Since 2011, the trend of digital badging has continued to rise among various organizations, including higher education. After gathering faculty feedback, input, ideas, and perspectives on structure and implementation, the faculty development center at a Midwestern university launched a university-wide digital badging program. The intent was to incorporate faculty input into the design of digital badges to gain faculty engagement. After the first year of implementation, a survey of faculty perceptions on digital badging received unanticipated results. Emerging themes from this survey indicate that faculty are hesitant towards digital badging; however, participant responses also suggest that faculty uncertainty of the digital badging program is connected to the communication process. Recommendations are presented to support the needs of faculty perceptions of a digital badging program.