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Neural Network Analysis ◽  
Continuance Intention ◽  
Hedonic Value ◽  
Utilitarian Value

Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile government microblogs from a value-based perspective. A structural equation modeling (SEM)-neural network combined method was used to test the proposed model by using data collected from 301 mobile government microblog users in China. The SEM analysis shows that social influence, perceived interactivity, and perceived mobility positively affect citizens’ utilitarian value and hedonic value, which further affects their continuance intention. The significant factors obtained from the SEM are used as input for a neural network analysis to calculate their relative impacts. The results of the neural network analysis showed that perceived mobility is the most important factor influencing utilitarian value, while social influence is the most significant factor affecting hedonic value. The normalized importance of utilitarian value on continuance behaviors is larger than that of hedonic value.

Examining the factors influencing user satisfaction and loyalty on paid knowledge platforms

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaopu Jin ◽  
Fang Xu
Keyword(s):  
Service Quality ◽  
User Satisfaction ◽  
Structural Equation ◽  
Perceived Value ◽  
New Product ◽  
Survey Method ◽  
Content Type ◽  
Hedonic Value ◽  
Factors Influencing ◽  
Utilitarian Value

PurposeThe purpose of this study is to draw on the updated information system success model, perceived value and new product novelty to identify the factors that may influence user satisfaction and loyalty with paid knowledge platforms.Design/methodology/approachThe authors used the survey method to collect 540 valid sample data. The structural equation modelling (SEM) technique was employed to test the proposed research model and hypotheses.FindingsThe findings suggested that system, information and service quality significantly affected the perceived utilitarian value, while service quality and new product novelty had significant impact on perceived hedonic value. Besides, both the perceived utilitarian value and the perceived hedonic value had a significant effect on user satisfaction and further significantly impacted user loyalty. The authors also found user differences, including gender, education level and use frequency, which had a significant influence on perceived utilitarian value, perceived hedonic value and user loyalty.Research limitations/implicationsThe results can help researchers and practitioners better understanding the factors that influence user satisfaction and loyalty with paid knowledge platforms.Originality/valueThe authors applied the theories of perceived value, new product novelty and user loyalty to the domain of paid knowledge platforms and explored the factors influencing the user satisfaction and loyalty to paid knowledge platforms.

Mobile hotel reservations and customer behavior: Channel familiarity and channel type

2020 ◽  
pp. 135676672095212
Author(s):  
Jinkyung Jenny Kim ◽  
Bee-Lia Chua ◽  
Heesup Han
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Customer Behavior ◽  
Third Party ◽  
Equation Modeling ◽  
Hedonic Value ◽  
The Third ◽  
Multiple Group ◽  
Utilitarian Value ◽  
Channel Type

The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the research hypotheses were tested using structural equation modeling and multiple-group analyses. The casual relationships proposed among the study variables were found to all be significant, and the importance of the utilitarian value was substantiated. Moreover, the analysis results denoted that the channel familiarity is an important moderator that affects the strength of the relationships between (1) the attitude and the reuse intention and (2) satisfaction and the reuse intention, which suggests that a different approach should be arranged for novice and expert users. Also, channel type moderated the links between (1) hedonic value and satisfaction, (2) utilitarian value and satisfaction, (3) attitude and the reuse intention, and (4) satisfaction and the reuse intention, which separately provided more relevant implications for the hotel owned and the third-party owned channels.

Consumer online flow experience

2017 ◽  
Vol 117 (10) ◽  
pp. 2452-2467 ◽  
Author(s):  
Chi-Hsun Lee ◽  
Jyh Jeng Wu
Keyword(s):  
Perceived Control ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Flow Experience ◽  
Research Model ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Online Consumer

Purpose The purpose of this paper is to investigate the consumer experience of flow in an online consumer shopping environment and use online consumer participants to examine how consumer pursuit of shopping value links in turn affects their satisfaction and unplanned purchase behavior. Design/methodology/approach The research model was tested using the data collected from 363 valid questionnaires. Structural equation modeling was employed to verify and validate the research model. Findings The results of this study show that perceived control of flow and concentration will positively affect consumer utilitarian value, while concentration and cognitive enjoyment will positively affect hedonic value. Further, the effect of utilitarian value on satisfaction is greater than that of hedonic value. Finally, hedonic value positively affects unplanned buying behavior. This research results may serve as a reference for online store operators. Research limitations/implications This study used cross-sectional data for its cause and effect analysis. Long-term conclusions based on this study are not possible. Future scholars may consider using a longitudinal approach. Practical implications The results of this study clearly demonstrate that e-commerce operators must construct environments that create flow experiences for shoppers by increasing their perceived control, concentration, and cognitive enjoyment. Doing so will create both utilitarian and hedonic values, making consumers feel satisfied with their shopping experience and leading them to make purchases not originally planned in their shopping list. Originality/value This study’s major contribution is its successful linkage of the dimensions of flow experience to purchase values. Moreover, it confirms that when online shoppers have an unselfconscious flow experience, they will experience both utilitarian and hedonic values, thus increasing their satisfaction.

