Gaya Hidup, Orientasi Pilihan Strategi dan Pengambilan Keputusan Usaha pada UMKM di Kota Palembang
2012 ◽
Vol 13
(2)
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pp. 73-84
Keyword(s):
This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making.
2019 ◽
pp. 201-213
◽
2018 ◽
Vol 19
(4)
◽
pp. 1270-1286
◽
2021 ◽
Vol 27
(3)
◽
2016 ◽
Vol 5
(1)
◽
pp. 85-88
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