To buy or not to buy: factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Sunildro L.S. Akoijam ◽  
Sultana B.A. Mazumder
Keyword(s):  
Purchase Intention ◽  
Personal Care Products ◽  
Consumer Electronics ◽  
Personal Care ◽  
Online Purchase ◽  
Factors Influencing

scholarly journals FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS

2019 ◽  
Vol 3 (2) ◽  
pp. 421
Author(s):  
Hanif Adinugroho Widyanto ◽  
Muhammad Khalil Irfanur
Keyword(s):  
Marketing Strategy ◽  
Multiple Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Personal Care Products ◽  
Valuable Insight ◽  
Personal Care ◽  
Faith Based ◽  
Factors Influencing

Tujuan dari penelitian ini adalah untuk menemukan faktor-faktor yang mempengaruhi minat membeli konsumen terhadap produk perawatan pribadi yang tersertifikasi halal. Faktor-faktor yang mempengaruhi niat membeli konsumen adalah religiusitas, kesadaran halal, sertifikasi halal, persepsi pribadi tentang masyarakat, dan pemasaran halal. Penelitian ini menggunakan metode survei dengan kuesioner sebagai instrumen untuk mengumpulkan data dan diberi skor menggunakan Skala Likert dan dianalisa dengan metode regresi berganda pada aplikasi SPSS 24. Penelitian ini dilakukan di wilayah Jabodetabek dengan total 309 responden. Hasil penelitian ini menunjukkan bahwa religiusitas dan kesadaran halal tidak memiliki pengaruh signifikan terhadap niat beli untuk produk perawatan pribadi bersertifikat halal. Selain itu, sertifikasi halal, persepsi pribadi dan masyarakat, dan pemasaran halal ditemukan memiliki pengaruh signifikan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Semua variabel memiliki pengaruh signifikan secara simultan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Hasil dari penelitian ini dapat memberikan masukan bagi perusahaan terkait pentingnya melakukan sertifikasi halal bagi produk perawatan pribadi yang mereka produksi agar dapat meningkatkan minat membeli konsumen, dan menentukan secara tepat strategi pemasaran mereka. The purpose of this research was to find out the factors influencing consumer’s purchase intention toward halal-certified personal care products. The factors influencing consumer’s purchase intention investigated in this study were religiosity, halal awareness, halal certification, personal societal perception, and halal marketing. This research is a quantitative research with questionnaire as the instrument to gather the data and was scored using the Likert Scale and analyzed with multiple regression on SPSS 24. This research was conducted in the Greater Jakarta area with a total of 309 respondents. The results of this research showed that religiosity and halal awareness had no significant influence toward purchase intention for halal-certified personal care products. Additionally, personal societal perception, halal certification, and halal marketing were found to have significant influences toward purchase intention of halal-certified personal care products. Finally, all the variables had simultaneously significant influence on purchase intention of halal-certified personal care products. The results of this study could provide companies with a valuable insight regarding the importance of and urgency for halal-certifying their personal care products to improve customer’s purchase intention, and to set their marketing strategy accordingly. 

scholarly journals Factors Influencing Online Purchase Intention of Shopee’s Consumers in Malaysia

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Lee Jing Ru ◽  
Tan Owee Kowang ◽  
Choi Sang Long ◽  
Fong Sook Fun ◽  
Goh Chin Fei
Keyword(s):  
Purchase Intention ◽  
Online Purchase ◽  
Factors Influencing

Factors Influencing Impulse Buying of Personal Care Products in Salem City

2011 ◽  
Vol 1 (6) ◽  
pp. 18-21
Author(s):  
Dr. A. Vinayagamoorthy Dr. A. Vinayagamoorthy ◽  
◽  
P. kannan P. kannan
Keyword(s):  
Personal Care Products ◽  
Impulse Buying ◽  
Personal Care ◽  
Factors Influencing

scholarly journals To Buy or Not to Buy: Factors that Influence Consumers’ Intention to Purchase Grocery Online

2020 ◽  
Vol 19 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Sook Fern Yeo ◽  
◽  
Cheng Ling Tan ◽  
Kah Boon Lim ◽  
Jia Hui Wan ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Factors Influencing

The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods they purchase online. This is a barrier for consumers when making decisions about buying grocery online. The purposive sampling technique was most suitable for this study because online grocery shoppers are in a better position to provide the information required for this study. The questionnaires were distributed to 248 respondents in Melaka and Johor Bahru, Malaysia and only 200 were usable for analysis. The outcome of the research indicated that perceived risk, attitude, subjective norm, and perceived ease of use were factors influencing consumers’ online purchase intention of online groceries. Therefore, online grocery sellers need to take all these factors seriously to participate in a competitive industry. Keywords: website trust, online grocery, subjective norm, purchase intention, Malays

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