The System Quality and Customer Satisfaction with Website Quality as Mediator in Online Purchasing: A Developing Country Perspectives

2021 ◽  
pp. 2516600X2199194
Author(s):  
Anil Kumar ◽  
Suman Lata
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
System Quality ◽  
Website Quality ◽  
The Impact

The present era sees an increasing trend of online purchasing all over the globe, and India is no more an exception. India is likely to become the hub for online market because it is second in terms of population in the world. The study is an effort to understand whether system quality really matters for customer satisfaction, particularly in developing countries, and the website quality works as a mediator or not. The study proposes the theoretical framework of the impact of system quality on customer satisfaction after a rigor literature review. With the help of purposive sampling, data were collected and model tested using partial least square structural equation modeling (PLS-SEM). The results show that system quality and website quality have a direct and positive impact on customer satisfaction and website quality partially mediated. Based on these empirical findings, managerial implications, limitations, and recommendations for further future research are given in the study.

scholarly journals Analisis Keberhasilan Enterprise Resource Planning Menggunakan Model DeLone and McLean Tingkat Individual

2020 ◽  
Vol 6 (1) ◽  
pp. 64-73
Author(s):  
Mochamad Rizky Ilmawawn ◽  
Vera Pujani
Keyword(s):  
Structural Equation Modeling ◽  
Service Quality ◽  
Enterprise Resource Planning ◽  
Structural Equation ◽  
Information Quality ◽  
Resource Planning ◽  
Equation Modeling ◽  
System Quality ◽  
Delone And Mclean

Saat ini organisasi sangat bergantung pada sistem informasi untuk meningkatkan kinerja mereka dan tetap kompetitif. Begitu pula dengan perusahaan manufaktur, sebagai sebuah organisasi yang memiliki bisnis proses yang sangat besar perlu mengimplementasikan ERP (Enterprise Resource Planning) dari SAP. Pengukuran keberhasilan atau efektivitas sistem informasi (SI) sangat penting untuk menilai dan keefektifan tindakan manajemen IS dan investasi IS. Analisis keberhasilan SI dilakukan dengan DeLone dan McLean’s sistem informasi sukses model yang memiliki enam dimensi dalam kerangka kerjanya yaitu: information quality (kualitas informasi), system quality (kualitas sistem), service quality (kualitas layanan), extended use (pengembangan penggunaan), user satisfactory (kepuasan user), dan individual benefit (manfaat individu). Penelitian ini menggunakan metode penelitian kuantitatif dan survei terhadap 239 karyawan sebuah perusahaan manufaktur yang ada di Kota Padang. Data yang diperoleh diolah menggunakan Structural Equation Modeling (SEM) dengan menggunakan software AMOS. Hasil dari penelitian ini menunjukkan model penelitian yang diajukan memiliki kesesuaian yang baik dengan data. Kemudian dari delapan (8) hipotesis yang diuji, seluruh hipotesis tersebut didukung oleh data yang diteliti menunjukkan bahwa semua dimensi berpengaruh secara signifikan terhadap penggunaan individu.

Investigating the Motives of Customers' Continuance Intentions towards Online Reservation

2016 ◽  
pp. 1509-1533
Author(s):  
Samar Mouakket
Keyword(s):  
Service Quality ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Quality Model ◽  
Utilitarian Value ◽  
Quality Dimensions ◽  
Online Reservation

Despite the growth in online reservation in recent years, research surrounding customer continuance intentions regarding this service remains insufficient. This research attempts to fill this gap by integrating the e-service quality model with the expectation–confirmation model (ECM) to measure continuance intentions regarding online reservation. Data was collected from a survey of users who have prior online reservation experience at two universities in the United Arab Emirates. Statistical analysis was performed to test the relationships among the different research variables using structural equation modeling (SEM). The results show that all the e-service quality dimensions proposed in this study significantly affect utilitarian value, with the exception of e-service quality related to responsiveness. Furthermore, utilitarian values positively influence hedonic values and both utilitarian and hedonic values have a positive influence on satisfaction. Finally both subjective norms and satisfaction are significantly associated with continuance intentions regarding online reservation. Implications of the study and directions for future research are provided.

Sign in / Sign up

Export Citation Format

Share Document