The Effect of Marketing Using Sports Teams on Corporate Image : Focusing on Professional Basketball Team

2021 ◽  
Vol 19 (4) ◽  
pp. 835-845
Author(s):  
Sang-Ho Han ◽  
Keyword(s):  
Corporate Image ◽  
Sports Teams ◽  
Professional Basketball ◽  
Basketball Team

Dunky the Frog and the Politics of Irony

2007 ◽  
Vol 24 (3) ◽  
pp. 241-260 ◽  
Author(s):  
Sean Brayton ◽  
Ted Alexander
Keyword(s):  
Identity Politics ◽  
Power Relations ◽  
Reading Strategy ◽  
French Canadian ◽  
Critical Research ◽  
Professional Basketball ◽  
Basketball Team ◽  
Alternative Reading

Although scholars have used poststructural and postmodern frameworks to understand the power relations of sport, critical research has rarely considered a politics of irony in the sporting realm. Using the controversial frog logo of Québec City’s professional basketball team, we explore irony as a reading strategy and method of critique that is already ambivalent. As a self-directed stereotype, Dunky the Frog is unique in its emergence through irony. It appears to be an offensive anti-French mascot intended by the team’s French Canadian owner to be an innocuous comic prop. This ironic use of frog imagery places the competing desires of liberalist sublimation and French Canadian self-representation into an irresolvable contradiction, one that encourages an alternative reading of mascot controversies and identity politics.

Individual Recovery Profiles in Basketball Players

2015 ◽  
Vol 18 ◽  
Author(s):  
Jordi Moreno ◽  
Juan Ramos-Castro ◽  
Gil Rodas ◽  
Joan R. Tarragó ◽  
Lluís Capdevila
Keyword(s):  
Heart Rate ◽  
Heart Rate Variability ◽  
Individual Differences ◽  
Multidisciplinary Approach ◽  
Recovery Process ◽  
Stress Recovery ◽  
Basketball Players ◽  
Professional Basketball ◽  
Recovery Strategies ◽  
Basketball Team

AbstractIn the sport context, recovery has been characterized as a multifactor process (physiological, psychological, behavioral, social, etc.). This study takes a multidisciplinary approach to find psychophysiological markers of the stress-recovery process. It aims to determine how athletes’ specific recovery actions relate to their perceptions of recovery, and Heart Rate Variability (HRV). A total of 196 assessments were analyzed from 6 players on a men’s professional basketball team within the Liga LEB Oro basketball federation (2012/2013 season). Perceptions of recovery, recovery strategies, and HRV were recorded. The results show a pattern of individual differences in behavior related to athletes’ recovery actions and HRV profiles throughout the season (p < .05). Moreover, we observed that each player had different recovery needs. In light of these results, we suggest an individualistic approach to evaluating and monitoring recovery to attend more accurately to each player’s recovery needs.

Analysis of the injuries of a professional basketball team during 22 seasons attended by the same physiotherapist

2019 ◽  
Vol 54 (204) ◽  
pp. 139-147 ◽  
Author(s):  
Toni Bove ◽  
Gil Rodas ◽  
Carles Pedret ◽  
Francisco Esparza ◽  
Martí Casals
Keyword(s):  
Professional Basketball ◽  
Basketball Team

scholarly journals Implementation of a custom-made mouthguard in a professional basketball team

2019 ◽  
Vol 3 (4) ◽  
pp. 25-32 ◽  
Author(s):  
A Moreira, ◽  
◽  
J Mendes, ◽  
E Fonte, ◽  
D Ferreira, ◽  
...  
Keyword(s):  
Professional Basketball ◽  
Custom Made ◽  
Basketball Team
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