scholarly journals FACTORS INFLUENCING CONSUMERS IN USING SHOPEE FOR ONLINE PURCHASE INTENTION IN EAST COAST MALAYSIA

2021 ◽  
Vol 3 (1) ◽  
pp. 45-56
Author(s):  
CHEE CHING KIEW ◽  
◽  
ZUHA ROSUFILA ABU HASAN ◽  
NADIA ABU HASAN
Keyword(s):  
Purchase Intention ◽  
East Coast ◽  
Online Purchase ◽  
Factors Influencing

scholarly journals Factors Influencing Online Purchase Intention of Shopee’s Consumers in Malaysia

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Lee Jing Ru ◽  
Tan Owee Kowang ◽  
Choi Sang Long ◽  
Fong Sook Fun ◽  
Goh Chin Fei
Keyword(s):  
Purchase Intention ◽  
Online Purchase ◽  
Factors Influencing

scholarly journals To Buy or Not to Buy: Factors that Influence Consumers’ Intention to Purchase Grocery Online

2020 ◽  
Vol 19 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Sook Fern Yeo ◽  
◽  
Cheng Ling Tan ◽  
Kah Boon Lim ◽  
Jia Hui Wan ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Factors Influencing

The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods they purchase online. This is a barrier for consumers when making decisions about buying grocery online. The purposive sampling technique was most suitable for this study because online grocery shoppers are in a better position to provide the information required for this study. The questionnaires were distributed to 248 respondents in Melaka and Johor Bahru, Malaysia and only 200 were usable for analysis. The outcome of the research indicated that perceived risk, attitude, subjective norm, and perceived ease of use were factors influencing consumers’ online purchase intention of online groceries. Therefore, online grocery sellers need to take all these factors seriously to participate in a competitive industry. Keywords: website trust, online grocery, subjective norm, purchase intention, Malays

scholarly journals Factors influencing online purchase intention of smartphones: A hierarchical regression analysis

2018 ◽  
Vol 5 (1) ◽  
pp. 1496612 ◽  
Author(s):  
Rex P. Bringula ◽  
Shirley D. Moraga ◽  
Annaliza E. Catacutan ◽  
Marilou N. Jamis ◽  
Dionito F. Mangao ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Online Purchase ◽  
Factors Influencing

Factors Influencing Online Purchase Intention in Qatar

2021 ◽  
Vol 17 (3) ◽  
pp. 1-21
Author(s):  
Lubna Alkailani ◽  
Emad Ahmed Abu-Shanab
Keyword(s):  
Credit Card ◽  
Purchase Intention ◽  
Future Research ◽  
Payment Method ◽  
Online Questionnaire ◽  
Moderation Effect ◽  
Online Purchase ◽  
Factors Influencing ◽  
Online Stores ◽  
Card Payment

This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as a moderator. A total of 283 valid responses were collected from Qatari residents through an online questionnaire and analyzed the data to test the research hypotheses. The findings of this research indicated that all proposed factors significantly influenced online purchase intention. Results also indicated that there is no moderation effect of payment method on the proposed hypotheses. Further investigations revealed that all proposed factors significantly affect the online purchase intention for customers who prefer to use credit card payment. Managerial implications and recommendations were presented in addition to the study limitations and suggestions for future research.

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